Fernanda Marques ๐ณ๏ธโ๐ Email and Phone Number
As a Content Strategist and Producer, my expertise in collaborating with brands across various sectors, from food to technology and payment solutions, has equipped me with a comprehensive view of digital marketing and branding demands. This experience enables me not only to keep up with but also to anticipate and respond to market trends, providing innovative solutions.My skills are further enhanced by an international certificate in influence marketing, which bolsters my ability to manage and execute strategies that maximize digital influence across various platforms. Additionally, I manage and produce content for a Facebook meme page with over 651,000 followers, demonstrating my proficiency in engaging and growing social media audiences.With an academic background in Fashion and a degree in Marketing, my approach is multifaceted, integrating creative and strategic insights to develop and strengthen brand identity, promote consumer engagement, and boost client success.
Mini Katana Llc
View- Website:
- minikatana.com
- Employees:
- 21
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Influencer Marketing CoordinatorMini Katana LlcParis, Fr -
Influencer Marketing CoordinatorXeque Mate Bebidas Aug 2024 - PresentBelo Horizonte, Minas Gerais, Brazil -
Influencer Marketing CoordinatorMini Katana Llc Aug 2024 - PresentLos Angeles, Califรณrnia, Estados UnidosAs the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.-โฆ Show more As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.- Coordinate product shipments and ensure timely delivery for influencer collaborations.- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.- Maintain and nurture relationships with influencers, ensuring ongoing engagement and collaboration.- Collaborate with the marketing team to align influencer campaigns with overall marketing strategies.- Create and manage a database of influencers and track collaboration history.- Stay up-to-date with industry trends, competitor activities, and emerging social media platforms. Show less -
Influencer Marketing CoordinatorKanpai Foods Aug 2024 - PresentLos Angeles, California, United StatesAs the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.-โฆ Show more As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.- Coordinate product shipments and ensure timely delivery for influencer collaborations.- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.- Maintain and nurture relationships with influencers, ensuring ongoing engagement and collaboration.- Collaborate with the marketing team to align influencer campaigns with overall marketing strategies.- Create and manage a database of influencers and track collaboration history.- Stay up-to-date with industry trends, competitor activities, and emerging social media platforms. Show less -
Senior Label Relations ManagerMe Nota! Oct 2023 - Jul 2024Brasil- Management of partnerships with record labels for music promotions;- Development of content strategies for music releases;- Coordination of marketing activations to maximize promotional efforts;- Leadership in international marketing campaigns to expand the global reach of artists;- Management of promotional services to support social media platforms;- Implementation of innovative marketing strategies adapted to the digital environment;- Execution of influencerโฆ Show more - Management of partnerships with record labels for music promotions;- Development of content strategies for music releases;- Coordination of marketing activations to maximize promotional efforts;- Leadership in international marketing campaigns to expand the global reach of artists;- Management of promotional services to support social media platforms;- Implementation of innovative marketing strategies adapted to the digital environment;- Execution of influencer marketing to increase the visibility of releases;- Creation and development of influencer marketing campaigns;- Management of influencer marketing initiatives aligned with strategic objectives;- Formulation and measurement of branding strategies to refine future campaigns. Show less -
