• Devising the strategy of Penetrating into Apple Space• Creating Plan and executing the same for storewise/skuwise assortment of . Belkin products• Developing Mobility and Tab accessories market for Belkin in India• Signing up of new Strategic partner to increase volume of business• Communicating with Belkin HK and US team for the forecasting and Sell-thru plans on weekly basis• Responsible for Topline and bottomline MoM for Business Development division• Create and explore opportunities in Enterprise/Education space for Belkin in India• Preparing P&A Analysis for APRs and GT channel

• National Sales for Microsoft office for Mac• Analyzing Market trends and Achieve higher margins quarter on quarter• Organize trainings on the products to make channel sales team know the importance of bundling accessories with Finished Goods• Vendor Management, Sales forecasting, Inventory Management• Responsible for Strategic Alignment, Channel Wise Yearly Business Planning, Quarterly Business Reviews• Exposure in all trades like Purchasing, Forecasting, Projects, SCM, Trainings and sales.• • Managing and Devising the Trade Scheme for all the Channels in India and keeping in view Optimum ROI levels for the Channel Partners and also ensuring the Target Achievement at all the Levels• Planning & implementing overall Sales Budget of Microsoft Office for Mac/Mac accessories and strategizing proper liquidation plans for them thus managing inventory control in proper manner• Devising the Strategy of Pricing Control and ensuring Optimum profitability for the Channel Partners for their Sustainability• Communicating with Headquarters/ Vendors for the forecasting of the life Quantity, Sell-Thru Plans, Pricing Negotiation, Channel Strategy, and Expansion Plans Etc.• Currently Handling Business for Microsoft Office for Mac, Parallels, Harman Kardon and AKG, Apple Accessories• Responsible to provide a targeted NM% QoQ to every business

• Developing relationship with channel partners as well as Retail partners to enhance Mac, I-Pad and Mac consumables sales• Forecasting market trend to analyze quarterly sales and achieving sales target• Creating and implementing plans to increase customer breadth for Apple in North India• Work closely with Vendor and Channel partners to be updated on the market intelligence• Keep a balance between Retail and SMB partners so that the reach of the product doesn’t overlap• Maintain inventories for Laptops, Desktops, Servers, Accessories, Spare parts, Software Packages• Scheduling the transfer of goods across the warehouses