Data Analyst
Current1. Analyzed, and where required built datasets that enabled better understanding of growth KPIs, campaign performance, and user engagement.2. Designed and analyzed experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.3. Developed, owned and championed how we leverage data for our own growth analytics stack.4. Built dashboards that automate core reporting, and enable stakeholders track KPIs.5. Conducted in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation, and revenue across multiple channels. Understood the trends/patterns and identified opportunities to move these key user growth metrics.6. Generated insights into what campaigns and channels are the most effective.