Ferdinand David Email & Phone Number

New York, Ny, Us

San Francisco, Ca, Us

Westwood, Massachusetts, Us

New York, Ny, Us

Product lead for privacy, identity, and marketplace quality.Led the final migration off TCF v1 GDPR strings to TCF v2 to bring MediaMath to GDPR best practice. Completed release of CCPA opt out mechanisms. Developed POVs related to future identity possibilities and privacy changes. Led the ongoing compliance preparation for upcoming state privacy laws. Launched the initial version of MediaMath’s household graph, which increased CTV addressability by 15%. Optimized the integration with a cross-device partner, which increased the MediaMath cross-device graph size by over 40%.

Jacksonville, Fl, Us

Led overall roadmap development for D&B Audience Targeting.Directed international rollout of D&B’s audience segments, including buildout of segment creation capabilities, privacy reviews, and business agreement reviews. Orchestrated distribution capabilities for 30 standard intent segments within D&B’s internal DMP. Built the ability to automatically refresh segments with our data onboarding partners. Collaborated with our legal staff to ensure GDPR and CCPA compliance.

New York, Ny, Us

Oversaw product management of audience targeting, identity solutions, and the data warehouse at Kargo. Audience Targeting: Rolled out new audience targeting products and segments based on a new DMP implementation. Managed the rollout of a new targeting capability within Kargo’s SSP that combined audience segment targeting, contextual targeting, or site list targeting within the same Deal ID. Developed roadmap of 1st party audience target strategy. Collaborated with product marketing to outline sales and operational processes for audience targeting products. Produced competitive analysis of other sell side audience targeting methodologies. Conducted privacy policy reviews with Kargo’s legal counsel. Worked with our contextualizer platform to optimize brand safety channels. Analyzed logs to QA DMP segment and contextualizer channel populations. Researched audience targeting capabilities of competitors. Identity Solutions: Performed strategic analysis of different identity solutions in mobile, including mobile web identifiers and Device ID. Managed a custom integration with an onboarding partner and 3rd party marketplace. Provided product planning guidance.Data Warehouse: Prioritized data warehouse initiatives to align with Kargo's overall business priorities. Advised on Kargo's business intelligence initiative. Analyzed and queried data sets as needed. Supervised 2 Product Managers.

Helsinki, Southern Finland, Fi

Developed the data strategy for Kiosked, assessing contextual and behavioral features that could be utilized either for targeting or campaign optimization. Worked with Kiosked's technology vendor to outline and document the requirements for the Kiosked Publisher Trading Platform, which included analytics functionalities, features necessary to execute PMP deals, and audience forecasting needs. Worked with the data team to clean the data structure and scope BI tool requirements. Analyzed the performance of demand partners within the Kiosked SSP platform.

Was responsible for quantitative modeling, data strategy, and planning. Worked with the executive team on business strategy. Led the company's DMP efforts. Helped to build and revise the DMP taxonomy. Devised ways to implement and utilize user declared data, contextual data, and lookalike data. Ran regression models to discover campaign insights. Constructed financial models to evaluate business initiatives in video, lead generation, 3rd party/programmatic, and mobile. Oversaw the development of a publisher reporting system that integrated accurate revenue reporting from over 15 RTB demand partners. Supervised a Data Solutions Manager.

New York, Ny, Us

Created solutions to increase or maintain advertising spending and market share. Constructed print and digital spend incentive programs. Analyzed the P&L of financial incentives as well as advertiser share and historical spend. Worked with legal to draft agreement letters. Reported on company-wide digital revenue. Improved efficiency of monthly digital reporting by 33%. Aided in the implementation of advertiser agreements. Monitored advertiser agreement compliance.Worked on strategic initiatives to improve profitability and performance.Also priced out special units across titles and incorporate magazine specific production issues into the pricing.

Managed the circulation marketing P&Ls of 23 magazines totaling $33M in annual subscriber revenue: prepared monthly and quarterly reports to explain variances to budget and prior year.

Researched the interactive television initiatives of prospective companies and their competitors; utilized the research to craft business development pitches

New York, Ny, Us

Looked for ways to improve and optimize the performance of institutional portfolios worth over $2 billion.

Mba, Finance And Media

Bs, Finance And Economics