1. Design Foundation & User Flow Development for ATGO Tax AppSpearheaded the creation of design foundations and optimized user flows for the ATGO Tax mobile app, contributing to its high ratings of 4.7 on both Google Play and Apple Store. This involved conducting in-depth user research, defining key design principles, and ensuring a seamless user experience across the platform.2. UX Strategy & Prototyping for Big Data Discovery ProjectDesigned use cases, developed detailed personas, and created interactive prototypes for a Big Data discovery initiative for the Tax and Customs Authority. Presented findings and design recommendations to key stakeholders, driving alignment and informed decision-making throughout the project.3. User-Centered Design for Government Healthcare Coding AppLed user research initiatives, including interviews and usability testing, to gather insights for a healthcare government medical coding app. Developed use cases, information architecture, wireframes, and prototypes to enhance user experience and streamline complex processes for medical professionals.4. Stakeholder & Client EngagementFacilitated design discussions with stakeholders and clients, ensuring alignment on project goals and user experience priorities. Translated business requirements into actionable design solutions that met both user needs and project objectives.5. Cross-Functional CollaborationCollaborated closely with developers and product managers, integrating user experience design seamlessly into the development process. Ensured design consistency and feasibility across all project phases by maintaining open communication and iterative feedback loops.6. Agile UX Design in Scrum TeamsApplied Agile methodologies within Scrum teams to deliver high-quality UX design solutions. Actively participated in sprint planning, reviews, and retrospectives, adapting designs based on iterative feedback and evolving project requirements.

1. Intranet and Email Marketing CampaignsDesigned and executed impactful communication campaigns for Voltalia's intranet and email marketing platforms. These campaigns effectively engaged employees and stakeholders, increasing awareness and participation in key corporate initiatives.2. B2B and B2C Business Presentations and ReportsDeveloped high-quality business presentations and reports tailored to both B2B and B2C audiences. Focused on clear visual communication and data-driven storytelling to support strategic decisions and drive business growth.3. Visual Identity Development for Health, Safety, and Environmental (HSE) DepartmentLed the creation of a cohesive visual identity for Voltalia’s Health, Safety, and Environmental department. Designed a consistent and professional brand presence that enhanced internal communications and reinforced the company’s commitment to HSE standards.4. Cross-Functional Collaboration with Product Management and Design TeamsCollaborated closely with product managers and the design team to align on project goals and deliver innovative solutions. Played a key role in ensuring that design initiatives met both user needs and business objectives, fostering a collaborative environment for successful project outcomes.

1. Information Architecture & Sitemap DevelopmentDesigned the information architecture and developed a comprehensive sitemap for Triton Timber Group’s digital platform. This ensured an intuitive and user-friendly structure, improving navigation and overall user experience for both desktop and mobile users.2. Responsive Wireframing for Desktop & MobileCreated detailed wireframes for both desktop and mobile versions of the Triton Timber Group’s website, focusing on responsive design principles to ensure a seamless user experience across all devices.3. Prototyping: Low-Fidelity, High-Fidelity & InteractiveDeveloped low-fidelity wireframes, high-fidelity mock-ups, and fully interactive prototypes, enabling iterative testing and refinement. This process ensured that the final design met both user needs and business objectives, providing a solid foundation for development.4. Cross-Functional Collaboration with Development & Product TeamsWorked closely with developers and product managers to translate design concepts into functional digital solutions. Ensured that design integrity was maintained throughout the development process and that user experience was prioritized in every phase.5. Cross-Functional Collaboration with Product Management and Design TeamsCollaborated closely with product managers and the design team to align on project goals and deliver innovative solutions. Played a key role in ensuring that design initiatives met both user needs and business objectives, fostering a collaborative environment for successful project outcomes.6. Visual Design & Brand GuidelinesCrafted visual designs that aligned with Triton Timber Group’s brand identity, and developed comprehensive brand guidelines to ensure consistency across all digital touchpoints. This helped to strengthen the company’s brand presence and enhance user engagement.

1. Information Architecture & Sitemap DesignDeveloped the information architecture and sitemap for A Mesa’s digital platform, ensuring a logical and user-centric structure. This groundwork facilitated intuitive navigation, enhancing the overall user experience.2. Prototyping: Low-Fidelity, High-Fidelity & InteractiveDesigned and iterated on low-fidelity wireframes, high-fidelity mock-ups, and interactive prototypes for A Mesa's website. These prototypes were crucial for validating design concepts, allowing for iterative improvements based on user feedback.3. User Research: Interviews & Usability TestingConducted in-depth user interviews and usability tests to gather insights and validate design decisions. This research informed the design process, ensuring that the final product met user needs and provided a seamless experience.4. Design Guidelines DevelopmentEstablished comprehensive design guidelines for A Mesa, defining visual and functional standards to ensure consistency across all digital touchpoints. These guidelines served as a reference for future design and development efforts, maintaining a cohesive brand identity.5. Stakeholder & Client EngagementFacilitated design discussions with stakeholders and clients, ensuring alignment to project goals and user experience priorities. Translated business requirements into actionable design solutions that met both user needs and project objectives.

1. Information Architecture & Sitemap StrategyDesigned the information architecture and sitemap for Energiga’s digital platform, ensuring a well-structured, user-friendly navigation system. This approach optimized the user journey, making it easier for users to access key information and services.2. Responsive Wireframing for Desktop & MobileCreated detailed wireframes for both desktop and mobile versions of Energiga’s website. The wireframes were designed with responsiveness in mind, ensuring a consistent and seamless user experience across all devices.3. Prototyping: Low-Fidelity, High-Fidelity & InteractiveDeveloped low-fidelity wireframes, high-fidelity mockups, and interactive prototypes, enabling thorough testing and iterative design improvements. These prototypes played a crucial role in refining the user interface and user experience before development.4. Stakeholder & Client EngagementFacilitated design discussions with stakeholders and clients, ensuring alignment on project goals and user experience priorities. Translated business requirements into actionable design solutions that met both user needs and project objectives.5. Investor-Focused Business PresentationsCreated compelling business presentations for investors, highlighting Energiga’s unique value propositions and growth potential. These presentations combined clear visual communication with strategic insights, effectively supporting fundraising efforts.6. Visual Design & Brand GuidelinesDeveloped visual designs that aligned with Energiga’s brand identity and established comprehensive brand guidelines. These guidelines ensured consistency across all digital and physical touchpoints, strengthening the company’s brand presence and market positioning.

Professor of the chair of editorial design, in the Editorial Design graduate course at Centro Univesitário 7 de Setembro - Uni7, in 2016.

Designer

Art director and designer in advertising agency.

Art director and designer in advertising agency.