Marketing executive with experience in products and customer life cycle, over +20 years of career develops projects for product development, sales strategy, communication and purchase journey.Knowledge in the entire Product Development Life-cycle, from consumer/customer behavior analysis, market analysis, proposal development for new products/services, customer segmentation, brand positioning strategy, sales strategy, results analysis and monitoring, budget management, to contract management and partner relationships.She also has experience in the creation of Go to Market strategies, working with projects that involve communication planning, relationship with advertising agencies, CRM and Trade Marketing, and results management.Currently Senior Product Manager at Telefonica Vivo, she leads all Smartphone sales strategy in all B2C channels of the company, working from the definition of commercial strategy, brand positioning, negotiation/relationship with manufacturers, to the product launch strategy (for the market and internal), commercial policies, sales targets, etc.Highlights for important launches in the Telecom market made by her, such as the Family Plans, 4G plans, Vivo Easy, iPhone 13 and Galaxy S22. Graduated in Business Administration from Escola de Administração Mauá and MBA in Marketing from FIA, she speaks English and Spanish at an advanced level. Results-oriented, she works in the development of high performance teams and brands.