Ben Falk Email & Phone Number

Los Angeles, California, United States

As the Director of eCommerce, I am responsible for implementing and managing online strategies developed cross-functionally to drive revenue growth and deliver a seamless shopping experience for customers. I work closely with product development, marketing, creative, operations, and customer experience teams to ensure a smooth and engaging shopping journey.- Ecommerce Strategy: Develop and execute a comprehensive ecomm strategy aligned with overall business goals and brand image, collaborating cross-functionally to ensure seamless integration of brand initiatives.- Website Management: Oversee the development and maintenance of the web store, ensuring it delivers on industry trends and an exceptional UX. Monitor website performance, to optimize for functionality, and responsiveness.- Digital Merchandising: Curate and manage the product catalog and content presentation, ensuring a diverse and appealing assortment that aligns with the brand’s aesthetic and target audience. Implement merchandising strategies to highlight key products, promotions, and collaborations.- Customer Experience: Implement strategies to enhance the overall customer journey, from website navigation to post-purchase engagement, and support Customer Service to address customer feedback, concerns, and inquiries.- Digital Marketing: Plan and execute digital marketing campaigns across email, SMS, search, social, and affiliate channels. Work closely with the marketing team to develop and execute effective brand campaigns, leveraging digital channels to drive traffic and sales.- Data Analysis and Reporting: Utilize analytics tools to monitor eComm performance, track KPIs, and identify opportunities for refinement. Present regular reports for upper management, providing insights and recommendations based on performance analysis.

Los Angeles, California, United States

As Director of Digital, I've significantly transformed the eCommerce landscape for our key client, UN/DN LAQR, a celebrity-founded cosmetic brand. Beyond UNDN LAQR, my responsibilities extend to crafting and overseeing digital strategies and web store developments for all other clients in our portfolio. My approach centers on integrating data-driven insights with creative and technical solutions, significantly boosting online presence, customer engagement, ROI, and revenue.- Analytics-Driven Growth: Restructured UNDN LAQR’s marketing strategies, resulting in an 87% revenue increase from email flows and a 37% uplift in campaign revenue. Leveraged web analytics to create targeted plans, achieving a blended average ROAS of 7.17, substantial reductions in CPC and CPA, and a 1.3x increase in organic traffic.- Website and SEO Optimization: Led comprehensive website and SEO transformations for UNDN LAQR, resulting in a 64% increase in Domain Rating and an average 15% growth in backlinks and linking websites. These improvements significantly enhanced organic visibility and user engagement. Successfully replicated these strategies for three additional client websites.- Strategic Financial Management: Effectively managed the P&L, implementing cost-saving initiatives that laid the foundation for innovative marketing and operational strategies resulting in enhanced ROI & streamlined procedures.- Customer Value and Engagement Boost: Elevated UNDN LAQR's LTV by 6.1% and raised user visit frequency by 3.9%, strengthening customer relationships and brand engagement.- Operational Efficiency: Streamlined inventory management and customer service protocols, resulting in a 62% decrease in product returns.- Multi-Brand and Departmental Leadership: Directed digital operations across various departments, including creative, graphic design, marketing, development, product, logistics, and customer service for all digital clients at Unlisted, ensuring seamless collaboration.

Los Angeles, California, United States

Transformed Buck Palmer into a formidable market player, realizing a 9.1x revenue increase over four years. My role encompassed strategic planning, operational optimization, financial management, and digital strategy, crucial in evolving the brand from its nascent stage to a competitive entity in the jewelry industry.- Strategic Financial and Digital Growth: Achieved 2.4x annual revenue growth through precise P&L management and budgeting, fostering sales and market penetration. Enhanced online sessions by 1.98x and orders by 1.74x annually, using digital platforms to bolster customer engagement and revenue.- Brand Development and Creative Coordination: Formulated comprehensive brand guidelines across departments, ensuring uniform communication and unity across channels, vendors, and staff. Directed marketing and creative teams in creating compelling assets, aligning with current design trends and insights to increase brand appeal.- Retail Expansion and Product Innovation: Planned and rolled out the brand's first retail location, significantly elevating brand awareness and market presence. Introduced initiatives to improve new new category growth, increasing sales by 1.45x through strategic marketing and deep consumer trend analysis.- Operational and Traffic Optimization: Improved website conversion rates by 1.3x, underscoring successful conversion strategies and user experience improvements. Streamlined operations in packaging, inventory, and warehousing, leading to considerable cost savings and enhancements.- Leadership in Team Development: Guided and nurtured high-performing teams, promoting a culture of excellence and teamwork, essential to the company's dynamic progress and success.

