Danielle Ferguson Email and Phone Number
My background blends diverse experience as a creative leader and strategist for luxury and consumer brands. Merging my expertise in branding, visual merchandising, and interior design, I lead multidisciplinary teams in creating compelling environments for high-end retail, wholesale, tradeshows, offices, and showrooms. Providing exceptional design solutions and client support has been a consistent thread throughout my career, along with delivering world-class creative work for global brands. I bring an innovative and thoughtful approach to creating cohesively branded experiences that reflect the client’s own vision and aesthetic.SPECIALTIES: Creative Leadership • 360 Branding Strategy • Interior Design & Decorating • Visual Merchandising • Customer Experience Design • Brand Experience & Guidelines • Retail & Window Displays • Showroom Design • Brand Innovation • Talent Acquisition & Development • Strategic Planning • Change Management • Team Management • Delegation & Decision-Making
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Co-Founder, Creative Advisor And Brand StrategistStudio Dada DesignNew York, Ny, Us
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Co-Founder & Vice PresidentStudio Dada 2017 - PresentNew York, Ny
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Senior Director, Creative ServicesCentury 21 Department Stores 2015 - 2016New York, NyEstablished and led the Creative Services department in modernizing the longstanding retail brand. Led a team of designers, art directors, photographers, videographers, and project managers in creating and executing corporate branding and marketing assets. Created brand guidelines to ensure cohesion across all campaigns, sales decks, commercials, video, print, in-store graphics, and catalogs. Streamlined companywide visual and creative standards for colors, fonts, logos, marketing, and social media. Improved workflow across the Creative team by defining processes for handling departmental requests, launching the first omni-calendar, and building a centralized asset management system for brand campaigns. -
Head Of Visual Merchandising - Retail, Showrooms, TradeshowsDiesel 2013 - 2014New York, NyDeveloped and led an award-winning team of 60+ visual merchandisers in creating a cohesive brand experience across 50+ retail outlets, tradeshows, and showrooms in NY and LA. Designed window and in-store concepts across the Diesel brand portfolio (Diesel, Diesel Black Gold, Outlets, Kids, 55 DSL).Shaped visual merchandising strategy and window directives for US retail and wholesale doors, adopted as a global benchmark for all retail environments. Ensured global vision and creative direction were communicated across teams. Worked with licensees and department store sales teams on visual direction for retail assets, installations, displays, and product placements. Influenced showroom design with broader brand vision in mind. -
Head Of Visual Merchandising – Retail, Department Stores, Specialty, Tradeshows, ShowroomsDiesel 2010 - 2013New York, NyPiloted a company-first initiative to merge wholesale and retail divisions through a more holistic, 360 approach to visual merchandising, creative, and branding. Defined visual direction and merchandising strategy for 47 retail stores, New York and LA showrooms, multiple tradeshows, and 1000+ wholesale accounts, leading a team of 12 and a multimillion-dollar budget. Contributed to 9-figure annual revenue by optimizing store layouts to attract customers while ensuring environments reflected the brand’s premium aesthetic.
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Director Of Visual Merchandising - RetailDiesel 2005 - 2010New York, NyLed a team of visual merchandising managers in shaping the look and feel for 47 doors in the US (Diesel, Diesel Black Gold, Outlets, Kids, 55 DSL), overseeing a million-dollar budget. Guided opening and visual appearance of 26 new locations during tenure.
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Regional Visual Merchandising ManagerJ.Crew 2003 - 2005New York, NyLed a team of visual merchandisers in streamlining the brand aesthetic across 40 Northeast retail stores. Developed corporate visual standards for all interior store elements, including product / fixture placement, styling, windows, mannequins, and props. Shaped the visual story for buyers, sales, and leadership. Worked with Marketing team to create a mock studio to experiment with placement of visual elements. Trained managers in adapting seasonal creative direction to fit individual retail environments. -
East Coast Visual ManagerBcbg Max Azria 2000 - 2003New York, NyEstablished and scaled the Visual Merchandising team to create a cohesive retail experience. Defined visual standards for 60 stores in the Eastern US, Canada, and Puerto. Evangelized the role of Visual Merchandising Manager across the organization to elevate appeal within upscale, design-forward environments. -
Northeast Visual ManagerBcbgmaxazriagroup 1999 - 2000New York, Ny
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Visual Manager – Flagship StoreBcbgmaxazriagroup 1995 - 1999New York, Ny
Danielle Ferguson Education Details
Frequently Asked Questions about Danielle Ferguson
What company does Danielle Ferguson work for?
Danielle Ferguson works for Studio Dada Design
What is Danielle Ferguson's role at the current company?
Danielle Ferguson's current role is Co-Founder, Creative Advisor and Brand Strategist.
What schools did Danielle Ferguson attend?
Danielle Ferguson attended Parsons School Of Design - The New School, Fashion Institute Of Technology.
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1unqork.com1 +163123XXXXX
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Danielle Ferguson
United States -
2morganstanley.com, udel.edu -
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Danielle Ferguson
Charlotte Metro3relionbattery.com, wellsfargo.com, gmail.com2 +1 866 XXXXXXXX
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