Fadilah Nugroho Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

1. Leading strategy and daily operations across sourcing, pitching, negotiating, forecasting, and project management for two main workstreams of partnership: paid job promotion partnerships and strategic partnership.2. Optimizing channel efficiency by maintaining the efficiency of Cost per Acquisition (CPA) for new user acquisition and reacquisition (candidates job application).3. Conducting competitive market analysis and collaborating with data, product, and business teams to implement solutions to improve outcomes.Achievements: For paid job promotions, I improved team efficiency by 3x, increased job applications by 234%, expanded partnerships across 5 provinces with hundreds of job accounts partners (KOL non-human) acquired, and lowered the CPA by 2X. Additionally, I revamped the strategic partnership approach, focusing on user acquisition and brand visibility through launching a career resources platform for university and school, with acquired partners coming from: UGM, UI, UNAS, UAI, SMKN 14 Jakarta, SMK Budhi Warman 1 Jakarta, SMK Yadika 5, and many more.

Jakarta Metropolitan Area

1. Led the end-to-end strategy and operations of the Glints ExpertClass expert program (C2C Marketplace), overseeing expert acquisition, onboarding, class management, and promotions, all to ensured a positive contribution margin, learner acquisition (ticket sales), and expert satisfaction (retention).2. Developed a robust C2C platform that enabled professionals to create and sell their own live classes, resulting in over 2,000 inspiring sessions for young professionals in Indonesia via a self-service platform.Achievements: Increased monthly expert retention rates by 58% year-over-year (YoY) and grew expert acquisition by an average of 37% YoY, maintained a positive gross profit margin in Q2 and Q3, recovering from a negative margin in Q1 2022, streamlined operational processes, increasing team efficiency and productivity by 35%, allowing continued growth with fewer resources.

As part of Growth Marketing team, I was responsible for handling two user communities: Sobat Mimin Shopee and Shopee Affiliates Community. My notable responsibilities and achievements during my tenure include:1. Growing and nurturing through various programs, the Shopee user community base targets two different audiences: Sobat Mimin Shopee (Facebook group admins) which successfully grew to almost 97% community members, and Shopee Affiliates Community where I was part of the earliest team to launch the community in 7 major cities in Indonesia, which acquired 5,500+ community members.2. Creating community programs to engage members of the community, such as Ngobral (Ngobrolin Affiliates), Kumpul Sore Sobat Mimin Shopee (sharing session), SAC Year-End Gathering 2021, and leading the Bagi-Bagi Kaos Shopee community campaign (Sobat Mimin Shopee), which enabled our community leaders across Indonesia to distribute 3000+ Shopee 12.12 t-shirts with their group members through organic gamification.3. Managing daily conversations and content in the group, collaborating with the marketing team to push promotions, gathering feedback/issues for product improvement, and providing explanations about Shopee's latest features/campaigns to community members.

Jakarta Metropolitan Area

As one of the earliest team members of Glints ExpertClass (GEC) International Series, my role was crucial in building and establishing this educational program that targets audiences in Indonesia, Taiwan, Singapore, and Vietnam. I worked closely with the Community Manager and assumed the following responsibilities:1. Collaborated with the Community Manager to create a blueprint for the program, which involved conducting market research, defining the Unique Selling Proposition (USP), developing an expert and learner acquisition strategy, establishing brand guidelines, crafting a marketing strategy, and standardizing expert guidelines.2. Managed the end-to-end process of GEC International Series classes, which included program planning, expert acquisition, event management, and learner/customer management.3. Established partnerships with companies to create collaboration classes that mutually benefitted both parties, leveraging partners acquired from Facebook APAC & Growth Marketing Studio Singapore.4. Managed existing customers and community members of GEC International Series by executing engagement and retention activities.5. Collaborated with other divisions across Indonesia, Taiwan, and Vietnam to plan and execute marketing campaigns.6. Evaluated and analyzed the program with the Program and Content Development Team.Some notable achievements during my tenure include:- Conducting 75+ sessions, acquiring 50 international experts, and impacting over 1150+ learners across Indonesia, Vietnam, Taiwan, and Singapore, contributing to the growth of the business.Consistently achieving Quarter Events Target (100%), Overachieving Quarterly Ticket Sold Target (Q4 2020 by 104%, Q1 2021 by 155%, and Q2 2021 by 115%), and increasing learner and expert satisfaction scores from 59% in Q1 to 114% in Q2 2021.- Growing GEC International Series Community Telegram Members from 0 to 217 subscribers.

Jakarta, Indonesia

As part of my role, I assumed responsibility for various tasks including but not limited to:1. Overseeing the entire campaign promotion process, from conceptualizing key visuals and copy captions to creating media plans and ensuring effective distribution across Kompas.com channel and KG Media Network.2. Assisting in the development of innovative initiatives aimed at increasing page views for two news categories on Kompas.com - Hype and Edukasi.3. Managing media partnerships and collaborating with KOLs on multiple projects.Some notable achievements during my tenure include spearheading the successful TaMu (TAnya MUsisi) campaign featuring Aldy Maldini and KOTAK, as well as contributing to the success of Kuis Kompas.com and PolitikFest initiatives.

Jakarta, Indonesia

Genaya PR is a newly emerging communication consultancy founded in 2019. I had the opportunity to work on a significant project, the EVOS Esports and AXE Indonesia PR Campaign, known as #PialaHarumkanIndonesia. In this role, I had the following responsibilities and accomplishments:1. Conducted daily media monitoring and compiled comprehensive PR reports for the campaign to inform decision-making and assess performance.2. Developed various PR documents such as press releases, media invitations, briefing documents, talk show scripts, and other materials based on the client’s specifications and requirements.3. Orchestrated media relations on the day of the event to ensure the campaign's message was delivered effectively and efficiently.4. Fostered and maintained strong relationships with media outlets and journalists to facilitate ongoing coverage and engagement.As a result of these efforts, the campaign achieved 64 national media coverages with a total PR value of approximately 6 billion rupiah.

Greater Jakarta Area, Indonesia

KVB is a communications and venture consulting company, KVB provides venture and communications consulting, with the aim of delivering the voices and stories of enterprises, startups, and venture capital firms using Public Relations and other ways and channels. Main accomplishments during my time at KVB:1. Handling daily media monitoring for clients and providing regular reports to consultants to keep them up-to-date on the latest news and trends.2. Assisting consultants in managing monthly PR reports for clients, ensuring timely and accurate reporting.3. Collaborating with consultants to create and prepare PR events and documents, including press releases, invitations for speakers or media, research, briefing documents, and possible Q&A, based on the client’s brief.4. Crafting event/project concepts and executing them for clients, under the supervision of the consultant, which led to coverages by some of the national media in Indonesia, thereby increasing the visibility and reputation of the clients.

Bachelor'S Degree, Strategic Communications, Cumlaude: 3.86

Activities and Societies: Rookie (Young Staff) of Communication Student Association on period 2016, HR Staff of Communication Student.

Education record

Activities and Societies: Member of Student Senate on period 2012/2013, Staff of General Affairs on High School Celebration 2013, Head.