Fernanda Marques 🏳️‍🌈 Email & Phone Number

Paris, Fr

Belo Horizonte, Minas Gerais, Brazil

Los Angeles, Califórnia, Estados Unidos

As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.-… Show more As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.- Coordinate product shipments and ensure timely delivery for influencer collaborations.- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.- Maintain and nurture relationships with influencers, ensuring ongoing engagement and collaboration.- Collaborate with the marketing team to align influencer campaigns with overall marketing strategies.- Create and manage a database of influencers and track collaboration history.- Stay up-to-date with industry trends, competitor activities, and emerging social media platforms. Show less

Los Angeles, California, United States

As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.-… Show more As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.- Coordinate product shipments and ensure timely delivery for influencer collaborations.- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.- Maintain and nurture relationships with influencers, ensuring ongoing engagement and collaboration.- Collaborate with the marketing team to align influencer campaigns with overall marketing strategies.- Create and manage a database of influencers and track collaboration history.- Stay up-to-date with industry trends, competitor activities, and emerging social media platforms. Show less

Brasil

- Management of partnerships with record labels for music promotions;- Development of content strategies for music releases;- Coordination of marketing activations to maximize promotional efforts;- Leadership in international marketing campaigns to expand the global reach of artists;- Management of promotional services to support social media platforms;- Implementation of innovative marketing strategies adapted to the digital environment;- Execution of influencer… Show more - Management of partnerships with record labels for music promotions;- Development of content strategies for music releases;- Coordination of marketing activations to maximize promotional efforts;- Leadership in international marketing campaigns to expand the global reach of artists;- Management of promotional services to support social media platforms;- Implementation of innovative marketing strategies adapted to the digital environment;- Execution of influencer marketing to increase the visibility of releases;- Creation and development of influencer marketing campaigns;- Management of influencer marketing initiatives aligned with strategic objectives;- Formulation and measurement of branding strategies to refine future campaigns. Show less

Brazil

- Management of influencer campaigns, including tactical planning, coordination, data analysis, and insight generation.- Presentation and validation of content strategies with clients, ensuring alignment with their goals.- Development of tactics for managing digital crises and research to understand the social media audience.- Production of support materials for influencers, focused on maximizing the effectiveness of the content strategy;- Elaboration of detailed commercial… Show more - Management of influencer campaigns, including tactical planning, coordination, data analysis, and insight generation.- Presentation and validation of content strategies with clients, ensuring alignment with their goals.- Development of tactics for managing digital crises and research to understand the social media audience.- Production of support materials for influencers, focused on maximizing the effectiveness of the content strategy;- Elaboration of detailed commercial proposals and defense of projects before clients, ensuring clarity and alignment of expectations;- Clients served include Banco do Brasil, CPFL Energia, Ziel Natural Cosmetics, Biouté, Provoke Skin, Dalsan Cosméticos, Yvy Brasil, Supermercados Dia, Herbarium, and the Secretary of State for Tourism of Alagoas. Show less

Belo Horizonte, Minas Gerais, Brasil

- Management of the influencer marketing program and referral channel;- Development of processes for managing influencers;- Research and selection of new influencers aligned with the brand;- Creation and monitoring of briefings and influencer campaigns;- Preparation and control of schedules and performance reports;- Data analysis to identify opportunities and understand the audience;- Production of support materials and content strategies;- Evaluation of results to… Show more - Management of the influencer marketing program and referral channel;- Development of processes for managing influencers;- Research and selection of new influencers aligned with the brand;- Creation and monitoring of briefings and influencer campaigns;- Preparation and control of schedules and performance reports;- Data analysis to identify opportunities and understand the audience;- Production of support materials and content strategies;- Evaluation of results to measure the impact of influence campaigns. Show less

Brasil

- Conducting independent consulting in branding, community management, and influencer marketing.- Performing business diagnostics, developing marketing strategies, and organizing product and service portfolios.- Leading market research and analysis on competition, trends, and target audiences.

Belo Horizonte, Minas Gerais, Brasil

- Participation in branding projects, from the initial brand positioning to the final customer experience;- Conducting primary and secondary research to understand market context and consumer needs;- Detailed analysis of competitors and the market to support strategic decisions;- Development of a comprehensive business diagnosis, identification of personas, and definition of the target audience;- Formulation of new market strategies and delivery of tactical plans aligned with… Show more - Participation in branding projects, from the initial brand positioning to the final customer experience;- Conducting primary and secondary research to understand market context and consumer needs;- Detailed analysis of competitors and the market to support strategic decisions;- Development of a comprehensive business diagnosis, identification of personas, and definition of the target audience;- Formulation of new market strategies and delivery of tactical plans aligned with the brand's objectives. Show less

Technologist, Marketing

Bachelor'S Degree, Fashion