Fernanda Xavier Email & Phone Number

São Paulo, Sp, Br

Part of the company's Consumer Electronics area, she leads the entire Smartphone Marketing strategy of the group's B2C VP, defining from negotiations with suppliers, brand positioning in all relationship/sales channels of the company (online stores, physical stores, resellers, etc) and communication plan, to financial management of each product, sales targets, price and offers.Key activities:+ Definition of the Smartphones performance strategy in all the company's channels+ Marketing planning for each brand, analyzing market/consumer trends+ Launching strategy for the market, and also for the internal channels+ Elaboration of the products value proposition, with emphasis on +20p.p. in insurance sales+ CRM/Customer Segmentation strategy, leveraging results and supporting the Channels+ Creation of seasonal campaigns, defining offer, portfolio, communication, etc. Highlight for Black Friday+ Relationship/negotiation with suppliers: Apple, Samsung, Motorola, among others+ Leadership of 5 people

As part of the company's Product team, she was responsible for the entire mobile portfolio strategy of the company's B2C VP (Postpaid, Control, Easy and Mobile Internet), with 360° performance in product management and creation of the value proposition for each category (focused on acquisition, profitability and loyalty), increasing sales by ~30%, especially the launch of the Family plan and Vivo Easy.Key activities:+ Market analysis, competitors and trends+ Portfolio planning: sales potential, development processes, financial analysis+ New product development, interfacing with all strategic areas of the group+ Definition of prices, offers, value added services for each one of the fronts+ Analysis of the customer base, generating new segmentations for sales and offers+ Elaboration of the internal communication plan and for the market+ Interface with the quality team, diagnosing opportunities through the voice of the customer+ Prioritization of projects, analyzing the return on each one of them (aligned to the business strategy)+ Leadership of 5 people

Mba, Marketing

Degree, Business Administration