Matthew Fenton Email & Phone Number

Lititz, Pennsylvania, United States

Grantham, Pennsylvania

• Member of Athletic Leadership Team that helps set the vision for long-term growth and success in the department• Envisioned and carried out the day-to-day marketing and communications strategies for Messiah’s 22 intercollegiate athletic teams, while establishing long-term vision to the office and department• Continued the growth of department’s social media platforms with new content, consistent graphics, and frequent video highlights• Oversaw the scheduling and management of two graduate assistants, multiple interns, and 15-20 student workers that covered around 500 athletic events a year• Trained and managed a team of student workers that produced live streams, collected statistics, took pictures, and covered a variety of other game day tasks• Managed the visual identity and logo usage for the entire Athletics department • Help lead and carry out special department events including the Athletics Day of Giving, FAN Golf Outing, and Hall of Honor Ceremony

Grantham, Pennsylvania

• Envisioned and carried out the day-to-day marketing and communications strategies for Messiah’s 22 intercollegiate athletic teams, while establishing long-term vision to the office and department• Continued the growth of department’s social media platforms with new content, consistent graphics, and frequent video highlights• Oversaw the scheduling and management of two graduate assistants, a part-time assistant, multiple interns, and 15-20 student workers that covered around 500 athletic events a year • Trained and managed a team of student workers that produced live streams, collected statistics, took pictures, and covered a variety of other game day tasks• Managed the visual identity and logo usage for the entire Athletics department • Led the redesign of GoMessiah.com of the Winter of 2018-2019• Member of the Athletics Leaderships Team that created “Soar Together,” a Five-Year Strategic Plan for the Athletics department• 2019-20 Winner of the Messiah College Pride-in-Performance Award

Claremont, Ca

• Created and executed the marketing and communication strategies for 21 intercollegiate athletic teams that competed in over 500 events (200+ home events) in 2017-18• Managed the office without an assistant or professional help for four months during the fall/winter crossover season• Energized the department’s social media accounts with new content and a fresh look and feel to graphics and video elements• Created "After the Whistle," a series that dives into the stories of our student-athletes and coaches in the first-person while giving an inside look to our department• Trained and managed a team of student workers that produced live streams, collected statistics, took pictures, and covered a variety of other tasks on game days• Created game day programs and assisted on special promotional events to enhance the fan experience at events• Refreshed the look of our website and generated consistent content for CMSathletics.org• Planed the logistics of hosting the NCAA Division III Tennis National Championships• Member of the Athletics Leadership Team that tackled a wide variety of department tasks

Langhorne, Pennsylvania

• Generated and implemented the marketing, promotion, and coverage strategies for Cairn’s 12 intercollegiate athletic teams• Reframed the way the Athletics Department, and University, viewed the purpose of Sports Information and gave a long-term vision to the office• Revised and implemented a new visual identity for the Athletics Department• Wrote, produced, and managed a new look Athletics Banquet with an awards show format and multimedia elements • Refreshed Cairn’s athletics website, CairnHighlanders.com, and social media sites (Twitter, Facebook, Instagram, and YouTube) while generating consistent content• Expanded Cairn Athletics’ footprint in new media with the birth, and growth, of Instagram and YouTube accounts while doubling the amount of live streamed events • Produced highlight and program videos to help market teams to recruits and fans• Managed a team of student workers that produced live streams, collected stats, took pictures, and executed a variety of other tasks on game days• Worked with coaches to develop team-specific brochures to use as recruiting tools• Involved in NCAA compliance conversations and decisions

Grantham, Pennsylvania

• Involved in the marketing, promotion, and coverage of all 22 intercollegiate athletic teams at Messiah College• Generated and managed content on Messiah College’s Athletics website (GoMessiah.com) as well as social media sites (Twitter, Facebook, Instagram, and YouTube)• Produced on-line streams of athletic contests at GoMessiah.tv using Tricaster, LiveText, and Stretch Internet software and hardware• Created game day programs for fans that include stats, rosters, schedules, and interesting facts• Generated and kept stats using Stat Crew for live events and archival purposes• Captured game day action through on-field photography and video• Produced video highlights from game action• Provided audio commentary to live video streams for a variety of sports including: basketball, lacrosse, wrestling, field hockey, swimming, and baseball• Managed over 50 years of archives for Messiah athletics• Wrote game recaps and award articles that appear on GoMessiah.com• Worked closely with work study students, interns, and other graduate assistants to provide leadership and guidance on a number of tasks related to Messiah College Athletics

Arlington, Virginia

• Engaged with senior-level executives to proactively schedule and confirm sales meetings through cold-calling and lead generation campaigns• Coordinated internal staff to ensure the right individuals were present to support the Sales Executive in their meetings• Partnered with Sales Executives to create customized plans for assigned territories to support sales cycle success• Recruited key client executives and staff to member events and initiatives such as teleconferences, roundtable discussions, etc.• Gathered business intelligence on companies, leads and qualified prospects• Provided assistance and support to Sales Executives and Account Managers

Master Of Higher Education, College Athletic Management

Activities and Societies: Athletic Communication - Graduate Assistant

Bachelor Of Science, Major: Marketing | Minors: Sport Management And Accounting

Activities and Societies: Residence Life, Eyas (Student Alumni Council), Student Philanthropy Council, Sports Broadcasting, Upperclassman.