Fay Macdonald Email & Phone Number

East Sussex, England, United Kingdom

As the Head of Marketing at Sales Engine I am focused on the foundations of business development and shaping our positioning, voice and outreach. My ambition is to understand what makes our audiences tick then build dialogues, stories and opportunities around their challenges and needs and, in parallel, demonstrate why and how our expertise can support them to attract, win and grow more business. I also work client side on projects and business development and to design and deliver audience engagement programmes.

Orgiva, Spain

House of Light is a beautiful retreat centre set among the foothills of Las Alpujarras in Southern Spain. I have worked closely with the owners since 2018 to take them on a journey that began with a newly finished building with no retreats, to a highly sought after destination retreat centre loved by professional group leaders across the globe. In partnership, we delivered twelve retreats within the first year of my working with them, to being fully booked for the year, at the beginning of 2020. From clarity around vision and values, to developing a visually powerful brand and voice, I have created all the tools for the entire customer journey including; audience definition, identification and connection, and every piece of internal and external comms. I have been responsible for all client liaison and support and managed all engagement, from every marketing 'touch' to initial enquiries, video calls and bookings through to face to face front of house and leader support during the retreats and follow up afterwards. The video below is a project I coordinated and delivered for them, with a production company, to capture their story. I continue to be responsible for all Marketing and Communications strategy and planning.

Brighton, United Kingdom

Freelance writer as part of the Rickshaw team supporting them on communicating quality content about meaningful travel. This has included researching and writing in-depth travel blogs and guides on Sri Lanka, Galapagos, Ecuador and Japan.

Brighton, United Kingdom

I founded Diosa Media to support businesses in creating buzz and conversations about their brands. I helped them to develop products and services while building client and customer communities through clever communications, relatable stories, engaging events, social media, creative campaigns and copy, as well as more traditional marketing activities. Clients included: - Brighton and Hove City Council (MarComms and Events)- Brighton Pier (MarComms and Events)- Brighton and Hove Chamber of Commerce (MarComms and Events)- University of Brighton (Events)- Red River Software (MarComms)- White Hat Media (The Gym Group, Hitachi Consulting, The Royal Opera House and more)- The Business Community Partnership (Marketing and Events)- Brighton and Hove 10:10 campaign (MarComms)- The Community and Voluntary Sector Forum (Events)- Awe365 (Blog writing)

Brighton, United Kingdom

A new role that was created to review the existing approach to marketing. Responsibilities included:- Copywriting and editing - website, blogs, newsletters, marketing collateral- Social media management- Awards- PR, liaising with a specialist agency- Campaigns - most notably the 'Natural World Heroes' initiative that is still active- Working with conservation partners- Client profiling and touch points

Brighton, United Kingdom

Wet Paint Productions (WPP) is a contemporary urban art agency that I co-founded in 2009 with partner Guy Harris. It was born out of personal passion and a desire to support artists who share so much of their talent freely. Following the great success of the live urban art event ‘The Beautiful and the Canned’ (2009 & 2010) and securing the showcase commission for White Night Brighton in 2010, WPP continued to work with local, UK and overseas individuals and organisations to build a fantastic network of creative artists and fellow enthusiasts from Brighton to Buenos Aires.From working with designers such as Gresham Blake on bespoke ties, to Channel 4 on their 2011 'Street Summer' series, Brugal Rum for an in-depth UK wide promotion over the course of a year and Sussex Police on tackling domestic violence, WPP has been able to demonstrate how versatile and appealing urban art can be. We have been lucky enough to work with some of the most well known artists on the street art scene and, hopefully, help some of the artists of the future on their way, with our interactive aerosol art workshops for young people. The desire to take this unique form of personal expression and independent creativity to audiences everywhere meant WPP offered a range of innovative services including: interactive events & exhibitions, creative branding & campaigns, bespoke artwork, interior & exterior design and ethical artist management.

Brighton

Cogapp helps organisations use digital media to create long-term value. Clients and their communities are at the heart of their practice and their aim is to produce work that will enrich the lives of the people who use it and create exceptional long-term value for clients. I worked alongside another business development manager and our role was to run a seamless team, responsible for assessing all incoming opportunities, building relationships with new clients, and co-ordination of the extensive responses required for the large scale digital projects Cogapp specialises in. The role featured close liaison with the company directors and collaboration across all departments. All marketing and communications planning and activities including PR, events and campaigns, are managed by the business development managers.I was responsible for conceptualising and project managing the 'Leading Digital Transformation' report which was an in-depth piece of work we did to engage Charity CEO's to inform and strengthen our position as a digital provider in this sector. This, alongside a series of collaborative events with CharityComms, was extremely effective and within less than 12 months we had secured significant business in the third sector. Cogapp have wonderful clients many of whom will have had an impact on our cultural lives. These include: The National Portrait Gallery, The British Library, The Arts Council, BBC, Tate Modern and MoMA and The Metropolitan Museum in New York.

