Evin Mitchell Email & Phone Number

NYC

• Redesigned a new app for MoCaFi while in a dual role as Product Manager, resulting in a 675% increase in adoption by leveraging data, addressing customer pain points, and aligning with business objectives.
• Founding designer on the Product team.
• Collaborate with cross-functional teams (Research, Product, Legal & Compliance, Operations, Marketing and Engineering partners) to iterate, align and drive measurable outcomes.
• Contribute to product/design strategy, workstream… Show more Redesigned a new app for MoCaFi while in a dual role as Product Manager, resulting in a 675% increase in adoption by leveraging data, addressing customer.
• Contribute to product/design strategy, workstream coordination and prioritization of the product roadmap.
• Create meaningful end-to-end user experiences through utilizing research and data to inform design decisions.

Philadelphia, Pennsylvania, United States

• Decreased the number of failed login attempts on riteaid.com by 34.3% by designing a passwordless login experience.
• Conducted usability testing, synthesized the data, and developed research artifacts, such as personas, journey maps, and workflows.
• Partnered closely with Product Managers and engineers to understand business requirements, KPIs, and participate in validation testing.
• Gain stakeholder buy-in by presenting early concepts, articulating ideas, interactions, and any… Show more Decreased the number of failed login attempts on riteaid.com by 34.3% by designing a passwordless login.
• Gain stakeholder buy-in by presenting early concepts, articulating ideas, interactions, and any supporting decision-making insights.
• Leveraged and managed CSAT survey data to inform and influence new initiatives to address customers pain points.

Wilmington, Delaware, United States

• Spearheaded the digital transformation of the Deal Management Platform for Capital Market Deals.
• Partner closely with Solution Architects, Business Analysts, Product Owners Legal & Compliance, Risk Management, and Application Developers to strategize and identify gaps and pain points across the bank's systems.
• Develop and review functional end-user requirements with Application Developers for validation testing, ensuring products meet end-user… Show more Spearheaded the digital transformation of the Deal Management Platform.
• Develop and review functional end-user requirements with Application Developers for validation testing, ensuring products meet end-user expectations.
• Implement user-centered design principles throughout the product development lifecycle to shape the strategy and define deliverables.
• Facilitate user research with internal and external partners.

• Increased the click-through rate (CTR) of the device product gridwall to the product device page by 19.16% by conducting A/B/C testing.
• Collaborated with the optimization team to test and iterate design concepts that would produce measurable outcomes.
• Conceptualize, define, and lead new initiatives across mobile and web platforms.
• Develop detailed personas, user flows, wireframes, interactive prototypes, mockups using Sketch, InVision, and other product deliverables to… Show more Increased the click-through rate (CTR) of the device product.
• Develop detailed personas, user flows, wireframes, interactive prototypes, mockups using Sketch, InVision, and other product deliverables to translate product requirements into a tangible interaction model.
• Support product planning and ideation by participating in collaborative brainstorming, design sprints, and high-level prototyping sessions, ultimately validating assumptions, testing new features, and incorporating.

Princeton, NJ

Print & digital designUser ExperienceInformation ArchitectureResponsive website designsEmail designs & codingWebsite updates & maintenanceSocial media marketingvideo—editingRFP layoutPresentation Design

Somerville, NJ

Responsive web designCoding websites- html, css, javascriptDesign apps & CRMUser Interface designWebsite updates, support & maintenanceEmail marketingEmail campaign template designs

Bachelor Of Arts (B.A.), Graphic Design

Activities and Societies: Lambada Alpha Sigma Honors Society, Gold Student Member Leadership Organization | Platinum Leadership.

Certificate In Web Development, Computer Science

At Raritan Valley Community College I received my Associates of Arts, studying graphic communications. I've returned to Raritan Valley.

Associate Of Arts (A.A.), Graphic Communications

Activities and Societies: Alpha Beta Gamma International Business Society