Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ Email and Phone Number

Influencer Marketing Coordinator @ Mini Katana LLC
Paris, FR
Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ's Location
Belo Horizonte, Minas Gerais, Brazil, Brazil
About Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ

As a Content Strategist and Producer, my expertise in collaborating with brands across various sectors, from food to technology and payment solutions, has equipped me with a comprehensive view of digital marketing and branding demands. This experience enables me not only to keep up with but also to anticipate and respond to market trends, providing innovative solutions.My skills are further enhanced by an international certificate in influence marketing, which bolsters my ability to manage and execute strategies that maximize digital influence across various platforms. Additionally, I manage and produce content for a Facebook meme page with over 651,000 followers, demonstrating my proficiency in engaging and growing social media audiences.With an academic background in Fashion and a degree in Marketing, my approach is multifaceted, integrating creative and strategic insights to develop and strengthen brand identity, promote consumer engagement, and boost client success.

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ's Current Company Details
Mini Katana LLC

Mini Katana Llc

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Influencer Marketing Coordinator
Paris, FR
Website:
minikatana.com
Employees:
21
Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ Work Experience Details
  • Mini Katana Llc
    Influencer Marketing Coordinator
    Mini Katana Llc
    Paris, Fr
  • Xeque Mate Bebidas
    Influencer Marketing Coordinator
    Xeque Mate Bebidas Aug 2024 - Present
    Belo Horizonte, Minas Gerais, Brazil
  • Mini Katana Llc
    Influencer Marketing Coordinator
    Mini Katana Llc Aug 2024 - Present
    Los Angeles, Califรณrnia, Estados Unidos
    As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.-โ€ฆ Show more As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.- Coordinate product shipments and ensure timely delivery for influencer collaborations.- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.- Maintain and nurture relationships with influencers, ensuring ongoing engagement and collaboration.- Collaborate with the marketing team to align influencer campaigns with overall marketing strategies.- Create and manage a database of influencers and track collaboration history.- Stay up-to-date with industry trends, competitor activities, and emerging social media platforms. Show less
  • Kanpai Foods
    Influencer Marketing Coordinator
    Kanpai Foods Aug 2024 - Present
    Los Angeles, California, United States
    As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.-โ€ฆ Show more As the Influencer Marketing Coordinator, I manage and develop influencer marketing campaigns, identify and engage influencers, and maintain relationships with content creators and brand ambassadors to amplify our brand presence and drive sales.Responsibilities:- Identify and engage with influencers and content creators for partnership opportunities.- Develop and manage influencer marketing strategies and campaigns.- Negotiate contracts and agreements with influencers.- Coordinate product shipments and ensure timely delivery for influencer collaborations.- Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.- Maintain and nurture relationships with influencers, ensuring ongoing engagement and collaboration.- Collaborate with the marketing team to align influencer campaigns with overall marketing strategies.- Create and manage a database of influencers and track collaboration history.- Stay up-to-date with industry trends, competitor activities, and emerging social media platforms. Show less
  • Me Nota!
    Senior Label Relations Manager
    Me Nota! Oct 2023 - Jul 2024
    Brasil
    - Management of partnerships with record labels for music promotions;- Development of content strategies for music releases;- Coordination of marketing activations to maximize promotional efforts;- Leadership in international marketing campaigns to expand the global reach of artists;- Management of promotional services to support social media platforms;- Implementation of innovative marketing strategies adapted to the digital environment;- Execution of influencerโ€ฆ Show more - Management of partnerships with record labels for music promotions;- Development of content strategies for music releases;- Coordination of marketing activations to maximize promotional efforts;- Leadership in international marketing campaigns to expand the global reach of artists;- Management of promotional services to support social media platforms;- Implementation of innovative marketing strategies adapted to the digital environment;- Execution of influencer marketing to increase the visibility of releases;- Creation and development of influencer marketing campaigns;- Management of influencer marketing initiatives aligned with strategic objectives;- Formulation and measurement of branding strategies to refine future campaigns. Show less
  • 99Influence
    Campaign & Account Manager
    99Influence Nov 2022 - Dec 2023
    Brazil
