As a Brand Marketing and Campaign Lead, I bring a wealth of experience to guide teams in achieving their targets and impactful results, with a strong focus on task efficiency and prioritizing high-impact initiatives. My responsibilities revolve around three key metrics: driving online channel revenue, campaign activities, and brand building initiatives, alongside managing projects and partnerships.

• Work directly with the category team, product & tech, and creative to decide how the campaign should be displayed to maximize customer interest & sales.• Plan and analyze for traffic engagement through multiple marketing channels especially google ads.• Ensure effectiveness on any development strategy to improve awareness & increase conversion.• Collect information & research to improve marketing channels, campaign optimization, user growth, etc.• Create relevant campaigns to engage customers based on performance & market trends.• Maximize user experience by creating relevant & structured landing pages.• Ensure that all campaigns & products displayed on the website run well.• Analyze past performance to find trends.• Build good partnerships with the community and other opportunities for branding activities.• Manage budget and ensure allocating spending optimally across digital channels & marketing funnels.• Be in charge of regularly marketing report outcomes with quantitative data.

• Develop a public relations plan including strategy, goals, budget, and execution.• Create and implement strategic publicity plans in online and offline activation.• Build and maintain positive relationships with media, social influencers, and the community.• Create content such as social media captions, press releases, articles, presentations, and speeches.• Be in charge and coordinate for an internal or external event.• Work directly with Food & Beverage Department and Front Office Department for regular promotion.• Monitoring and collaborating with the graphic design team for material promotion.• Build partnerships for branding activation.• Writing weekly and monthly reports for campaign activity.

• Develop strategy for the best marketing communication plan to grow.• Create and implement strategic branding in online and offline activation.• Identify problems, issues, and trends relevant to developing management plans.• Managing and monitoring marketing channels make sure according to brand guidelines.• Build a positive relationship with business partners.• Responsible for CSR program, branding, and marketing activities.

• Develop public relations plan including strategy, goals, budget, and execution.• Create and implement strategic publicity plans in online and offline activation.• Build and maintain positive relationships with media, social influencers, government, and corporate.• Create content such as press releases, articles, presentations, and speeches.• Be in charge and coordinate for an internal or external event.• Responsible for the CSR program.• Work directly with Food & Beverage Department and Front Office Department for regular promotion.• Build partnerships for branding activation.• Writing weekly and monthly reports for campaign activity.

Responsible for every marketing campaign design artworks according with brand guidelines• Ideating for creative campaign concept.• Making design for promotion and campaign according with brand guidelines.• Taking documentation at internal or external events.• Creating daily regular artworks for social media.

• Update media clipping and press release,• Supporting corporate event and media gathering.• Supporting business partnership.• Supporting PR side for channel media promotion.• Coordinating with other departement for handling event.• Make design and video for promotion and campaign tools.• Writing weekly and monthly report.