Fernando Fernandes Email & Phone Number

São Paulo, Brazil

Plan, manage and execute marketing activities in Latin America and Caribbean developing joint go-to-market plans with Global Partners, based on biz goals and trends.Focus on driving/accelerating pipeline, developing segment, demand generation and biz relationship enhancement.

São Paulo, Brazil

Development of marketing strategies, providing actionable insights to shape and reach OKR. Content creator for multi-level markets, introducing innovative and immersive experiences through teambuldings, gamification and campaigns. Project Manager and Problem-Solver accountabilities.

São Paulo Area, Brazil

Highlight:Leader of HP supplies expansion over Brazil´s point of sales, developing trade marketing initiatives for transformation on stores reinforcing HP Brand and the appropriated message for original HP products. Coordination of extended sales force team to implement POP materials, assuring availability and shelf space.Key Expertise:• Trade Marketing plan development;• Coordination of field team (8 regionals and 230 jobbers);• Interface with main retailers in… Show more Highlight:Leader of HP supplies expansion over Brazil´s point of sales, developing trade marketing initiatives for transformation on stores reinforcing HP Brand and the appropriated message for original HP products. Coordination of extended sales force team to implement POP materials, assuring availability and shelf space.Key Expertise:• Trade Marketing plan development;• Coordination of field team (8 regionals and 230 jobbers);• Interface with main retailers in Brazil;• POS visits to secure close interface with stores managers and costumers;• Budget management and cost controls;• Suppliers management;• Cross-products initiatives;• Supervision of financial control, expenses and accruals. Show less

São Paulo E Região, Brasil

Highlight:Leader of marketing initiatives for corporate, enterprise and public sector accounts in Brazil. Interface with HP sales group to map opportunities and support demand generation.Development of marketing plan driving demand, lead acceleration and reinforcing relationship with strategic companies. Coordination of suppliers to deliver execution and management of ROI.Key Expertise:• Marketing plan development;• Budget management and cost controls;•… Show more Highlight:Leader of marketing initiatives for corporate, enterprise and public sector accounts in Brazil. Interface with HP sales group to map opportunities and support demand generation.Development of marketing plan driving demand, lead acceleration and reinforcing relationship with strategic companies. Coordination of suppliers to deliver execution and management of ROI.Key Expertise:• Marketing plan development;• Budget management and cost controls;• Market research and competitive analysis;• Suppliers management;• Opportunities/leads supervision and metrics;• Lead co-marketing strategic initiatives with alliance partners (Microsoft, Intel and AMD);• Events planning and execution (Brazil and US);• Cross-areas leadership (sponsored events);• Supervision of financial control, expenses and accruals;• Interface with HP marketing peers ww (content leverage);• Internal communication (mkt plan and activities results);• Database qualification (sales customization). Show less

São Paulo E Região, Brasil

Highlight:Responsible for developing marketing plan to HP corporate and enterprise accounts including Public and Educational segments. Maintained constant and open dialogue with 28 sales managers to understand the needs and particulars of each customer, enhancing the relationship and driving demand generation to HP Commercial Printing and Computing portfolio in Brazil. Key Expertise:• Budget management and cost controls;• Market research and competitive analysis;• Lead… Show more Highlight:Responsible for developing marketing plan to HP corporate and enterprise accounts including Public and Educational segments. Maintained constant and open dialogue with 28 sales managers to understand the needs and particulars of each customer, enhancing the relationship and driving demand generation to HP Commercial Printing and Computing portfolio in Brazil. Key Expertise:• Budget management and cost controls;• Market research and competitive analysis;• Lead co-marketing strategies with alliance partners;• Events planning and execution (in Brazil and US);• Cross-areas leadership (sponsored events);• Interface with HP marketing peers ww (content leverage);• Internal communication (mkt plan and activities results);• Database qualification (sales customization). Show less

São Paulo E Região, Brasil

Highlight: Joined company as a co-marketing initiatives specialist, ensuring HP partners product position and brand guideline (AMD, Intel and Microsoft). Training leader and supervising HP marketing team responsibilities into co-marketing programs compliance.Coordination of simultaneous incentive campaigns with channels partners and distributorsKey Expertise:• Alliance programs coordination (guides and execution);• Customer (B2B) loyalt program;• Ads and campaigns… Show more Highlight: Joined company as a co-marketing initiatives specialist, ensuring HP partners product position and brand guideline (AMD, Intel and Microsoft). Training leader and supervising HP marketing team responsibilities into co-marketing programs compliance.Coordination of simultaneous incentive campaigns with channels partners and distributorsKey Expertise:• Alliance programs coordination (guides and execution);• Customer (B2B) loyalt program;• Ads and campaigns briefing, review and report;• Validation of POEs and POPs;• Collateral materials and promotions;• Measure and report success/learning tactics initiatives;• Staff development;• Inventory control (online and offline). Show less

São Paulo E Região, Brasil

Highlight: Intel Inside Program Specialist responsible for organize and present the main worldwide co-marketing program to OEM´s throughout Brazil and 56 second tiers accounts. Manage licensee´s budget, monitoring spend and proposing possibilities/solutions following the program´s guidance. Leadership of LAR Intel Inside Specialist Team (Mexico, Chile and Colombia).Key Expertise:• Licensees budget management and activities support;• Program training and support to… Show more Highlight: Intel Inside Program Specialist responsible for organize and present the main worldwide co-marketing program to OEM´s throughout Brazil and 56 second tiers accounts. Manage licensee´s budget, monitoring spend and proposing possibilities/solutions following the program´s guidance. Leadership of LAR Intel Inside Specialist Team (Mexico, Chile and Colombia).Key Expertise:• Licensees budget management and activities support;• Program training and support to Brazilian companies;• LAR program´s specialist team leadership;• Cooperative ads analysis and feedbacks;• Recruited, hired and training sales promoters;• Report suggested use of co-operative funds. Show less

São Paulo E Região, Brasil

Highlight: Joined company to coordinate the audition process of Intel Inside Program. Analysis of all co-branded activities executed by every 140 LAR companies as Login (Brazil), XtraTech (Peru), Lanix (Mexico) and OEM´s like HP, DELL, Sony, Samsung, IBM, Lenovo and Itautec.Decision maker of penalties and reimbursement approvals.Key Expertise:• Co-branded activities analysis (reimbursements);• Campaigns feedbacks (penalties/denials);• Saving-orientation (over U$… Show more Highlight: Joined company to coordinate the audition process of Intel Inside Program. Analysis of all co-branded activities executed by every 140 LAR companies as Login (Brazil), XtraTech (Peru), Lanix (Mexico) and OEM´s like HP, DELL, Sony, Samsung, IBM, Lenovo and Itautec.Decision maker of penalties and reimbursement approvals.Key Expertise:• Co-branded activities analysis (reimbursements);• Campaigns feedbacks (penalties/denials);• Saving-orientation (over U$ 500K per year);• POEs and POPs inventory control;• Process enhancements to speed up audit;• Weekly report to internal stakeholders. Show less

Leadership Communication, Business/Corporate Communications

Pós-Graduado, Marketing

Liderança De Equipes E Gestão De Talentos

Bacharel, Administração