Fabio Drummond Email & Phone Number

São Paulo Area, Brazil

- Optimize website architecture and evaluate the tracking code implementation/requirements.- Website code review to provide solutions and improvements related to tracking troubleshooting, in order to have a better website metrics overview.- Coordinate the analytics installation/integration process to have the reliability of data.- Develop optimization strategy that increases the company’s performance using analytics tools.- Compiling and presenting Analytics audits/presentations to the clients.- Monitoring daily performance metrics to understand the Analytics performance.- Efficiently communication with other marketing professionals/internal teams to align goals and KPIs.- Review and analyzing client sites for areas that can be improved and optimized.- Elaborate training and advise clients on Analytics strategies with the best practices.- Collaborate within the marketing department to manage the website performance.- Preparing detailed strategy reports/audits and analyzing Analytics KPIs used by competitors.

São Paulo Area, Brazil

- Report on the progress of conversion optimization on a daily/weekly/monthly basis through the delivery of key performance indicator reports. - ROI analysis and effectiveness of digital campaigns, delivering comprehensive reporting on performance and trends with recommendations for improvements.- Budget monitoring and budget pacing throughout the month to meet monthly spend requirements.- Development of Data Studio dashboards that provide insights and channel performance relative to KPIs, projections, and historical performance.- Strategic optimization of digital marketing campaigns, pay per click campaigns, landing pages and web pages campaigns.

São Paulo, São Paulo, Brazil

- Development of Power BI dashboards that provide insights and channel performance relative to KPIs, projections, and historical performance.- Strategic optimization of digital marketing campaigns, pay per click campaigns, landing pages and web pages campaigns.- Site and landing page performance optimization to increase clicks, conversions. - Budget monitoring and budget pacing throughout the month to meet monthly spend requirements. - Design, develop and launch testing, targeting and optimization activities across landing pages and websites.- Test marketing messages, program descriptions, calls-to-action, banners, page layouts, page designs and page flows.- Report on the progress of conversion optimization on a daily/weekly/monthly basis through the delivery of key performance indicator reports. - ROI analysis and effectiveness of digital campaigns, delivering comprehensive reporting on performance and trends with recommendations for improvements.

São Paulo E Região, Brasil

- Determination of proper metrics for tracking experiments and campaigns.- Monitoring and optimization of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels.- Development of dashboards that provide insights and channel performance relative to KPIs, projections, and historical performance.- Using tools such as Excel, Supermetrics and Tableau to work efficiently at scale.- Data mining and analytics to understanding of consumer behaviors.- Implementation and analyze A / B or multivariate tests to provide in-depth insights for the marketing team, understanding the effects of marketing drivers.

São Paulo E Região, Brasil

- Strategic optimization of digital marketing campaigns, pay per click campaigns, landing pages and web pages campaigns.- Site and landing page performance optimization to increase clicks, conversions. - Budget monitoring and budget pacing throughout the month to meet monthly spend requirements. - Design, develop and launch testing, targeting and optimization activities across landing pages and websites.- Report on the progress of conversion optimization on a daily/weekly/monthly basis through the delivery of key performance indicator reports. - ROI analysis and effectiveness of digital campaigns, delivering comprehensive reporting on performance and trends with recommendations for improvements.

São Paulo E Região, Brasil

- Social listening strategy and execution across all social channels.- Performance analysis through indicators that are daily monitored, identifying opportunities and probable threats. Monitoring of online campaigns and their impact on the target.- Creation of social media strategies that will speak to the target customers identified in a unique and targeted way across multiple social platforms.- Ensure brand consistency in marketing and social media messages by working with Global and Latin America social team members, including advertising, PR, events and brand management.

São Paulo E Região, Brasil

- Social tracking and listening update for use in campaign programs, sales support and events.- Development of studies about online presence, proposing new forms of action.- Monitoring consumer behavior, to achieve an online brand positioning.- Expansion and growth of social media presence into new platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram through the development of innovative ideas and campaigns.

School Of Continuing Studies, Digital Strategy & Communications Management

Bachelor'S Degree, Marketing And Advertising Communication.

Market Research And Consumer Behaviour Analytics