Campaign & Account Manager99Influence Nov 2022 - Dec 2023Brazil- Management of influencer campaigns, including tactical planning, coordination, data analysis, and insight generation.- Presentation and validation of content strategies with clients, ensuring alignment with their goals.- Development of tactics for managing digital crises and research to understand the social media audience.- Production of support materials for influencers, focused on maximizing the effectiveness of the content strategy;- Elaboration of detailed commercialโฆ Show more - Management of influencer campaigns, including tactical planning, coordination, data analysis, and insight generation.- Presentation and validation of content strategies with clients, ensuring alignment with their goals.- Development of tactics for managing digital crises and research to understand the social media audience.- Production of support materials for influencers, focused on maximizing the effectiveness of the content strategy;- Elaboration of detailed commercial proposals and defense of projects before clients, ensuring clarity and alignment of expectations;- Clients served include Banco do Brasil, CPFL Energia, Ziel Natural Cosmetics, Bioutรฉ, Provoke Skin, Dalsan Cosmรฉticos, Yvy Brasil, Supermercados Dia, Herbarium, and the Secretary of State for Tourism of Alagoas. Show less -
Ambassadors & Influencers ManagerFvg Cirurgia Plรกstica Dec 2021 - Sep 2022Belo Horizonte, Minas Gerais, Brasil- Management of the influencer marketing program and referral channel;- Development of processes for managing influencers;- Research and selection of new influencers aligned with the brand;- Creation and monitoring of briefings and influencer campaigns;- Preparation and control of schedules and performance reports;- Data analysis to identify opportunities and understand the audience;- Production of support materials and content strategies;- Evaluation of results toโฆ Show more - Management of the influencer marketing program and referral channel;- Development of processes for managing influencers;- Research and selection of new influencers aligned with the brand;- Creation and monitoring of briefings and influencer campaigns;- Preparation and control of schedules and performance reports;- Data analysis to identify opportunities and understand the audience;- Production of support materials and content strategies;- Evaluation of results to measure the impact of influence campaigns. Show less -
Business StrategistAutรดnomo Nov 2020 - Jun 2022Brasil- Conducting independent consulting in branding, community management, and influencer marketing.- Performing business diagnostics, developing marketing strategies, and organizing product and service portfolios.- Leading market research and analysis on competition, trends, and target audiences.
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Strategist2Da Estratรฉgia & Design May 2019 - Dec 2020Belo Horizonte, Minas Gerais, Brasil- Participation in branding projects, from the initial brand positioning to the final customer experience;- Conducting primary and secondary research to understand market context and consumer needs;- Detailed analysis of competitors and the market to support strategic decisions;- Development of a comprehensive business diagnosis, identification of personas, and definition of the target audience;- Formulation of new market strategies and delivery of tactical plans aligned withโฆ Show more - Participation in branding projects, from the initial brand positioning to the final customer experience;- Conducting primary and secondary research to understand market context and consumer needs;- Detailed analysis of competitors and the market to support strategic decisions;- Development of a comprehensive business diagnosis, identification of personas, and definition of the target audience;- Formulation of new market strategies and delivery of tactical plans aligned with the brand's objectives. Show less
Fernanda Marques ๐ณ๏ธโ๐ Skills
Fernanda Marques ๐ณ๏ธโ๐ Education Details
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Fashion
Frequently Asked Questions about Fernanda Marques ๐ณ๏ธโ๐
What company does Fernanda Marques ๐ณ๏ธโ๐ work for?
Fernanda Marques ๐ณ๏ธโ๐ works for Mini Katana Llc
What is Fernanda Marques ๐ณ๏ธโ๐'s role at the current company?
Fernanda Marques ๐ณ๏ธโ๐'s current role is Influencer Marketing Coordinator.
What schools did Fernanda Marques ๐ณ๏ธโ๐ attend?
Fernanda Marques ๐ณ๏ธโ๐ attended Estรกcio, Centro Universitรกrio Una.
What skills is Fernanda Marques ๐ณ๏ธโ๐ known for?
Fernanda Marques ๐ณ๏ธโ๐ has skills like Influenciadores, Espanhol, Pesquisa, Estilismo De Moda, Microsoft Office, Microsoft Word, Marketing De Influenciadores, Campanhas, Consultoria De Branding, Marketing Inbound, Marketing De Produtos, Microsoft Powerpoint.
Not the Fernanda Marques ๐ณ๏ธโ๐ you were looking for?
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Fernanda Marques
Sรฃo Paulo, Sp -
Fernanda Marques
Curitiba, Pr -
Fernanda Marques
Marketing | Trade Marketing | Events | Branding E Rebranding | Digital | Project Management | Sales | Entertainment And Consumer GoodsSรฃo Paulo, Sp -
Fernanda Marques
Business Partner L Headhunter L Tech Recruiter L Talent Acquisition L Jobhunter L Especialista Em Recolocaรงรฃo Profissinal L Coach E PnlCuritiba, Pr
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