Los Angeles, California, United States

Founded Goodthanks Co., a dynamic full-service agency, to provide a broad spectrum of eCommerce solutions. Specializing in graphic design, web development, digital marketing, and branding, we catered to the evolving needs of emerging businesses, offering strategy consulting, email marketing, SEM, and customer service to enhance their market presence.- Business Development and Client Acquisition: Successfully secured over 30 accounts with a near 80% conversion rate, leveraging strategic approaches transforming brand potential into tangible growth, resulting in effective client acquisition.Omni-Channel Strategy and Retail Expansion: Orchestrated a digital client's transition to retail, building all aspects resulting in $580,000 in first-year in-store sales, showcasing expertise in omni-channel strategies and retail operations.- Operational Efficiency and Project Management Excellence: Launched 26 websites, enhancing operational efficiency and customer experience, while transitioning from solo operations to leading a diverse team, demonstrating the ability to scale operations effectively.- Strategic Website and SEO Optimization: Executed website revamps that doubled web traffic, focusing on SEO to increase online visibility and market reach, illustrating proficiency in digital strategy.- Advanced Marketing and CRM Strategy Implementation: Developed sophisticated email & paid marketing campaigns with automated flows, high-performing templates, and segmented audiences, conducting A/B tests to substantially improve campaign effectiveness.- Data Analytics and Insightful Reporting: Applied strong data analytics skills to provide actionable insights in customer behavior, refining clients' marketing strategies and operational plans.- Enhanced Customer Service and Support: Revitalized customer support protocols, leading to increased staff efficiency, improved resolution, and heightened customer satisfaction.

Greater Los Angeles Area

As an Account Executive and Project Manager at Haus of Brands, I played a pivotal role in driving client acquisition and managing comprehensive digital strategies. My expertise in client relations, project management, and technical skills in web development were instrumental in propelling the company's growth. I excelled in creating efficient operational protocols and implementing innovative digital solutions, significantly enhancing the client experience and brand operations.- Client Relationship Growth: Facilitated the expansion from for first 10 clients by developing protocols to enhance operational efficiency. Delivered dynamic digital strategies, streamlined UX, and improved backend analysis to boost customer engagement and web development.- CRM and SaaS Platform Implementation: Led the adoption of CRM and SaaS platforms, establishing SOPs and integrating team members, thus improving efficiency and internal communications.- Client Project Management: Primary contact for clients, efficiently managing project tasks, execution, quality assurance, and delivery.- Cross-Functional Team Collaboration: Worked collaboratively across teams for campaign planning, launch logistics, and customer interactions post-launch.- Shopify Website Development: Built and maintained Shopify sites, demonstrating skills in Liquid, HTML, and CSS, and overseeing development teams.- Creative Direction in Photography: Art directed photoshoots, from staff hiring to styling and post-production, enhancing brand visual narratives.

Dover Heights, Nsw

Founded THL to fulfill a market gap in the fashion industry, guided by my design principles and a commitment to fair pricing, identified through market analysis. Self-taught in various aspects of the fashion industry, I successfully navigated apparel design, textile procurement, product development, and eCommerce management. This venture marked the beginning of my journey in eCommerce and brand development.- Product Design and Development: Designed and developed a unique menswear line, establishing a robust supply chain encompassing fabric mills, pattern making, cut & sew, manufacturing, and distribution. Successfully launched the brand with 16 SKUs, selling through 1,000 units within six weeks.- E-Commerce Platform Management: Launched and managed the brand's first Shopify website in 2012. Gained proficiency in liquid code, eCommerce management, and leveraged customer data and analytics using Shopify reports, Google Analytics, and Facebook Ads.- Innovative Customization and Collaboration: Created a customization platform allowing customers to design their own apparel, enhancing customer engagement. Collaborated with a network of designers for fresh, seasonally inspired artwork, continuously renewing product offerings.- Responsive Product Expansion: Expanded the product line with 20 additional SKUs across four new categories, responsively adapting to customer feedback and market trends.- Operational and Creative Leadership: Oversaw all aspects of the brand's operation, from product conception to market launch. Demonstrated ability to wear multiple hats effectively, driving the brand's success through creative direction and operational management.

