Fernanda Abreu

Fernanda Abreu Email and Phone Number

Licensing | Collab I Product & Brand Management | Live Marketing I Consumer & Experience | Strategic Partnerships I Sales @ Endemol Shine Brasil
sao paulo, sao paulo, brazil
Fernanda Abreu's Location
São Paulo, São Paulo, Brazil, Brazil
Fernanda Abreu's Contact Details

Fernanda Abreu personal email

n/a
About Fernanda Abreu

20 years of experience on licensing projects with national and international brands;I worked with the brands: Marvel – all franchises, Patati Patatá, Dreamworks with Shrek, Smurfs, Snoopy, Garfield, Universal, Jolie, Bob Zoom, Os Pequerruchos, Sonic, Miffy, Pretorian, Adriane Galisteu, Iódice Segments: school, publishing, party, foods, toys, apparel, bed & bath, housewares, and shoes;Project analysis, prospecting, and execution; Works closely with the licensee to ensure licensing success and revenue increase;Analysis of product development, launch, and performance;Presence in national and international fairs of the segment; Analysis of product line with an initial project and product/brand compatibility assessment;Proposes consumer and point of sale actions. 2008 Marvel’s Best Agency Prize - ITC Licensing. Achieved the best result globally.2010 Best License Prize for the Stationary Segment – Jolie – Kasmanas Licensing. 2011 Best Preschool License Prize – Patati Patatá – Kasmanas Licencing. Licensing start up from 0 contracts to 42 contracts. National preschool brand, very well known in the market.

Fernanda Abreu's Current Company Details
Endemol Shine Brasil

Endemol Shine Brasil

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Licensing | Collab I Product & Brand Management | Live Marketing I Consumer & Experience | Strategic Partnerships I Sales
sao paulo, sao paulo, brazil
Website:
endemolshine.com.br
Employees:
161
Fernanda Abreu Work Experience Details
  • Endemol Shine Brasil
    Vp Of Licensing
    Endemol Shine Brasil Jan 2024 - Present
    São Paulo, Brasil
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  • Endemol Shine Brasil
    Head Of Licensing Brasil And Latam
    Endemol Shine Brasil 2019 - Present
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  • Endemol Shine Brasil
    Head Of Licensing
    Endemol Shine Brasil Jun 2015 - Jun 2024
    São Paulo Area, Brazil
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  • Ibwt - In Brands We Trust
    Licensing Manager
    Ibwt - In Brands We Trust Mar 2014 - Jun 2015
    São Paulo Area, Brazil
    Implantar divisão de licenciamento no Grupo.Lançamento do aplicativo Subway Surfers para o licenciamento no Brasil.
  • Kasmanas
    Gerente Sênior De Licenciamento
    Kasmanas May 2010 - Mar 2014
    São Paulo Area, Brazil
    Gerenciamento de contas. Desenvolvimento de estratégias e projetos de licenciamento de marcas. Experiência em marcas infantis, celebridades, coorporativas e 3º setor.
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  • Itc Licensing
    Consultora
    Itc Licensing Feb 2004 - May 2010
    São Paulo Area, Brazil
    Consultora de negócios de licenciamento.

Fernanda Abreu Skills

Licensing Brand Development Strategic Planning Marketing Strategy Consumer Products Brand Management Strategy Sales Management Business Strategy Market Planning Strategic Partnerships Market Analysis Marketing Management Marketing Digital Marketing Licenciamento Bens De Consumo Desenvolvimento De Marcas Planejamento De Mercado Marketing Digital

Fernanda Abreu Education Details

Frequently Asked Questions about Fernanda Abreu

What company does Fernanda Abreu work for?

Fernanda Abreu works for Endemol Shine Brasil

What is Fernanda Abreu's role at the current company?

Fernanda Abreu's current role is Licensing | Collab I Product & Brand Management | Live Marketing I Consumer & Experience | Strategic Partnerships I Sales.

What is Fernanda Abreu's email address?

Fernanda Abreu's email address is fe****@****.com.br

What schools did Fernanda Abreu attend?

Fernanda Abreu attended Magno, Unip, Unisa, Universidade Anhembi Morumbi.

What are some of Fernanda Abreu's interests?

Fernanda Abreu has interest in Animal Welfare, Children.

What skills is Fernanda Abreu known for?

Fernanda Abreu has skills like Licensing, Brand Development, Strategic Planning, Marketing Strategy, Consumer Products, Brand Management, Strategy, Sales Management, Business Strategy, Market Planning, Strategic Partnerships, Market Analysis.

Who are Fernanda Abreu's colleagues?

Fernanda Abreu's colleagues are Dani Vidal, Priscilla Marinho, Ana Paula Nunes, Igor Hoc, Cláudia Custódio, Paulo Leonardo, Erica Ferreira Pavesi.

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