Evdokia Alexandrova Email & Phone Number

Bulgaria

Sofia, Sofia City, Bulgaria

I am primarily specialized in creating content for the health and wellness industry on various topics.I am also a marketing copywriter and consultant on brand building and strategy implementation mainly for small businesses and start-up projects.

Bulgaria

As a certified nutritionist, I am specialized in offering personalized nutrition and wellness recommendations, fully tailored to the client's current health status and future goals.

Sofia, Sofia City, Bulgaria

Sofia

Brand development of Compass, Karo and Happy Junior brand• Plan and execute the overall development of the product portfolio in Bulgaria and abroad• Manage product positioning, including selling price, margin and other trade activities• Lead various projects for dedicated brands• Manage research activities• Lead package development and implementation• Develop ATL and BTL consumer communication activities• Manage consumer and market insight• Control product budget• Develop product plans

Sofia, Bulgaria

Lacrima – NPD project owner (yogurt launch)• Lead the product development process and launch• Create product concept • Lead research activities• Define pricing• Lead package development and implementation• Develop ATL and BTL consumer communication activities• Manage consumer and market insight• Control product budget• Develop product plansFrezco and Diado Lyben - brand operations management• Manage consumer and market insight• Develop and execute brand plans (strategic and demand planning, P&L management)• Control brand budgets• Manage the brand’s portfolio and product launch initiatives• Contribute to products’ design, packaging, positioning, innovation• Develop ATL and BTL consumer communication activities• Lead forecasting process and ensure forecast accuracy• Develop pricing models • Set targets for the sales team and confirm targets were met• Manage customer and commercial activities• Lead various projects

Bulgaria

Main responsibilities:• Manage and control all aspects of the corporate brand policy• Prepare and execute all brand plans• Manage sales forecasting and its execution• Lead the company’s market research in Bulgaria and abroad• Lead and develop marketing intelligence reports • Plan and execute commercial activities and campaigns • Manage all ATL and BTL activities• Develop new products for Bulgaria and abroad• Plan and organize new product launches • Develop the company’s marketing 3-year Action Plan.

Bulgaria

• Develop marketing and budget plan• Prepare market insight reports• Lead all marketing and commercial activities • Lead all ATL and BTL activities• Coordinate the Goodyear Dunlop corporate standards throughout the dealer’s network • Organise new product launches for all brands• Develop the company’s marketing 5-year Action Plan.

Bulgaria

• Create and manage the company’s vehicle portfolio • Lead the ordering and procurement process of vehicles • Set sales targets for Nissan’s dealerships • Lead forecasting and reporting on yearly/monthly/weekly/daily basis • Prepare and distribute Nissan’s sales reports • Issue and distribute all financial documentation to partners • Plan and organise events• Participate in the business plan, budget and 3-years sales plan implementation

Newport, Rhode Island, Usa

• Prepare market research reports;• Manage customers relations and services • Conduct and develop PR activities and promotional campaigns• Organise special events and seminars; • Design advertisements for local media and POS materials;• Present and promote the company business to different business and professional organisations;

Blagoevgrad, Bulgaria

• Create, edit, and record various audio files: jingles, promos, advertisements, music charts, news reports, interviews etc.;• Host various shows – news; politics; movies; music charts;• Attend and report on various local and national political and cultural events;• Prepare the music broadcasting schedule

Master Of Business Administration (Mba), Business Administration And Management, General, Master

Activities and Societies: Graduated with Distinction; Award for Academic Excellence Accounting for Decision Makers; People &.

Bachelor'S Degree Businedd Administration'; Bachelor'S Degree In Journalism And Mass Communications, Business Administration, Bachelor

Activities and Societies: Radio Aura Principles of Marketing, Marketing Strategy, Marketing Research, Consumer Behavior, International.

Secondary

Activities and Societies: theatre plays