Fahad Ahsan Email & Phone Number

• As Head of Digital Marketing for Octopus Digital within the Avanceon Group of Companies, I implement strategies and develop digital campaigns that support lead generation across the funnel (including Content Marketing.
• Managing the aesthetics and production of marketing collaterals for various products of Octopus Digital
• Managing a team of in-house experts and marketing agencies to implement marketing tactical plan
• Develop strategies that drive customers/leads to the website and digital platforms
• Improve the design, UX, traffic, and content of the website
• Creating email marketing campaigns to target key prospects with funnel based approach

• As Senior Digital Marketing Manager, I wasresponsible for:
• Overseeing Digital Marketing activities of 4 countries: Indonesia, Vietnam, Philippines andPakistan that includes Social Media Marketing, Content Management, SEO, Google Ads, Email Marketing and Website Management.
• Performance marketing for executing organic and paid campaigns on Social Media channels andGoogle using methodologies like programmatic advertising.
• Planning and collaborating with all the country teams of Emerhub regarding content marketing andexecuting results driven campaigns on Digital Marketing channels.
• Managing and creating content that reaps maximum conversions
• Managing the full-fledged Digital Marketing team including content writers, performance marketers, graphic designers and website developers

Lahore, Punjab, Pakistan

• As Manager Digital Marketing and an acting Unit Head at ABL, I was responsible for,
• Social Media Marketing (Organic and Paid)
• Coordinating and communicating with all the product teams of ABL Digital Banking division regarding product marketing and campaigns
• Creating, curating, and managing all published content (images, video and written) according to algorithm of each Social Media
• Coordinating with the Web Development team to ensure timely updates on corporate website
• Designing and executing weekly email marketing campaigns

Lahore, Pakistan

• As a Digital Marketing Manager at Abacus Consulting, I am responsible for,
• Developing B2B and B2C Digital Marketing Campaigns and generate leads for multiple US, UK, UAE, KSA and Pakistan based projects.
• Managing a team of content writers, SEO executives, graphic designers and videographers to deliver high quality content and designs that create brand awareness and generate organic leads.
• Responsible for overall brand management and enhancing brand awareness in the digital space.
• Creating marketing strategies that build customer loyalty programs and drive customer satisfaction.
• Paid campaigns on LinkedIn, Facebook and Google Ads (text, display and video).

Lahore, Pakistan

• As a Digital Marketing Manager at Quantum LHE (Pvt.) Ltd, I am responsible for,
• Social Media Marketing (SMM) along with Community Management
• Executing Social Media Marketing Paid campaigns on Facebook, Instagram and Google Display Network (GDN) campaigns
• Creating, curating, and managing all published content (images, video and written)
• App Store Optimization (ASO) and Search Engine Optimization (SEO)
• Strategy planning in coordination with the product team

Lahore

• As an Assistant Manager Marketing at Beaconhouse Group, I was responsible for Digital Marketing activities of The Educators School and Concordia Colleges (2 ongoing projects of Beaconhouse). The activities included:
• Designing and managing Social Media Marketing paid and organic campaigns, community management, Google Display Network (GDN) and reporting
• Developing relevant content topics to reach the company’s target customers and creating engaging organic posts
• Creating, curating, and managing all published content (images, video and written)
• Planning, implementation and monitoring marketing campaigns that generate the leads and sales needed to exceed the business plan
• Planning and delivering customer communications via email and community management

Pakistan

• I worked as an Assistant Digital Marketing Manager at Net Lawman Limited. The nature of my work and duties at Net Lawman were,
• Social Media Marketing (Facebook, Instagram, Twitter, Google+)
• Pay Per Click Advertising (PPC)
• Search Engine Optimisation (SEO) On-Site and Off-site
• Link building
• Wordpress based websites and blogs creation and management

Pakistan

During my stay there I grabbed knowledge on all important aspects of Marketing. I worked under an Assistant Marketing Manager where I learnt about launching of various products, packages and other promotional offers. I had also been rotated to the sales department where I experienced upselling and learnt about the products that grab more market share.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (Bba), Marketing