Performance Marketing Specialist
CurrentOctopus Digital, an IIOT company empowers manufacturing enterprises, and businesses like system integrators and OEMs.1- Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.2- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives.3- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).4- Identify trends and insights, and optimize spend and performance based on the insights.5- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.6- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.7- Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.Suggest new digital channels that have the potential to increase new user numbers efficiently.