    - Management of influencer campaigns, including tactical planning, coordination, data analysis, and insight generation.- Presentation and validation of content strategies with clients, ensuring alignment with their goals.- Development of tactics for managing digital crises and research to understand the social media audience.- Production of support materials for influencers, focused on maximizing the effectiveness of the content strategy;- Elaboration of detailed commercialโ€ฆ Show more - Management of influencer campaigns, including tactical planning, coordination, data analysis, and insight generation.- Presentation and validation of content strategies with clients, ensuring alignment with their goals.- Development of tactics for managing digital crises and research to understand the social media audience.- Production of support materials for influencers, focused on maximizing the effectiveness of the content strategy;- Elaboration of detailed commercial proposals and defense of projects before clients, ensuring clarity and alignment of expectations;- Clients served include Banco do Brasil, CPFL Energia, Ziel Natural Cosmetics, Bioutรฉ, Provoke Skin, Dalsan Cosmรฉticos, Yvy Brasil, Supermercados Dia, Herbarium, and the Secretary of State for Tourism of Alagoas. Show less
  • Fvg Cirurgia Plรกstica
    Ambassadors & Influencers Manager
    Fvg Cirurgia Plรกstica Dec 2021 - Sep 2022
    Belo Horizonte, Minas Gerais, Brasil
    - Management of the influencer marketing program and referral channel;- Development of processes for managing influencers;- Research and selection of new influencers aligned with the brand;- Creation and monitoring of briefings and influencer campaigns;- Preparation and control of schedules and performance reports;- Data analysis to identify opportunities and understand the audience;- Production of support materials and content strategies;- Evaluation of results toโ€ฆ Show more - Management of the influencer marketing program and referral channel;- Development of processes for managing influencers;- Research and selection of new influencers aligned with the brand;- Creation and monitoring of briefings and influencer campaigns;- Preparation and control of schedules and performance reports;- Data analysis to identify opportunities and understand the audience;- Production of support materials and content strategies;- Evaluation of results to measure the impact of influence campaigns. Show less
  • Autรดnomo
    Business Strategist
    Autรดnomo Nov 2020 - Jun 2022
    Brasil
    - Conducting independent consulting in branding, community management, and influencer marketing.- Performing business diagnostics, developing marketing strategies, and organizing product and service portfolios.- Leading market research and analysis on competition, trends, and target audiences.
  • 2Da Estratรฉgia & Design
    Strategist
    2Da Estratรฉgia & Design May 2019 - Dec 2020
    Belo Horizonte, Minas Gerais, Brasil
    - Participation in branding projects, from the initial brand positioning to the final customer experience;- Conducting primary and secondary research to understand market context and consumer needs;- Detailed analysis of competitors and the market to support strategic decisions;- Development of a comprehensive business diagnosis, identification of personas, and definition of the target audience;- Formulation of new market strategies and delivery of tactical plans aligned withโ€ฆ Show more - Participation in branding projects, from the initial brand positioning to the final customer experience;- Conducting primary and secondary research to understand market context and consumer needs;- Detailed analysis of competitors and the market to support strategic decisions;- Development of a comprehensive business diagnosis, identification of personas, and definition of the target audience;- Formulation of new market strategies and delivery of tactical plans aligned with the brand's objectives. Show less

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ Skills

Influenciadores Espanhol Pesquisa Estilismo De Moda Microsoft Office Microsoft Word Marketing De Influenciadores Campanhas Consultoria De Branding Marketing Inbound Marketing De Produtos Microsoft Powerpoint

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ Education Details

Frequently Asked Questions about Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ

What company does Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ work for?

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ works for Mini Katana Llc

What is Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ's role at the current company?

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ's current role is Influencer Marketing Coordinator.

What schools did Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ attend?

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ attended Estรกcio, Centro Universitรกrio Una.

What skills is Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ known for?

Fernanda Marques ๐Ÿณ๏ธโ€๐ŸŒˆ has skills like Influenciadores, Espanhol, Pesquisa, Estilismo De Moda, Microsoft Office, Microsoft Word, Marketing De Influenciadores, Campanhas, Consultoria De Branding, Marketing Inbound, Marketing De Produtos, Microsoft Powerpoint.

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