Lim Felle
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Lim Felle Email & Phone Number

Country Manager, Penfolds at Treasury Wine Estates
Location: Singapore 5 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Treasury Wine Estates
Role
Country Manager, Penfolds
Location
Singapore
Company size
2164 employees

Who is Lim Felle? Overview

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Quick answer

Lim Felle is listed as Country Manager, Penfolds at Treasury Wine Estates, a with 2164 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Lim Felle.

Lim Felle previously worked as General Manager at Velocity Wines And Spirits and Regional Brand Manager - Monkey Shoulder, Reyka, Milagro, Drambuie, Solerno at William Grant & Sons. Lim Felle holds Bachelor Of Arts (B.A.), Economics from National University Of Singapore.

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Email format at Treasury Wine Estates

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Treasury Wine Estates

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Profile bio

About Lim Felle

Experienced General Manager with a demonstrated history of working in the wine and spirits industry. Skilled in Trade Marketing, Marketing Strategy, Commercial Strategy. Strong commercial professional with a Bachelor of Arts (B.A.) focused in Economics from National University of Singapore.

Listed skills include Recruiting, Financial Planning, Corporate Relations, Client Development, and 20 others.

Current workplace

Lim Felle's current company

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Treasury Wine Estates
Treasury Wine Estates
Country Manager, Penfolds
melbourne, victoria, australia
Website
tweglobal.com
Employees
2164
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Company profile
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5 roles

Lim Felle work experience

A career timeline built from the work history available for this profile.

General Manager

Velocity Wines And Spirits

Singapore

Aug-Dec 2018 Cooperhouse Asia (exclusive distributor for BEAM Suntory)• Chief Strategist, recruited to look at business transformationJan 2019-Oct 2023 Diamond Wines & Spirits (exclusive distributor for Bacardi)• Oversee business P&L and manage annual budget• Build commercial plan & develop go-to-market strategy• Portfolio & Pricing strategy• Resource allocation & process improvement• Manage the internal team and coordinating with Bacardi on sales & marketing strategyNov 2023-Sep 2024 Velocity Wines & Spirits (exclusive distributor for Loch Lomond, Lark, Lucas Bols, Camus, Double Dutch)• Oversee business P&L and manage annual budget• Build commercial plan & develop go-to-market strategy• Create comprehensive marketing plans for brand launch and market penetration• Portfolio & Pricing strategy• Resource allocation & process improvement• Manage the internal team and coordinating with brands on sales & marketing strategy

Aug 2018 - Sep 2024

Regional Brand Manager - Monkey Shoulder, Reyka, Milagro, Drambuie, Solerno

William Grant & Sons

Singapore

**Mar-Jul 2017 Bangkok ThailandSeconded to Bangkok to lead major marketing campaigns alongside the Thailand team and distributor, with driving depletion as the main strategic objective• Manage the Monkey Shoulder brand in the Southeast Asia market• Manage other innovative brands in WGS portfolio i.e., Reyka, Milagro, Drambuie, Solerno• Create comprehensive marketing plans aligned with business objectives• Campaign planning & execution, Budget management• Internal & external stakeholder management• Identify and manage strategic partnerships and sponsorship opportunities• Engage in Digital marketing, Shopper marketing, Public relations

Apr 2013 - Aug 2018

Client Support Executive

4Cast

Singapore

Part of the APAC team as a hybrid farmer/hunter role, and train clients on our products.

Apr 2012 - Apr 2013

Executive Search Consultant

Searchasia Singapore

Part of the Financial Services team as a hybrid farmer/hunter role, to advise clients on recruitment needs and potential candidates.

Jul 2010 - Oct 2011
Team & coworkers

Colleagues at Treasury Wine Estates

Other employees you can reach at tweglobal.com. View company contacts for 2164 employees →

LW Lisa Wright Lisa Wright Colleague at Treasury Wine EstatesDallas, Texas, United States View → CD Catherine Dishon Catherine Dishon Colleague at Treasury Wine EstatesMelbourne, Victoria, Australia View → OM Orlando Medina Orlando Medina Colleague at Treasury Wine EstatesNapa, California, United States View → LV Lucinda Valenzuela Lucinda Valenzuela Colleague at Treasury Wine EstatesPaso Robles, California, United States View → BM Brenton Mccully Brenton Mccully Colleague at Treasury Wine EstatesAustralia View → JC John Costa John Costa Colleague at Treasury Wine EstatesPalm Springs, California, United States View → 陈 陈斯杭 陈斯杭 Colleague at Treasury Wine EstatesHuangpu District, Shanghai, China View → NR Natalee Rolfe Natalee Rolfe Colleague at Treasury Wine EstatesMelbourne, Victoria, Australia View → AB Aaron Bolzonello Aaron Bolzonello Colleague at Treasury Wine EstatesGreater Melbourne Area, Australia View → AA Abbih Amina Abbih Amina Colleague at Treasury Wine EstatesGreater Paris Metropolitan Region, France View →
2 education records

Lim Felle education

Education record

Anderson Jc
FAQ

Frequently asked questions about Lim Felle

Quick answers generated from the profile data available on this page.

What company does Lim Felle work for?

Lim Felle works for Treasury Wine Estates.

What is Lim Felle's role at Treasury Wine Estates?

Lim Felle is listed as Country Manager, Penfolds at Treasury Wine Estates.

Where is Lim Felle based?

Lim Felle is based in Singapore while working with Treasury Wine Estates.

What companies has Lim Felle worked for?

Lim Felle has worked for Treasury Wine Estates, Velocity Wines And Spirits, William Grant & Sons, 4Cast, and Searchasia Singapore.

Who are Lim Felle's colleagues at Treasury Wine Estates?

Lim Felle's colleagues at Treasury Wine Estates include Lisa Wright, Catherine Dishon, Orlando Medina, Lucinda Valenzuela, and Brenton Mccully.

How can I contact Lim Felle?

You can use AeroLeads to view verified contact signals for Lim Felle at Treasury Wine Estates, including work email, phone, and LinkedIn data when available.

What schools did Lim Felle attend?

Lim Felle holds Bachelor Of Arts (B.A.), Economics from National University Of Singapore.

What skills is Lim Felle known for?

Lim Felle is listed with skills including Recruiting, Financial Planning, Corporate Relations, Client Development, Fixed Income, Financial Markets, Equities, and Bloomberg.

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