Fahad Ahsan Email & Phone Number

As Head of Digital Marketing for Octopus Digital within the Avanceon Group of Companies, I implement strategies and develop digital campaigns that support lead generation across the funnel (including Content Marketing, SEO & SEM/PPC, Email, Paid & Organic Social Media, and Display Advertising). My role is to provide strategic leadership to the Marketing Department and help them transcend at their OKRs (Objectives and Key Results). Some of my responsibilities include: • Managing the aesthetics and production of marketing collaterals for various products of Octopus Digital • Managing a team of in-house experts and marketing agencies to implement marketing tactical plan• Develop strategies that drive customers/leads to the website and digital platforms • Improve the design, UX, traffic, and content of the website• Creating email marketing campaigns to target key prospects with funnel based approach • Using advanced metrics to measure the success of a marketing campaigns• Working in close collaborating with the C-suite executives to transform their insights into actionable deliverables• Overseeing the company's attendance at events, such as trade shows, conferences, and festivals

As Senior Digital Marketing Manager, I wasresponsible for:• Overseeing Digital Marketing activities of 4 countries: Indonesia, Vietnam, Philippines andPakistan that includes Social Media Marketing, Content Management, SEO, Google Ads, Email Marketing and Website Management.• Performance marketing for executing organic and paid campaigns on Social Media channels andGoogle using methodologies like programmatic advertising.• Planning and collaborating with all the country teams of Emerhub regarding content marketing andexecuting results driven campaigns on Digital Marketing channels.• Managing and creating content that reaps maximum conversions• Managing the full-fledged Digital Marketing team including content writers, performance marketers, graphic designers and website developers

Lahore, Punjab, Pakistan

As Manager Digital Marketing and an acting Unit Head at ABL, I was responsible for,• Social Media Marketing (Organic and Paid)• Coordinating and communicating with all the product teams of ABL Digital Banking division regarding product marketing and campaigns • Creating, curating, and managing all published content (images, video and written) according to algorithm of each Social Media• Coordinating with the Web Development team to ensure timely updates on corporate website• Designing and executing weekly email marketing campaigns • Managing a team of Senior Officers and delegating the tasks accordingly • Creating marketing strategies that build customer loyalty and drive customer satisfaction

Lahore, Pakistan

As a Digital Marketing Manager at Abacus Consulting, I am responsible for,•Developing B2B and B2C Digital Marketing Campaigns and generate leads for multiple US, UK, UAE, KSA and Pakistan based projects.•Managing a team of content writers, SEO executives, graphic designers and videographers to deliver high quality content and designs that create brand awareness and generate organic leads.•Responsible for overall brand management and enhancing brand awareness in the digital space.•Creating marketing strategies that build customer loyalty programs and drive customer satisfaction.•Paid campaigns on LinkedIn, Facebook and Google Ads (text, display and video).•Search Engine Optimization (SEO On-Page and Off-Page)•Optimizing landing pages and attractive CTAs in order to increase conversions•Generate and oversee the company’s marketing budget

Lahore, Pakistan

As a Digital Marketing Manager at Quantum LHE (Pvt.) Ltd, I am responsible for,• Social Media Marketing (SMM) along with Community Management• Executing Social Media Marketing Paid campaigns on Facebook, Instagram and Google Display Network (GDN) campaigns• Creating, curating, and managing all published content (images, video and written)• App Store Optimization (ASO) and Search Engine Optimization (SEO)• Strategy planning in coordination with the product team• Promoting iOS and Android OS apps through all available mediums (online and offline)• Effective budget handling ensuring excellent results and presenting tracking and analysis reports• Digital Marketing activities and Email campaigns• Providing insights in building landing pages in order to increase conversions• Bugs reporting of Android and iOS apps in order to improve user experience• Providing community management and responding to queries and comments on Social Media platforms

Lahore

As an Assistant Manager Marketing at Beaconhouse Group, I was responsible for Digital Marketing activities of The Educators School and Concordia Colleges (2 ongoing projects of Beaconhouse). The activities included:• Designing and managing Social Media Marketing paid and organic campaigns, community management, Google Display Network (GDN) and reporting• Developing relevant content topics to reach the company’s target customers and creating engaging organic posts• Creating, curating, and managing all published content (images, video and written)• Planning, implementation and monitoring marketing campaigns that generate the leads and sales needed to exceed the business plan• Planning and delivering customer communications via email and community management• Closely managing marketing campaign costs and internal resources to ensure budgets are used as effectively as possible• Coordination with all 5 regions of Pakistan for activity posts related to campuses including editing and proofing for The Educators. Coordination with all campuses for Concordia Colleges for Posts, activities and updates• Coordination with the IT department and web development agencies regarding Quality Assurance and bugs reporting related to the websites of The Educators and Concordia Colleges• Managing external digital agencies and third parties to ensure successful delivery of campaign deliverables

Pakistan

I worked as an Assistant Digital Marketing Manager at Net Lawman Limited. The nature of my work and duties at Net Lawman were,• Social Media Marketing (Facebook, Instagram, Twitter, Google+)• Pay Per Click Advertising (PPC)• Search Engine Optimisation (SEO) On-Site and Off-site• Link building• Wordpress based websites and blogs creation and management

Pakistan

During my stay there I grabbed knowledge on all important aspects of Marketing. I worked under an Assistant Marketing Manager where I learnt about launching of various products, packages and other promotional offers. I had also been rotated to the sales department where I experienced upselling and learnt about the products that grab more market share.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (Bba), Marketing