Felix Östman Email & Phone Number

Copenhagen, Dk

London, England, United Kingdom

– Proactively manage the IKEA UK and Ireland Press Office, overseeing daily media inquiries, proactive PR campaigns, and crisis management.– Support the implementation of generative AI tools within the Communications function.– Development of a comprehensive crisis communication plan, manual, and preparedness initiatives, which includes training for senior management and the Communications function.

London, England, United Kingdom

– Led 360-degree communication efforts for key functions including CFO, Sustainability, Expansion, and Business Development, working closely with C-level executives.– Executed major communication projects, such as the IKEA store openings, Financial Reporting, and the closure of IKEA Tottenham. Thanks to my contribution through a long-term strategic communication approach, the closure of the store led to no negative sentiment in media.

– Volunteer with the Chartered Institute of Public Relations, organising and managing Crisis Communication events as well as production of Crisis Communication Skills Guides.

Stockholm, Stockholm County, Sweden

– Developed PR plans, defined key messages, and conducted hands-on PR work to significantly enhance Samhall's earned media exposure.– Was solely responsible for all media interactions and adeptly handled two high-profile media crises in top-tier Swedish media outlets.

Helsingborg, Skåne County, Sweden

– Acted as a spokesperson in the press office, handling a wide array of media inquiries. – Played a vital role as a team member of the national crisis management group and introduced successful corporate brand-building initiatives on social media platforms, including strategy development, community management, and monitoring.

Spreitenbach, Canton Of Aargau, Switzerland

– Initiated a national sales follow-up solution for add-on selling in the stores.– Conducted different kinds of sales analyses for the national sales management.

Rothenburg, Switzerland

– Successfully completed a one-year national team leader trainee program, gaining expertise in leadership, change models, sales, and other vital aspects of the IKEA business and organisation.– Line management of a small team in accordance with the IKEA leading behaviours and values.

Berlin, Germany

– Responsible for the copywriting and translation of product descriptions, press releases, marketing texts and advertising materials for the Swedish market.– Managed and carried out KPI-analyses, evaluations and reports using web analyzing tools.– Performed SEO analyses and optimized texts accordingly.– Assisted with SEA, display marketing, PR, affiliate marketing and social media teams in order to help localize all efforts for the Swedish market.

Linköping, Sverige

– Handled a wide range of complaints and requests from Coop Extra customers.– Gave advice and professional service in accordance with company guidelines.– Produced leaflets, discount coupons and product information aimed at increasing conversions.

Linköping, Sverige

– Responsible for coordinating the University’s promotional visits at upper secondary schools and smaller fairs.– Produced marketing materials, guidelines and presentations.– Organized travel and lodgment for the student workers and supplied them with informationand materials.– Hold presentations in the name of the university for up to 250 people.

Karlstad, Sverige

Karlstad, Sverige

– Website development with use of Joomla as CMS – Prepared content, structures and photos.

Bachelor'S Degree, Business Administration

Focus on strategy and communication. Courses in business administration, communication and rhetorics. Thesis: Views and use of e-mail.

Education record

Studies in transdisciplinary gender studies, rhetorics, German as foreign language and English.

Specialisation In International Social Sciences

Specialization in the international social sciences.