Brighton, United Kingdom

The Brighton and Hove Chamber of Commerce is an energetic, active and forward-looking member led business support network.I worked with the chamber from 2007 and was responsible for the strategic & creative development of what is now an extensive events programme for the 400+ chamber members and partners, firstly in my role as Events Chair and then from 2008, as Vice President.I also worked with BHCC as an employed freelancer and designed what went on to be an award winning series of events for the Creative Industries, which were designed to support those working in this sector in developing business skills and opportunities to promote their work. The Ride the Wave initiative first ran in 2012 and was in partnership with Brighton and Hove City Council.

Brighton, United Kingdom

I worked closely with the team at White Hat Media to produce focused social media marketing plans for a range of their clients. I would also research and produce interesting and relevant content that could be used via a variety of channels, including: online PR, blog postings, Twitter, LinkedIn, Facebook and broader e-campaigns. This work formed an important part of the SEO and digital marketing services provided by White Hat Media to help their clients increase brand awareness and promote a deeper, more focused engagement with their audiences via digital communications and SEO.During my time at White Hat Media I produced content and campaigns for The Royal Opera House, Lornamead (owners of Yardley and Sally Hansen), The Gym Group (the UK's most successful low cost gym) and many others. I also conducted an in-depth stakeholder discovery process in order to re-write the entire Hitachi Consulting website (concluded April 2011).

Brighton And Hove

10:10 Brighton & Hove is the city wide campaign to encourage individuals and organisations to commit to reducing carbon output by 10% in 2010. The campaign was nationwide and Brighton and Hove was one of the landmark cities. I sat on the committee and worked to design and deliver the first phase of external communications which featured a high profile launch, partner co-ordination, an events programme and media materials and liaison.

Cambridge, United Kingdom

My role at IWF encompassed responsibility for all aspects of press, publicity and promotions, printed and digital communications, marketing and campaigns, events and partner management. This was a new position created to increase awareness of the IWF and its role to a variety of audiences including the general public, technology industry sectors, Government, Police and other relevant NGO’s & consumer bodies. During my time here I was proud of my many achievements, many that were new or first time activities or initiatives for the organisation. These included:- Overseeing the redevelopment of a new and far more comprehensive website- Co-ordination of design and production of content for IWF annual report- Development & production of IWF Communications & Political Affairs Strategy- Design and delivery of an awareness campaign and series of events within the House of Commons including a high profile showcase event hosted by a senior minister that was designed to acknowledge the work of the IWF and its partners for their achievements in reducing illegal content on the internet- Acting as the first point of contact for all media enquiries; I was the regional, national and international spokesperson Working closely with senior management representatives from - IWF member companies (60+) and partners: industry and non-industry- Liaison with Government officials within House of Commons, the Home Office, DTI, OFCOM, as well as Senior Police representatives- Acting as a Specialist Communications Advisor to Stop it Now! Charity- Becoming a member of the Government Task Force sub group: Public Awareness for Protection of Children on the Internet- Being a member of an OFCOM research panel

Strategic level client relations in Northern Europe. Research, planning & implementation of Sales & Marketing programmes & campaigns.Corporate Communications & Management.Organization & execution of all Customer, Prospect & Partner Engagement Activities & Events. All associated Marketing & Promotions activities.Tracking activities & resulting revenue generation.Co-ordination of research, knowledge & visibility of key accounts & contacts.

Sydney, New South Wales, Australia

Thanks to my role at BSkyB in London, I was offered this position during a period of extended travel and stayed in Sydney while working here. I supported Brian Walsh in his multiple roles at the organisation, in all aspects of his working life. Diary management, travel, any correspondence, support in management of his team and across his other company a Sports and Entertainment Promotions firm, where I helped him in the management of the Barbara Streisand tour that year. I dealt with many celebrities and global executives during my time here, for which my previous role at BSkyB stood me in great stead.

London, England Metropolitan Area

A highly pressurised role supporting the BSkyB CEO (Mark Booth). All professional (and often personal) affairs including diary management, travel, correspondence and extensive liaison with the senior team who reported in to Mark and serving the needs of his boss, Rupert Murdoch, when required. This role taught me a great deal about the layers and dynamics of large corporations, diplomacy and discretion, etiquette, attention to detail, organisation, time management, the importance of listening and how to nurture respect. It also showed me how to how to deal with a wide range of people, personalities and nuances and how to overcome fear and challenges. It developed my confidence, built determination and resilience and fuelled ambition. It showed me the role of both humility and courage.

Bsc Communications & Informations Studies, Communication And Media Studies, 2:1

Communications & Information Studies

Education record

12 GSCE's