As a Fractional Product Leader and Business Strategy Advisor, I partner with CEOs, leadership teams, and boards to drive strategic growth and innovation across multiple industries. My role involves crafting and executing product strategies that align with each client's unique business objectives and market needs.

Spearheaded a transformative Product-Led Growth strategy that significantly boosted ARR. By rebuilding the Product and Engineering organization and launching a freemium offering, I enhanced user adoption and retention. My efforts in market research and competitive positioning informed our development and marketing strategies, while a value-ladder-optimized pricing approach improved revenue. I played a pivotal role in securing Series-B funding and acquiring a content agency, which accelerated our growth.

Oversaw multiple teams responsible for designing, building, developing, and marketing Crownpeak’s flagship Digital Experience Management and Digital Quality Management products.

Teamed up with CTO to cofound an Advanced Solutions group, driving product innovation and leading the acquisition of top-tier customers and partners. Reporting to the CTO, I collaborated closely with Engineering to define and develop groundbreaking solutions and product improvements, enhancing our offerings and market positioning. My role also included serving as the Technical Account Manager for global enterprise clients and strategic partners, ensuring their success and satisfaction.

Managed and expanded the professional services organization, focusing on recruiting and training. Reporting to the VP of Customer Success, I promoted best practices and training programs, ensuring high-quality implementation and support. I consistently met revenue and profit quotas by effectively managing team utilization and billing rates.

Provided program management skills for Aequor Technologies, a New Jersey IT services provider, as well as directed their offshore development teams in India while operating onsite at their west-coast clients’ offices. Managed multiple projects as the customer-facing Relationship Manager and point of contact for project delivery for Aequor’s Southern California clients.

Total responsibility for designing, developing and supporting core systems, applications, tools, databases, and infrastructure. Accountability spanned assessments and solutions, project management, staffing and training, and client and partner relationship management.