Brian Falls Email & Phone Number

Los Angeles, Ca

Our mission is to create places that improve the urban environment.The Urban House is a real estate development company rethinking the way we look at buildings. Rather than viewing new developments as buildings we begin with a place. Places are where you meet new friends, discover new food, explore art, or where people call home. The comfort we all feel at home comes from the familiar smells of food, traditions and customs passed down by our genetic families or created by our chosen ones. It’s these intangibles that make up the heritage passed down and created by each generation. Embedded in the DNA of the urban environment is heritage. Understanding how heritage plays a role in a site and listening to those whose lives will be engaged by a development is how new places can begin to be born. A building doesn't create a place. A place comes from where buildings engage with the urban environment. ​​​​​​​

Los Angeles, Ca

Vice President of Development for Palisades, a Los Angeles based multi-disciplinary urban infill real estate development company. Current developments include a mixed use portfolio with properties Santa Monica, Beverly Hills, Westwood, West Hollywood and Downtown Los Angeles. In addition to companywide development activities, serves as the Project Executive for the companies downtown assets which includes 1111 Sunset, a 5.5 acre, 1M square foot master plan on the north east corner of DTLA that will include two residential high rises, 180-room hotel, 75,000 square feet of retail and 48,000 square feet of commercial. www.palisad.eswww.1111sunsetblvd.com

Los Angeles

Development Manager for the planning, development and entitlements of The BLOC (formerly know as Macy's Plaza) in downtown Los Angeles. The BLOC is the redevelopment of one of the largest existing mixed-used assets in Los Angeles encompassing an entire city block. The project includes the renovation of a 33-story office tower, repositioning of a 23-story, 485-room Sheraton hotel, and the complete redevelopment of a fashion shopping center. Please visit www.theblocdowntown.com for more information.In addition to The BLOC, leading the planning, entitlements for an 18-acre residential master-planned community located in Alhambra.

Los Angeles, Ca

Consultant focusing on the implementation of the 20-year Evolution Plan currently under entitlements

Los Angeles, Ca

Consultant focusing on planning, entitlement and acquisition opportunities for urban infill affordable housing developments.

Los Angeles

Senior Asset Manager in the Real Estate Managed Assets Group, managing a nationwide portfolio of commercial assets including urban mixed-use master-planned projects, residential and multi-family developments, retail centers, industrial and office properties.• Manage the process from property acquisition through disposition, including but not limited to:o Pre Acquisition due diligence and property evaluation.o On-going asset management including the hiring and management of local support staff.o Disposition strategy and development including broker selection and disposition negotiations.• Develop and manage leasing and development plans to create added value for assets prior to disposition.• Market analysis and research.

Project Manager for the Development Services Group at Thomas Properties Group. Worked on several of the largest entitlement projects in the City of Los Angeles:NBCU Vision Plan – Worked on all aspects of the development process from inception of the project through the CEQA process of a 20-year master plan for the Universal Studios Lot.Wilshire Grand - Worked on development planning and entitlements for a 2.1 million square foot mixed-use project including a 65-story office building and a 45-story hotel and residential condominium building.Campus El Segundo - Developed and managed the land development phasing and financial model. Conducted financial analysis for various land sale options.Other Projects-Worked on business development and acquisition opportunities for the company.

Project Manager for Playa Vista, one of the largest urban-infill mixed-use developments in the nation. Responsibilities include management of finance, planning and entitlements, budgeting and development of various issues and products.

Worked as an analyst for real estate investments and developments for private clients, public agencies and public corporations. Responsibilities included research and preparation of market studies, feasibility analyses and valuations.

Monitored land development construction management issues and prepared exhibits and monitored major grading and utility operations primarily for the Playa Vista development

Masters, Real Estate Development (Mred), Emphasis In Finance

Honors received for final exam

B.S., Civil Engineering (Architecture Minor)