Felecia F. Email & Phone Number

California, United States

San Francisco, Ca, Us

Los Angeles, Us

Contract-based event management.• Works with clients on digital events, festivals, weddings, and conferences.Projects•LEAP Fundraiser; Associate Producer•Phenomenal Book Club; Producer•TEDx Happily; Associate Producer•Young Survival Coalition Summit; Breakout Producer•CMX Winter Soirée; Event Producer •Caltech Employee All Hands; Associate Producer•BrunchCon; Lead Onsite Coordinator •LTX FEST; Speaker Manager•Various Weddings; Onsite Coordinator•TEDx Happily; Production Manager•Sales Enable Society Annual Conference; Breakout Producer

Campbell, California, Us

Led the development and execution of field marketing plans driving a 30% increase in leads andsupporting a fast-growing data observability startup.Aligned field marketing strategies with broader marketing objectives by collaborating closelywith cross-functional teams and achieving a 25% increase in campaign effectiveness.Led market research initiatives to identify target segments and develop tailored marketingcampaigns, resulting in a 35% increase in customer conversions.Executed regional events and workshops, fostering relationships and boosting brand visibility by30%.Analyzed KPIs to evaluate field marketing activities, providing insights that led to a 15%improvement in campaign effectiveness.Led regional marketing campaigns that expanded sales opportunities, resulting in a 20%increase in lead conversion rate.Collaborated cross-functionally with sales and marketing teams to adapt digital and contentprograms for regional sales needs, enhancing alignment and boosting regional eventattendance by 30%.Coordinated event logistics for field programs, ensuring seamless execution and optimalstaffing, leading to a 25% improvement in event ROI.Projects: Successfully Launched the 1st All-Hands MeetingStrategic Execution of Gartner Data & Analytics Summit with 20% Lead Increase35% Growth in Snowflake Summit LeadsSuccessful Kick-off of EMEA Events at Big Data LondonCreated Welcome Kit for Employees

San Francisco, California, Us

Led successful North American marketing campaigns that expanded sales opportunities by 25%through strategic regional and named account marketing within the defined go-to-marketstrategy.Managed collaborative data-driven planning calls between sales and marketing to secure full-funnel pipeline coverage and enhance lead generation by 25%.Collaborated with sales and digital marketing to target specific accounts with tailoredprograms, leading to a 15% increase in conversion rates.Developed a strategic regional event plan, including roundtables and sales developmentinitiatives, resulting in a 20% growth in new account penetration.Established clear processes for event lead follow-up, resulting in a 15% increase in lead-to-opportunity conversion rates.Provided weekly communication to the sales team on marketing initiatives, keeping them informedand engaged, resulting in a 20% increase in sales team participation in marketing efforts. Tracked and reported on field marketing event impact, providing insights to optimize futurecampaigns and achieve a 10% increase in marketing ROI for field programs.

San Francisco, California, Us

• Led marketing expansion into Europe; achieved 20% ROI in Q1 and 38% in Q2. Partnered with Sales and Product Marketing teams; created strategy within budget; executed plan; hosted 7 highly successful field marketing events to generate results.• Drove initiative to create digital events page; drove 36 new leads; restarted 4 opportunities in 4 weeks. We lost critical event leads due to COVID 19 cancellations. Highlighted upcoming event; used event social/email marketing lists.• Orchestrated fall launch event; 112 attendees, 36 business-ready leads, and 8 new opportunities under an aggressive timeline. Showcased product line via speakeasy-themed event; included expert interviews/food.• Developed strategy/plan for expansion in partnership with the team; execution of plan placed on hold (COVID 19).

San Francisco, California, Us

Directed global field marketing strategies resulting in a 20% increase in lead generation and a15% growth in sales revenue.Collaborated with sales and marketing leadership to develop and implement Account-BasedMarketing strategies, contributing to a 22% increase in sales pipeline conversion rate.Implemented a series of successful account-based field marketing campaigns, resulting in a30% increase in lead conversion rate.Collaborated with strategic partners on joint go-to-market efforts across diverse channels,resulting in an 18% increase in market penetration.Proactively developed and managed budgets, leading to a 30% improvement in cost efficiencyand resource utilization.

Santa Clara, California, Us

Oversaw tradeshow and event marketing campaigns, leading to a 10% growth in brandawareness.Analyzed market trends to recommend targeted marketing plans for field events, user groups,industry events, nurture programs, and executive roundtables, resulting in a 25% increase inevent ROI.Collaborated effectively with cross-functional teams to deliver successful marketingcampaigns, improving project efficiency by 15%.

New York, Us

Led initiatives that resulted in a 15% increase in customer traffic within local programs.Represented Barnes & Noble in community partnerships, leading to a 30% growth in businessopportunities.Managed and nurtured large account relationships, resulting in a 25% increase in sales revenue.

Bachelor Of Arts - Ba, Business, Management, Marketing, And Related Support Services

Associate Of Arts - Aa, Communication, General