Felipe Depentor Email & Phone Number

United States

Galway, County Galway, Ireland

- Providing a wide range of administrative and support services to help managers and staff carry out their work more efficiently and effectively;- Collating information and producing documents to support the operation and management of the business;- Managing administrative systems to ensure that information is recorded, secure and acessible;- Providing support and guidance to allocated staff in the team to facilitate their development and achievement of the objectives;- Customer satisfaction in relation to the following: * Completion of all administrative activities on time, and in full; * Delivery of timely, clear and appropriate information; * Timely and appropriate response to queries/issues; * Key contact with Underwrinting Team providing administrative support

Brazil

Developed and drove short, medium, and long-term strategy. Trained the entire franchise network in accordance with Ambev's commercial guidelines.Distributed all Ambev products at all points of sale in selected areas and monitored the operating costs of franchises, ensuring that they work within the expected financial level.Ensured market strategy is competitive by monitoring the national franchise business system; identified and recommended needed changes.Ensured customer satisfaction by developing rapport with potential franchisees, resolving dissatisfactions, and following up on client needs.Maintained competitive pricing position by monitoring pricing activity of competition, evaluating trends and market conditions and recommending retail adjustments.Reported the results of the franchises to the franchise board, showing the evolution of results and strategies for achieving the goals.Achievements: Recovered the worst commercial result area in Brazil with an Initial point of -30% VS first year / End 15% VS last year (sales result).Achieved the second best financial default control.Entrusted with, and successfully managed, the largest customer in sales in Brazil (~R$12 million in sales per month).

São Paulo

Enhanced regional franchise expansion by analyzing a specified market; identified prospects, reviewed demographic information and volume predictions for accuracy, performed site selection analysis, and qualified potential franchisees.Expanded franchise on a territory basis by participating in the preparation of a franchise area strategy and prepared an annual business plan.Participated in the execution of the franchise qualification process through training for each franchise, coordinating interviews, and evaluating candidates for franchisees.Conducted negotiations by preparing business deal recapitulations, drafting letters of intent, obtaining approvals, verifying understanding among parties, and monitoring status and quality.Ensured the opening of all franchisees within the stipulated deadlines. Maintained contact and ensured deliveries with the supply chain.Achievements: Achieved the best historical expansion of the franchise network with 83 units opened in the year within the correct time. Implemented a new work method, optimizing internal routines. 96% achievement of goals (personal record).

Brazil

Managed and supported all trade marketing for all the franchises in Brazil. Supported the development of trade marketing plans, for the reference channels, coordinating internally and externally with different company stakeholders (marketing, sales, supply chain, legal, external agencies, customers).Developed trade marketing activities in line with company KPIs promotion, incentive schemes, materials, events for the reference channels, and working with various external agencies.Monitored analytical and qualitative data of activities and constant support for the sales force and development of possible corrective actions.Provided trade marketing analysis, by channel and by product, to support the sales force and monitor data transmissions by normal trade customers.Developed customized plans and tailor-made activities for customers/national clients, and trade presentations, aimed at internal or external stakeholders, trade, or sales force.Achievements: Developed the marketing materials delivery process for all clients in Brazil. Delivered 100% to franchisees with updated and correct sales communication material. ● Reduced the cost of delivery of materials by almost 15%.

Brazil

Provided commercial support to franchises while developing and supporting new Franchisees during new business planning and implementation.Led the training effort for successful new store openings. Conducted regular visits to existing franchise stores to ensure the execution of brand standards.Addressed concerns regarding franchise profitability. Implemented current marketing initiatives, portfolio updates, signage, and promotions.Assured franchisees profitability by monitoring cost of goods, product pricing, and inventory management.Achievements: Helped Franchises to increase sales performance by 30%, versus the previous year. ● Opened 25 new franchises (target of 15). Promoted to Trade Marketing Specialist.

Brazil

Provided insights and analytics to support the execution of the region’s key initiatives and increase sales productivity by simplifying processes and tools.Assisted in the development and reporting of key performance metrics to help drive increasing Sales productivity.Assisted with annual planning and monthly forecasting processes to support the sales leadership team.Analyzed performance and productivity data to support coaching/performance management efforts.Understood key metrics to include outside data, year over year performance, and ran rates in relationships to overall company goals.Maintained reports tracking standardized sales process, standardized KPIs, and executive dashboards.Worked directly with Sales Operations leadership on business-critical reporting needs.Extracted data sets and performed analysis to support sales pipeline management, resource coverage, and customer retention efforts on a weekly/monthly/quarterly basis.Achievements: Optimized the information analysis process.Managed the pilot project for the customization of supermarket sales areas.

Brazil

Developed several new B2B businesses across Minas Gerais County. Ensured the correct application of contracts negotiated by account managers.Measured the results achieved and directed sales initiatives according to the strategies established by the sales leadership. Managed over 40 warm and cold cold calls daily.Visited customers daily and identified opportunities for improvement in the results achieved.Organized the team's attendance schedules according to the directions made by the leadership.Monitored the flow of product inventory and proposed actions to increase product sales.Achievements: World Cup 2014 - Awarded as the best trade marketing execution among all areas of Brazil.Reformulated the service structure, delivering better quality in customer service.Achieved the best results in 2 consecutive quarters for the entire state of Minas Gerais.Achieved personal goals with an average of 78% during the period (25% above the average among all pairs).

Brazil

Brazil

Postgraduate Degree, Marketing

Bachelor'S Degree, Business Administration And Management, General