Fernanda Silva

Fernanda Silva Email and Phone Number

Diretoria Comercial BaaS @ Banco Arbi S/A
State of São Paulo, Brazil
Fernanda Silva's Location
São Paulo, São Paulo, Brazil, Brazil
Fernanda Silva's Contact Details

Fernanda Silva work email

Fernanda Silva personal email

About Fernanda Silva

Degree in Advertising and Marketing from UNIP and a post-graduate degree in Business Management from Mackenzie, over a 20 years career in the commercial and relationship area, develops B2C and B2B relationship channels through account management, relationship and customer experience, directly accounting for ~30MM in revenue/month.Manager with extensive knowledge in the development of large accounts, she works in conducting projects of great financial impact and business partnerships, and also analysis of results acting on quantitative and qualitative deviations.Currently Senior Corporate Account Manager at Mercado Livre, she leads projects for the development of large accounts, working on the strategy of performance and results management, applying to her daily routine analysis of results, market results, trade marketing actions, promotional campaigns and incentives.Great ability in the relationship with internal and external partners and with a focus on achieving results with quality and protagonism.

Fernanda Silva's Current Company Details
Banco Arbi S/A

Banco Arbi S/A

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Diretoria Comercial BaaS
State of São Paulo, Brazil
Fernanda Silva Work Experience Details
  • Banco Arbi S/A
    Diretoria Comercial Baas
    Banco Arbi S/A
    State Of São Paulo, Brazil
  • Cartão Elo
    Coordenadora De Desenvolvimento De Negócios
    Cartão Elo May 2022 - Present
    São Paulo E Região
    Atuando no desenvolvimento de negócios em carteira de Emissores de cartão Elo, buscando novos projetos e novas formas de rentabilizar as carteiras.- Gerenciamento do modelo de Binsponsorship para entrada de novos parceiros para emissão de cartões;- Implementações em novos meios de pagamento, exemplo: pré-pago, pós-pago, Pat, Pix e QR Code;- Venda de serviços e projetos,- Busca de novos Emissores e acompanhamento de suas certificações com a ELO.
  • Mercado Livre Brasil
    Senior Corporate Account Manager
    Mercado Livre Brasil Aug 2020 - Apr 2022
    Commercial leader of large accounts, responsible for the commercial management of each one of them, and also for projects involving the implementation of PIX & QR Code, working from the trade marketing planning, sales strategy, market analysis, to the monitoring of the results of these customers, acting on quantitative and qualitative deviations.Some responsibilities:- Analysis of accounts diagnosing opportunities;- Market vision: economic analysis and competitors;- Sales strategy definition;- Hiring/Leadership of new sales people, ensuring an effective Onboarding; - Creation of promotional campaigns and incentives;- Management of commercial/operational indicators, ensuring delivery of results;- Leadership of projects to reduce churn;
  • Talk English Schools
    Outdoor Experience | Study And Volunteer Work
    Talk English Schools Aug 2019 - Apr 2020
    United States
    Studying the English language at Talk English School and acting with volunteer work, such as collecting food for victims of Hurricane, in the Bahamas and with children in public schools.
  • Paketá Crédito
    Business Executive
    Paketá Crédito Feb 2019 - Jun 2019
    São Paulo E Região, Brasil
    Customer portfolio management in search of representatives for payroll loan sales.Some responsibilities:- Relationship with customers, negotiating goals and commissioning of products;- Portfolio maintenance with a focus on financial profitability;- Post-sales follow-up, ensuring that the entire project was delivered on time;- Partnerships with the HR of companies presenting the project as a benefit for employees;- Monitoring the performance of partners, acting on internal and external deviations;
  • Alelo Brasil
    Corporate Relationship
    Alelo Brasil Dec 2017 - Jan 2019
    Portfolio management with 41 Corporate Bradesco clients, moving ~ R $ 32MM / month in sales.Some responsibilities:- Meetings with customers in order to identify business opportunities;- Presentation of Alelo business solutions, negotiating values, always in line with the market;- Relationship focused on the Profitability and Loyalty of the customer portfolio;- Interface with internal areas of the company to ensure that the entire project defined with customers was fulfilled;
  • Sodexo
    Key Account Manager
    Sodexo Mar 2013 - Sep 2017
    Portfolio management with 180 clients moving ~ R $ 12MM / month in sales.Some responsibilities:- Meetings with customers in order to identify business opportunities;- Presentation of Sodexo business solutions, negotiating values, always in line with the market;- Prospecting, Monetization and Loyalty for the portfolio;- Interface with internal areas of the company to ensure that the entire project defined with customers was fulfilled;- Training of the sales force, developing the accredited network for sales, firings, negotiations, etc;
  • Grupo Sm
    Sales Coordinator
    Grupo Sm Feb 2012 - Mar 2013
    Management of 10 vendors responsible for the relationship with the resellers of SM books. Also responsible for managing the after-sales team, ensuring service to all suppliers / representatives of the company.Main clients: Saraiva and Livraria Cultura.
  • Claireconference
    Sales Leader
    Claireconference Jan 2010 - Feb 2012
    Management of medium and large client portfolio, generating relationships with potential companies through project presentations and growth opportunities.Clients: Editora Abril, Hypermarcas, Avon and O Boticário. In total, he managed ~ R $ 5MM / year of revenue.
  • Claireconference
    Account Manager
    Claireconference Feb 2009 - Jan 2010
  • Vivo (Telefônica Brasil)
    Sales Channel Manager
    Vivo (Telefônica Brasil) Nov 2001 - Dec 2008
    Manager of the Cross Selling sales channel, responsible for an operation of 5,000 salespeople and for ~ R $ 3MM in monthly revenue, working with sales of the mobile and fixed portfolio. This management was carried out with the support of a major player in the call center market: Atento Brasil.Some responsibilities:- Monitoring of performance vs goal, acting on quantitative and qualitative deviations;- Strategic meetings with the partner in order to identify opportunities, designing daily actions;- Development of incentive campaigns for the entire operation;- Management of all operational KPIs (of the partner and Vivo);- Interface with all Telefônica - Vivo in order to ensure that important projects were delivered on time;- Focus on the result;

Fernanda Silva Skills

Planejamento Empresarial Business Planning Microsoft Office Vendas Management Microsoft Excel Microsoft Powerpoint Atendimento Ao Cliente Microsoft Word Powerpoint Sistemas Operacionais Marketing

Fernanda Silva Education Details

Frequently Asked Questions about Fernanda Silva

What company does Fernanda Silva work for?

Fernanda Silva works for Banco Arbi S/a

What is Fernanda Silva's role at the current company?

Fernanda Silva's current role is Diretoria Comercial BaaS.

What is Fernanda Silva's email address?

Fernanda Silva's email address is fe****@****exo.com

What schools did Fernanda Silva attend?

Fernanda Silva attended Mackenzie University, Paulista University.

What skills is Fernanda Silva known for?

Fernanda Silva has skills like Planejamento Empresarial, Business Planning, Microsoft Office, Vendas, Management, Microsoft Excel, Microsoft Powerpoint, Atendimento Ao Cliente, Microsoft Word, Powerpoint, Sistemas Operacionais, Marketing.

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