Brenda Adams, Cmp Email & Phone Number

Newport Beach, California, United States

Remote

Costa Mesa, Ca

Leadership of team of 3 tradeshow coordinators.Planning and executing five regional and two leadership meetings per year for up to 300 attendees. Responsibilities include theme creation, driving planning of educational content, budgeting, venue sourcing, contract negotiation, registration, hotel room block management, audio visual planning, room set ups, catering, transportation, ancillary events and meetings, speaker management, volunteer recruitment and coordination, team building events and post event analysis and follow up. Duties include continual discovery and implementation of cost savings, process improvements and improved attendee experience. Planning and executing a heavy schedule of tradeshows and events including booth space selection, booth property management including working graphics creation, ordering services, registering attendees, managing hotel room blocks, shipping logistics, lead generation, ancillary events, sponsorships and providing excellent attendee customer service. Includes nationwide travel to manage onsite logistics.Management of dental association and consultant sponsorships including tracking CareCredit attendees at 25-30 events per month, arranging for payment, managing logistics, providing supplies and monitoring of association and consultant relationshipsManagement of Salesforce.com including working with Salesforce development team to create event object, data transfer into Salesforce from several sources, training of four event coordinators and nationwide sales team and acting as ongoing project lead.

Jacksonville, Fl

Planning and executing events and tradeshows including: venue selection, contract negotiation, project planning, food and beverage, speaker management, booth graphics, hotel room block, hotel reservations, registration, special event planning and execution and vendor management.

Jacksonville, Florida Area

Worked with business units and creative teams to define objectives and execute plans resulting in trade shows and events that earned high customer satisfactionPlanned and executed $1.5M per year event and trade show schedule. Was responsible for 5 conferences and 25 tradeshows in 2013Meeting Planning including: venue research and selection, contract negotiation, project management, food and beverage, audio visual, room set ups, leading team meetings, registration website, hotel room block management, onsite team lead, volunteer supervision, managing ancillary events and post conference follow up and measurementUsed outstanding work ethic and organization skills to manage a heavy workload keeping the department headcount downInstituted new ways of executing customer events, dinners and receptions that allowed for better flow and more networking opportunitiesEstablished and maintained relationships with vendor partners Captured high visibility branding opportunities at conferences and trade shows Working with vendor partners, produced creative and exciting stage design for general sessionsManaged revenue generating exhibit halls and sponsorships that facilitated repeat exhibitors and sponsorsLed cross functional teams to plan and execute a successful 1200-attendee conference Found ways to save approximately $30K over five years on exhibiting costs in areas such as exhibit house fees, drayage, shipping and booth services. Established procedures for event execution and exhibit property management that streamlined processes and saved moneyDeveloped advanced skills in Cvent to become the company administrator and go-to personSourced venues and negotiated contracts that reduced risk and saved moneyWorking with graphic designers, created eye-catching registration websites, conference signage and booth graphicsConducted post conference reviews facilitating year-over-year improvements