I’ve leveraged my background in human psychology to uncover shopper behavior patterns and insights that inform marketing strategies for clients. My passion for understanding human behavior and motivation led me to pursue a Master's Degree in Social Work from the University of Pennsylvania, where I learned how to apply research and evaluation skills to social issues and interventions. I then gained additional valuable experience taking Master’s level Market Research courses at Temple University’s Fox School of Business, where I acquired skills in the execution of qualitative research projects for different industries and sectors. My core competencies include moderating, qualitative analysis, and insight generation.