Fay Lim Email & Phone Number

Providing strategic marketing communications and public relations primarily to the Public Works Department while supporting other departments upon request - County Executive Office, Human Resources, Sheriff, Human Services, Paine Field airport, etc. Services include strategy and branding as well as creating websites/webpages; organizing public open houses, online open house, and ribbon cuttings events; creating and managing media, press releases, media training, media tracking and pitching; developing brochures, flyers, posters and webpages; creating postings for social media (Twitter and Facebook, NextDoor), ghostwriting for upper management, and more. Also manage/mentor and transform my communications team to be an annual project-related award winning team while overseeing budget and business relations with directors, managers, supervisors throughout county.

Clients included Weyerhaeuser, City of Kenmore, Northshore Senior Center, and non-profit organizations. Advised and provided strategic public relations, branding, change management, and social media with press releases, media training, FAQs, media kit, ghostwriting for management and project teams; pitched story ideas to media; researched and follow-up with partnerships / funding opportunities, facilitated strategic branding sessions as well as researched, wrote and posted social media content.

Developed brand, communications, and public relations programs for county’s largest successful ERP implementation (Accountable Business Transformation Program: ABT Program) while collaborating with executives and stakeholders on strategic internal communications to county-wide staff as well as external communications to the public and press.• Successfully managed media and public relations with messaging and positioning in articles.• Increased awareness and buy-in to employees who are now utilizing new processes and systems.• Recognized for effective and creative communications with recipient of several international and national communications awards. (scroll to bottom for list)

Developed global brand, communications, and public relations for software development firm based in Japan with offices in China, India, Vietnam and USA; focused in healthcare, mobile, construction, and medical industries. • Created effective sales and marketing communications program that secured major telecommunications client.• Led global branding, development of new corporate and international office websites, and collateral templates which provided consistent brand, position, and messages.

Managed startup's branding, corporate identity, strategic marketing communications, and public relations for national elearning firm providing courses for training and certification of EPA, OSHA, DOT, engineering, healthcare, aviation, construction, water, and wastewater. • Successfully produced company’s branding and marketing to be named winner of new elearning company industry award.• Led new brand identity implementation - logo, business cards, letterhead, templates, collateral, website for brand consistency and positioning.

Generated brand, marketing communications, and public relations for international Y2K system readiness and disaster recovery services to medical, financial/banking, and government industry. • In repositioning organization with branding and marketing into a successful international Y2K- focused business, recipient of the Puget Sound Business Journal's 1998 best-reinvented company award.

Developed, managed, and implemented strategic communications and public relations plans and campaigns for high tech clients in mobile, telecom, ecommerce, and consumer electronic association. • Garnered media interviews with major media from CNET, Computer Age to the New York Times with pitching client's online services as a solution to the Nexis Lexus P-track incident• Successfully pitched startup ecommerce services to media and obtained coverage in CNBC's Power Lunch, USA Today, PC Magazine and the Washington Post as well as partnered with Seattle's Children's Hospital for media photo opportunity • Recipient of several communications awards for client• Recipient of employee award for garnering the most placement of client articles and interviews.