Ewan Rigby Email & Phone Number

Nottingham, Gb

Milton Keynes, England, United Kingdom

▶︎Part of a team that prepared the company for their first series of exhibitions since 2019. These took place in both London & Chicago.▶︎Helped to integrate the company's traditional marketing/OOH advertising with their digital efforts.▶︎Presented multiple ways in which the company could improve their marketing strategy & department efficiency. These ways included:▶︎Improving the company's MarTech stack to better suit the marketing department's needs, as well as save money.▶︎Creating a more effective, streamlined process to generate MQLs by integrating the company's organic and paid communication channels. This process included cross-channel retargeting.▶︎Linking the company's gated content with their CRM to accurately measure the effectiveness of all marketing channels, despite the sales process sometimes taking several months.▶︎Pushing for a heavier focus on SEO and organic content due to the effectiveness and industry relevance of these channels, as well as some of the internal challenges faced by the marketing department.