Greater Los Angeles Area

As the Retail Operations Manager at LTH JKT, I significantly contributed to the brand's retail success through strategic management and innovative operational practices. My role was pivotal in driving sales growth, managing product development, and enhancing brand presence in high-end retail spaces.- Sales Growth and Retail Strategy: Consistently achieved over 100% monthly growth in boutique sales through effective retail strategies and customer engagement.- Product Development Management: Implemented and maintained efficient timelines for product development and sampling, ensuring timely market readiness.- Retail Onboarding Procedures: Developed and standardized procedures for onboarding new boutique retailers, streamlining the expansion process.- Brand Shop Development and Management: Led the design, construction, and operational management of the LTHJKT brand shop within Fred Segal, Los Angeles, overseeing all aspects from concept to execution.- Strategic Partnerships and Expansion: Established and nurtured a key relationship leading to the successful launch of the LTHJKT brand shop in Steven Alan, Chelsea.- Quality Control and Logistics: Managed the reception and quality control of garments at the warehouse, followed by personal delivery to boutique locations, ensuring product excellence.- Boutique Relationship Management: Fostered strong relationships with all boutique partners, consistently ensuring trust, reliability, and brand alignment in all interactions.

Darlinghurst, Nsw

In my role as Sales Manager at FEIT, I was instrumental in streamlining store operations and enhancing sales strategies. My focus was on developing efficient procedures, expanding sales channels, and ensuring exceptional customer service.- Operational Procedures and Guidelines: Developed and implemented comprehensive procedures for daily employee operations, including visual merchandising, inventory management, and customer service, enhancing store efficiency and customer experience.- Sales Channel Development: Successfully established a new sales channel for samples and factory seconds, broadening the customer base and increasing sales revenue.- Sales Forecasting and Inventory Management: Proactively forecasted sales trends and placed purchase orders for the stock-managed location, ensuring optimal inventory levels and product availability.- Customer Service and Fulfillment: Oversaw and facilitated customer service and fulfillment for both in-store and online sales, ensuring a seamless shopping experience for customers.

Sydney, Australia/ Tucson, Arizona

In my multifaceted role at Hammock Bliss, I combined creative product development with effective brand management and operational responsibilities. I played a crucial role in enhancing the brand's presence both in the market and at major industry events.- Product Development Assistance: Collaborated in the conceptualization and design of new products, aligning them with market trends and customer preferences.- Material Sourcing and Manufacturing Oversight: Managed material sourcing and manufacturing processes in Indonesia, ensuring product quality and supply chain efficiency.- Brand Representation at Trade Shows: Acted as a brand ambassador at the Outdoor Retailer Show and other trade exhibitions, effectively promoting Hammock Bliss and expanding its industry footprint.- Digital Marketing and Social Media Initiatives: Developed and implemented digital marketing campaigns, leveraging social media to boost brand awareness and customer engagement.- Inventory Management and Order Fulfillment: Coordinated the receipt and storage of new stock, overseeing order processing and fulfillment to ensure customer satisfaction.- Customer Relations Management: Handled customer inquiries and issues, providing resolutions that upheld the brand's reputation for excellent customer service.

Speedo Pacific & Ben Sherman Offices, Darlinghurst

During my temp with True Alliance, I had the opportunity to work with two renowned clothing labels, Speedo Pacific and Ben Sherman, as a Brand Coordinator. My role involved hands-on experience in retail design, competitive analysis, and wholesale operations.- Retail Design: Created trade-ware displays for retail environments, enhancing brand visibility and appeal in-store.- Competitive Analysis and Wholesale Management: Conducted comprehensive competitive analysis and managed the organization of wholesale orders, ensuring operational efficiency and market competitiveness.- Field Experience with Sales Representatives: Accompanied sales reps on visits to stockists and account holders, gaining firsthand insights into client relations and sales strategies.- Showroom Merchandising and Sample Management: Received new product samples and executed effective showroom merchandising, showcasing products attractively to potential buyers and stakeholders.

At Spring Court, my role encompassed a blend of administrative duties and sales management. I was responsible for critical decision-making, team management, and driving retail sales in a dynamic environment.- Product Analysis and Selection: Analyzed new samples to strategically select products for sale in upcoming seasons, aligning inventory with market trends and customer preferences.- Team Management: Effectively managed a team of up to 4 employees across 2 retail locations, fostering a productive and customer-focused work environment.- In-Store Merchandising: Coordinated the merchandising of in-store products, ensuring an appealing and organized display to maximize customer engagement and sales.- Sales Facilitation: Drove brick-and-mortar sales by creating a welcoming and efficient shopping experience for customers.- Stock Management: Handled the receipt of new stock and its distribution between retail locations, maintaining optimal stock levels and variety across stores.

Bachelor Of Commerce, Marketing/ Small Business Accounting

Screen Printing

Advanced Diploma, Business/Commerce, General

Automotive Mechanics

High School

High School