Partnering with small businesses, I provide marketing audits, brand management, & marketing strategies that align with client’s business goals & objectives. Managing multiple client simultaneously, in varying industries, has allowed me to increase my knowledge based in the B2C marketing sector & also to work with individual entrepreneurs to create brands and strategies that increase their market share.Serve as brand manager for the agency, as well as working in business development to build the book of business Provide social media management services for all aspects of the clients digital presenceWork with clients on web UX, helping to design new, user-friendly websites to increase conversion ratesProvide brand management & design services for clients, ensuring that all materials & events produced adhere to brand standardsManage vendor services for agency and clients, including supplier and technology vendorsCreate and manage event calendar and all associated marketing needs

As Marketing Manager, I served as the senior-most marketing professional within the organization, reporting to the Chief Revenue Officer & served as a member of the senior leadership team. I was responsible for brand management, development & execution of our corporate marketing strategy & worked seamlessly with internal partners to provide marketing services to both internal & external clients that increased brand recognition, increased market share, & increased ARR (annual recurring revenue). I was often called on to provide insight & guidance to our executive leadership team & Board of Directors in relation to market trends & activities in the self-insured and healthcare market & collaborated with leadership to implement growth strategies. I successfully managed a team of high-performing marketing professionals, implementing much needed technology & moving the capabilities of the department forward.Spearheaded the strategy, planning, & implementation of integrated marketing campaigns, resulting in increased brand awareness & increased customer engagement; social campaign resulted in engagement rate 200% above industry average & 40% increase in conversion rateProject managed marketing & onsite experience for client pursuit resulting in successful bid that increased ARR 20%Created & managed content calendar for social media and websiteManaged event schedule; Created bespoke event experience for top 1% clientsManaged corporate communications, press releases, media requests, etc.Created & managed annual budget & solved for potential shortfalls or overagesManaged vendor/partner review process; onboarded new CMS, marketing automation software, asset management system, etc. to streamline workload & tech stack

Post acquisition, I successfully managed the rebrand of HealthComp and the brand alignment of Gilsbar Health & Life & other entities owned by New Mountain Capital under one brand, with a singular voice & message. I developed cross-channel marketing strategies & represented the marketing department as the senior-most marketing professional in the organization during strategic planning meetings, making sure that our efforts aligned with organizational goals.Managed a team of marketing professionals, responsible for right-size recommendations, on/off boarding, creation of training programs, etc.Served as brand manager - responsible for creating and maintaining a cohesive look, feel, & message for the new organizationWorked with departmental leadership to create materials for use in the sales funnel & for member educationDeveloped annual marketing budget & reported on adherence, exceptions, etc.

As Marketing Supervisor, I managed marketing operations for all business units, determining appropriate levels of staffing & budget allocation for each based on revenue and corporate goals. I served as brand manager, leading a rebrand effort for the organization the resulted in a successful launch in less than 6 months. Working with internal stakeholders, I developed marketing strategies designed to grow name recognition in the market, as well as increase revenue generation.Managed a team of marketing professionals; developed training & professional development programs to increase caliber of workWorked with departmental leadership to create materials for use in the sales funnel and for member educationDeveloped annual marketing budget & reported on adherence, exceptions, etc.Managed tradeshow calendar, vendors, associated expenses, etc.Nurtured relationships with clients, both internal & external, to increase department’s ability to provide best-in-class service

In this newly created role, I developed & implemented the agency’s marketing & business development plan, focusing on growth & meeting corporate goals. I served as brand manager, supervising a brand refresh, & spearheaded a new product launch into the A/E/C (architecture/engineering/construction) industry that resulted in a 25% increase in ARR.Managed all internal & external corporate communicationsServed as the business development manager our the A/E/C, education, & hospitality industry partnersManaged existing & vetted new vendor relationshipsRepresented the organization through speaking engagements & professional organizationsResponsible for planning, marketing, & executing client-facing events, along with ROI analysis

Focused on clients within the A/E/C industry, I provided support for managed print, large format graphics, & SaaS. I developed a successful marketing & business development plan in a new market that led me to meet projected sales goals & increase the overall book of business.Provided clients with design services for proposals, marketing collateral, & large format graphicsServed as project manager for production & installation of commercial graphics & signageResponsible for client-facing presentations & software demonstrations, as well as end-user trainingsTrained new sales & customer service staff

In this player/coach role, I managed a sales territory while also leading a team of regional sales directors to exceed sales projections. I also served as brand manager, executing a successful rebrand initiative. Working with higher education professionals, my team consistently exceeded expectations & worked hard to meet client brand standards around the globe, managing a book of over 4000 varying standards to reference.Generated a 15% ARR increase for territoryDeveloped new product line in consultation with higher education clients to meet their specific needs; responsible for market research, feature roll out, product marketing, etc.Served as corporate communications lead & represented the organization at speaking events and in professional organizations

Fostering relationships with higher education professionals, I created not only significant growth for the territory book of business, but also for overall corporate revenue. Serving as brand manager, I developed marketing collateral for print & digital media. As a subject matter expert, I worked with other departmental leaders to streamline production, increase feature offerings for clients, & decrease production costs without impacting service or quality.Generated a 50% territory ARR during my tenure in this roleDemoed software & held user group sessions to gather data to continually improve UXServed as corporate spokesperson & represented the organization at speaking events and in professional organizationsTrained new customer service & sales staff & developed comprehensive on-boarding program

Served as project manager for design, production, implementation, & delivery for new products.Maintained production schedule with manufacturing team & software implementation team.Aided in development of marketing collateral for print & digital use Responsible for training new customer service staff