Allan Evans Email & Phone Number

United States

Greater Minneapolis-St. Paul Area

Plan and produce technically sound integrated marketing communications projects and campaigns that create results for clients. Content creator.

Center City, MN

Social media content creation, writer of commercial/video spots, designer with Adobe Creative Suite, project management for 3M's Renewable Energy Division.

Bloomington, Minnesota

• Wrote proposals to convey HealthPartner’s unique value proposition.
• Proofread and edited marketing communications.

• FirstTech is Minnesota’s legendary Apple retailer and B2B technology specialist
• Responsible for marketing, advertising and promotional projects, website, e-mail and social media content, design and layout of marketing materials (using InDesign, Photoshop and Illustrator), events, budgeting, media.
• Copywriter for print, broadcast and digital advertising, social media, collateral, newsletters, blog posts, SEO optimized website content and direct mail.
• Led store opening of new Rochester location, working on store design, merchandising and advertising. Identified opportunities, researched new grand opening tactics, collaborated with local media and executed successful.
• Created new WordPress firsttech.com website to transform previously archaic website into a dynamic website improving branding, communications and driving business.
• Created strategic marketing and advertising campaigns, including design and content for Website landing pages, with strong call-to-action, garnering significant results.

• TSI is a manufacturer of sophisticated measurement devices.Developed marketing programs for multiple business units. Used an integrated approach to create balanced programs for clients to build their respective brands.
• Developed and executed a variety of online, print and email marketing campaigns, integrated with CRM and Website, creating ease of lead capture, tracking and campaign ROI.
• Given full creative charge in designing product, event, and promotional print materials, as well as building and executing corresponding marketing campaigns and communications.
• Developed customer segmentation strategies to ensure a consistent and high quality consumer experience. Monitored expenses to control costs and meet established budgets.
• Earned commendations from product managers for communication deliverables that targeted desired audiences and articulated the value of products and services.

• Contracted at Medtronic in the CardioVascular division.
• Provided editorial and marketing communications support for Medtronic products.
• Managed assigned editorial and marketing communications projects from initiation through completion.
• Wrote product brochures, newspaper articles, print ads, invitations, event posters and direct mail for Medtronic. Teamed with designer, production artist, traffic coordinator and multimedia group.
• Responsible for planning product launches, which comprise strategy and tactics.
• Coordinated legal, compliance and client review of assigned project materials.

• Created, wrote and designed brand-consistent marketing materials for financial advisors. Promotional materials included print ads, brochures, flyers, direct mail, letters, website content and cable spots. Consulted.
• Served as project manager to direct company communication vehicles including sales and consumer promotions, creative and copy development, program management, printing, publishing and project scheduling.
• Utilized Photoshop to composite, color correct and retouch images. Utilized Quark XPress and InDesign for page layouts. Utilized my creativity to design solutions that strengthen the brand and help create customers.
• Wrote internal communication pieces, such as best practices articles, for company newsletter.

• Responsible for taking advertising projects from concept to execution.
• Utilized print buying, traffic and print production management skills.
• Oversaw the single largest project that Periscope creates: the Arctic Cat Parts, Garments & Accessories catalog. This 140 page, 2 language, 4 version catalog was designed, photographed, retouched, assembled and written.
• Other projects have been magazine and newspaper ads, catalogs, newsletters, brochures, signage, direct mail pieces and outdoor advertising.
• Coordinated workflow with account management, art directors, copywriters, page layout, retouchers, photographers, proofreaders and scanning/imaging departments to ensure successful production of all projects.

• Responsible for solicitation and management of ad and editorial material, as well as proofing and copy editing.
• Project management: took a myriad of projects from conception to completion through strict adherence to deadlines and great attention to detail. For example, organizing our attendance & exhibition at trade shows.
• Designed and built ads using Quark and Photoshop.

B.A, Business Administration; Marketing Management

Activities and Societies: Soccer

Education record