Evin Mitchell Email & Phone Number

Nyc

Redesigned a new app for MoCaFi while in a dual role as Product Manager, resulting in a 675% increase in adoption by leveraging data, addressing customer pain points, and aligning with business objectives. • Founding designer on the Product team.• Collaborate with cross-functional teams (Research, Product, Legal & Compliance, Operations, Marketing and Engineering partners) to iterate, align and drive measurable outcomes.• Contribute to product/design strategy, workstream… Show more Redesigned a new app for MoCaFi while in a dual role as Product Manager, resulting in a 675% increase in adoption by leveraging data, addressing customer pain points, and aligning with business objectives. • Founding designer on the Product team.• Collaborate with cross-functional teams (Research, Product, Legal & Compliance, Operations, Marketing and Engineering partners) to iterate, align and drive measurable outcomes.• Contribute to product/design strategy, workstream coordination and prioritization of the product roadmap.• Create meaningful end-to-end user experiences through utilizing research and data to inform design decisions.• Contribute to and maintain design systems and accessibility documentation. • Drive vision for new product ideas and product development.• Present designs to stakeholders utilizing storytelling techniques to create engaging materials for presentations to leadership.• Solving complex problems and dissolving product boundaries to deliver valuable products to market that align with business objectives.• Apply and improve the efficiency of the iterative design process while documenting design decisions and solutions.• Mentor and engage with other designers to exchange ideas and give and provide constructive feedback.• Leverage design practices and ideation methodologies to empathize with user needs, optimize functionality, enhance existing products, and drive innovation. • Lead design thinking activities that create sharable artifacts (journey maps, service blueprints, process / user flows, wireframes, card sorting, etc...) to identify opportunities, customer needs and pain points. Show less

Philadelphia, Pennsylvania, United States

Decreased the number of failed login attempts on riteaid.com by 34.3% by designing a passwordless login experience. • Conducted usability testing, synthesized the data, and developed research artifacts, such as personas, journey maps, and workflows.• Partnered closely with Product Managers and engineers to understand business requirements, KPIs, and participate in validation testing.• Gain stakeholder buy-in by presenting early concepts, articulating ideas, interactions, and any… Show more Decreased the number of failed login attempts on riteaid.com by 34.3% by designing a passwordless login experience. • Conducted usability testing, synthesized the data, and developed research artifacts, such as personas, journey maps, and workflows.• Partnered closely with Product Managers and engineers to understand business requirements, KPIs, and participate in validation testing.• Gain stakeholder buy-in by presenting early concepts, articulating ideas, interactions, and any supporting decision-making insights.• Leveraged and managed CSAT survey data to inform and influence new initiatives to address customers pain points.• Utilize customer centric design principles to support early product development, including contributing to product strategy, accessibility documentation, and adherence to support web and Android/iOS platforms. • Contributed to the rebranding and development of the Rite Aid Design System and framework. Show less

Wilmington, Delaware, United States

Spearheaded the digital transformation of the Deal Management Platform for Capital Market Deals.• Partner closely with Solution Architects, Business Analysts, Product Owners Legal & Compliance, Risk Management, and Application Developers to strategize and identify gaps and pain points across the bank's systems, processes, and products. • Develop and review functional end-user requirements with Application Developers for validation testing, ensuring products meet end-user… Show more Spearheaded the digital transformation of the Deal Management Platform for Capital Market Deals.• Partner closely with Solution Architects, Business Analysts, Product Owners Legal & Compliance, Risk Management, and Application Developers to strategize and identify gaps and pain points across the bank's systems, processes, and products. • Develop and review functional end-user requirements with Application Developers for validation testing, ensuring products meet end-user expectations. • Implement user-centered design principles throughout the product development lifecycle to shape the strategy and define deliverables. • Facilitate user research with internal and external partners. • Led Design Thinking workshops - creating service blueprints, journey maps, Lean Canvases, and various other artifacts.• Contribute to Design critiques - giving and receiving feedback on Design projects and Design System components. Show less

Increased the click-through rate (CTR) of the device product gridwall to the product device page by 19.16% by conducting A/B/C testing.• Collaborated with the optimization team to test and iterate design concepts that would produce measurable outcomes.• Conceptualize, define, and lead new initiatives across mobile and web platforms.• Develop detailed personas, user flows, wireframes, interactive prototypes, mockups using Sketch, InVision, and other product deliverables to… Show more Increased the click-through rate (CTR) of the device product gridwall to the product device page by 19.16% by conducting A/B/C testing.• Collaborated with the optimization team to test and iterate design concepts that would produce measurable outcomes.• Conceptualize, define, and lead new initiatives across mobile and web platforms.• Develop detailed personas, user flows, wireframes, interactive prototypes, mockups using Sketch, InVision, and other product deliverables to translate product requirements into a tangible interaction model. • Support product planning and ideation by participating in collaborative brainstorming, design sprints, and high-level prototyping sessions, ultimately validating assumptions, testing new features, and incorporating user feedback into design iterations. • Synthesize data and research gathered from customer feedback to iterate and design optimal experiences. • Created a wireframe Design System for the UX team to use on all wireframes. This would establish a consistent visual language and familiarity with IT and help differentiate wires from comps. Show less

Princeton, Nj

Print & digital designUser ExperienceInformation ArchitectureResponsive website designsEmail designs & codingWebsite updates & maintenanceSocial media marketingvideo—editingRFP layoutPresentation Design

Somerville, Nj

Responsive web designCoding websites- html, css, javascriptDesign apps & CRMUser Interface designWebsite updates, support & maintenanceEmail marketingEmail campaign template designs

Bachelor Of Arts (B.A.), Graphic Design

Activities and Societies: Lambada Alpha Sigma Honors Society, Gold Student Member Leadership Organization | Platinum Leadership.

Certificate In Web Development, Computer Science

At Raritan Valley Community College I received my Associates of Arts, studying graphic communications. I've returned to Raritan Valley.

Associate Of Arts (A.A.), Graphic Communications

Activities and Societies: Alpha Beta Gamma International Business Society