Fernanda Marques Email & Phone Number

State Of São Paulo, Brazil

Brasil

Dedicated Regional Trade Marketing Specialist serving the exclusive needs of dealerships in the São Paulo region, focused on driving sell-out through incentive campaigns and achieving corporate targets within just 1 month of joining the company.Key Responsibilities:- Campaign Management: Develop and implement incentive campaigns to maximize sell-out at regional dealerships.- Team Training: Conduct technical training for sales teams, including CRM usage and customer service techniques, ensuring excellence in service delivery.- Digital Marketing: Manage digital marketing and cooperative media, including approval of advertising materials for online and offline media, and coordination of radio/TV inserts and digital platforms like META and Google.- Sales Monitoring: Prepare daily sales tracking reports, utilizing CRM and other performance indicators to provide insights to multinational leadership.- Multinational Collaboration: Maintain constant communication and alignment with multinational leadership to ensure regional strategies are in line with global objectives.- Event Organization: Organize and participate in events to promote sales.

São Paulo, Brasil

● Managed marketing operations for three branches in the United States and sales channels in LATAM and Europe. ● Operational efficiency, saving more than 5% in 3 months with logistics and campaigns strategies. ● Event Sema Show, the world's largest car event, achieving a lead with a revenue of U$67.000 on the show.

São Paulo, Brasil

● Managed global packaging initiatives across 30+ countries.● Led the Pack 2.0 innovation project with a 27% less plastic and enhanced product transportation by 10% to 40%.● Managed over 15 global innovation products projects, overseeing initiatives in LATAM, North America, and Europe.

São Paulo, Brasil

● Directed the marketing department, coordinating 2 communication agencies as well as freelancers design and a copywriting person, generating 10% more qualified leads and attracting talents.● Activated the brand at the largest E-commerce event in Latin America, hosted by Mercado Libre in 21, generating 01 lead on the event that converted into a signed contract.

São Paulo, Brasil

● Promoted new products with the sales team, helping to achieve 35% sales implement over the year, using 360º marketing channel communication.● Coordinated incentive campaigns for internal and external sales representatives, analyzing and summarizing data for the recognition of top-performing sales team.

Gaspar

● Supervised data-driven trade marketing strategies, increasing regional revenue by 6% through the enhancement of average ticket size.● Executed brand activation at IBA 2018 in Munich, the world's largest baking fair, focusing on networking with suppliers and staying updated on industry trends.

São Paulo

Deliver the Junior enterprise message to the biggest stakeholders, our main sponsors such as Globo, Ambeve, Nestlé and more than 5.000 students all around Brazil.

Florianópolis E Região, Brasil

Expertise in comprehensive company communication strategies, encompassing visual identity manuals, apparel design, recruitment processes, social media, website, blog, and development of communication templates.Key Achievements: Achieved a 100% increase in the conversion rate for meetings and projects sold through active prospecting. Played a pivotal role in securing SHA-SHOTS ARTESANAIS as the largest client, resulting in the most significant project sale of 2017. Conducted training sessions for the entire company on ADOBE ILLUSTRATOR software.

Florianópolis E Região, Brasil

PRODUCTION CONTROL Project - Implemented production control tools to enhance internal communication between production coordinators and their teams, resulting in a approximately 10% reduction in pre-preparation time.

Florianópolis E Região, Brasil

Engaged in crafting press releases to expand the network of the Junior Enterprise Movement in Santa Catarina, establishing direct contact with key media figures and outlets.Key Achievements: Successfully executed the FEJESC ON THE ROAD 2017 event promotion within a record one-week timeframe, garnering success across 24 news channels, including radio, TV, newspapers, and digital media. Secured a feature on TV BRUSQUE through detailed communication and persuasion efforts. Aired on CIDADE FM ITAJAÍ via meticulous outreach and persistent pursuit of objectives.

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