Fernanda Xavier Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Brazil

São Paulo, Brazil

Responsible for digital management of all strategic points for BoehringerIngelheim pharmaceutical industry corporate communication in Brazil.Planning and implementing digital strategy and content for Human Pharma,Animal Health and board executives. In addition, we are also responsible formaintaining and updating website content.

São Paulo

Responsible for restructuring the Planning and Media Areas, focusing onPerformance and profitability. Account management for clients fromdifferent sectors of the economy such as Cidade Matarazzo, Novo Nordisk,Covabra Supermarkets, NotCo, Amarello Magazine, among others.

São Paulo Area, Brazil

Creation and structuring of a marketing start-up focused on businessconsulting and communication for small companies. The work processesand methodology were based on Piaget 's pedagogical model to buildintegrated solutions applicable to the reality of each business. Projects formany types of companies business model since Vigor Cheese BU toarchitecture offices and physical therapists.

São Paulo Area, Brazil

Responsible for product innovation, portfolio management, training andcommunication for sales and technical teams in B2B Chocolate Category:● Leadership in the 2019 Easter Campaign for clients. Since defining thebusiness strategy until tactical implementation with PR teams,advertising agency, events, trade marketing, for customers andshoppers.● Monthly alignment for board and global marketing team to presentbusiness performance, strategic projects and overall… Show more Responsible for product innovation, portfolio management, training andcommunication for sales and technical teams in B2B Chocolate Category:● Leadership in the 2019 Easter Campaign for clients. Since defining thebusiness strategy until tactical implementation with PR teams,advertising agency, events, trade marketing, for customers andshoppers.● Monthly alignment for board and global marketing team to presentbusiness performance, strategic projects and overall category status. Show less

São Paulo Area, Brazil

Responsible for Sadia brand communication, which included brandingplanning, communication, definition of proprietary assets for brand’s speech.Leadership of Communication Campaigns with several teams such as:Product Marketing and Innovation, Customer Service, Sales, Supply Chain,Regulatory, Legal, Advertising and Digital Agencies, Press Office and MarketIntelligence.

Responsible for Livraria Cultura´s branding, which includes communication &design department, trade marketing and events platform. In this position, themain responsibilities were:● Livraria Cultura´s social media (Facebook & Instagram), from strategicplan till content creation and monitoring performance analysistactically. Defend consistency in speech in all points of contactensuring outstanding experience.● Responsible for Promotional Campaigns for retail e-commerce… Show more Responsible for Livraria Cultura´s branding, which includes communication &design department, trade marketing and events platform. In this position, themain responsibilities were:● Livraria Cultura´s social media (Facebook & Instagram), from strategicplan till content creation and monitoring performance analysistactically. Defend consistency in speech in all points of contactensuring outstanding experience.● Responsible for Promotional Campaigns for retail e-commerce andstore chain: emails A/B testing and results, content segmentation andCRM initiatives to improve shopping excellence.● Management of Livraria Cultura holding brands, besides to theinstitutional one, I standed out for GEEK.ETC.BR, Teatro Eva Herz, GaleriaCultura, Cultura em Curso, Cultura Inspira and Cultura Indica since theconstruction of the strategy and content curation of social networks toperformance analysis. Show less

Responsible for Chilled Desserts Category working with Chandelle brand eNestlé Flans focusing in:● Rethink category strategy and define a new way to differentiate andmake Desserts relevant in the Brazilian market. After globalbenchmarking in many countries, suppliers and trends, the solutionprovided was the implementation of a new segment of desserts with 2different layers texture: Chandelle Chantilly.● Repositioning Chandelle brand based on many consumers’… Show more Responsible for Chilled Desserts Category working with Chandelle brand eNestlé Flans focusing in:● Rethink category strategy and define a new way to differentiate andmake Desserts relevant in the Brazilian market. After globalbenchmarking in many countries, suppliers and trends, the solutionprovided was the implementation of a new segment of desserts with 2different layers texture: Chandelle Chantilly.● Repositioning Chandelle brand based on many consumers’ behaviorstudies and market trends, with weekly alignments with the globalmarketing team in Switzerland. Besides that, the French Engineeringteam was working closely to test and help importation of the factory'snew machines to Brazil. Show less

São Paulo

Responsible for repositioning of NINHO Soleil brand, highlighting as mainattributions:● Lead the R&D Projects for the whole brand, mainly NINHO Fruti Project,working with a global cross-functional team (Technical, GlobalCommunication, Manufacturing, Trade Marketing & Sales) to motivatepeople and to follow up constantly due to tight project’s deadlines.Ninho Fruti launch was a breakthrough innovation to the Brazilianmarket.● Continuously monitoring market data… Show more Responsible for repositioning of NINHO Soleil brand, highlighting as mainattributions:● Lead the R&D Projects for the whole brand, mainly NINHO Fruti Project,working with a global cross-functional team (Technical, GlobalCommunication, Manufacturing, Trade Marketing & Sales) to motivatepeople and to follow up constantly due to tight project’s deadlines.Ninho Fruti launch was a breakthrough innovation to the Brazilianmarket.● Continuously monitoring market data information (Nielsen,Euromonitor, Kantar, Mintel and other Ad-hoc studies) to understanddeeply Chilled Dairy Category behavior and looking for new ideas interms of: Events, Packaging, Promotional Gifts, Endomarketing, TradeMarketing, Digital platform, Healthy Professionals relationship & PR. Show less

São Paulo

Experience 360º of the entire chain of manufacture and commercialization of the category ofChilled Dairy Nestlé, working with projects of diverse potential improvements as:● Green Belt Certification (Lean Six Sigma): pioneering on the implementation of thisanalytical methodology in the Marketing Area for Market Share gain.● Project to develop a tool and then share a new Process Optimization Latam for allemployees and teach instructions for Firmat and Villa Nueva (Argentina)… Show more Experience 360º of the entire chain of manufacture and commercialization of the category ofChilled Dairy Nestlé, working with projects of diverse potential improvements as:● Green Belt Certification (Lean Six Sigma): pioneering on the implementation of thisanalytical methodology in the Marketing Area for Market Share gain.● Project to develop a tool and then share a new Process Optimization Latam for allemployees and teach instructions for Firmat and Villa Nueva (Argentina) factories. Show less

Rio De Janeiro

Rio De Janeiro

Rio De Janeiro

Storytelling

Antropologia Do Consumo

Master Of Business Administration (Mba), Marketing

Exchange Program (Portugal), Communication And Advertising

Bachelor'S Degree, Communication And Advertising