Fernando Fernandes Email & Phone Number

São Paulo, Brazil

Plan, manage and execute marketing activities in Latin America and Caribbean developing joint go-to-market plans with Global Partners, based on biz goals and trends.Focus on driving/accelerating pipeline, developing segment, demand generation and biz relationship enhancement.

São Paulo, Brazil

Development of marketing strategies, providing actionable insights to shape and reach OKR. Content creator for multi-level markets, introducing innovative and immersive experiences through teambuldings, gamification and campaigns. Project Manager and Problem-Solver accountabilities.

São Paulo Area, Brazil

• Highlight:Leader of HP supplies expansion over Brazil´s point of sales, developing trade marketing initiatives for transformation on stores reinforcing HP Brand and the appropriated message for original HP products..
• Trade Marketing plan development;
• Coordination of field team (8 regionals and 230 jobbers);
• Interface with main retailers in… Show more Highlight:Leader of HP supplies expansion over Brazil´s point of sales, developing trade marketing initiatives for transformation on stores reinforcing HP Brand and the.
• Interface with main retailers in Brazil;
• POS visits to secure close interface with stores managers and costumers;

São Paulo E Região, Brasil

• Highlight:Leader of marketing initiatives for corporate, enterprise and public sector accounts in Brazil. Interface with HP sales group to map opportunities and support demand generation.Development of marketing plan.
• Marketing plan development;
• Budget management and cost controls;
• … Show more Highlight:Leader of marketing initiatives for corporate, enterprise and public sector accounts in Brazil. Interface with HP sales group to map opportunities and support demand generation.Development of.
• Market research and competitive analysis;
• Suppliers management;

São Paulo E Região, Brasil

• Highlight:Responsible for developing marketing plan to HP corporate and enterprise accounts including Public and Educational segments. Maintained constant and open dialogue with 28 sales managers to understand the.
• Budget management and cost controls;
• Market research and competitive analysis;
• Lead… Show more Highlight:Responsible for developing marketing plan to HP corporate and enterprise accounts including Public and Educational segments. Maintained constant and open dialogue with 28 sales managers to.
• Lead co-marketing strategies with alliance partners;
• Events planning and execution (in Brazil and US);

São Paulo E Região, Brasil

• Highlight: Joined company as a co-marketing initiatives specialist, ensuring HP partners product position and brand guideline (AMD, Intel and Microsoft). Training leader and supervising HP marketing team.
• Alliance programs coordination (guides and execution);
• Customer (B2B) loyalt program;
• Ads and campaigns… Show more Highlight: Joined company as a co-marketing initiatives specialist, ensuring HP partners product position and brand guideline (AMD, Intel and Microsoft). Training leader and supervising HP.
• Ads and campaigns briefing, review and report;
• Validation of POEs and POPs;

São Paulo E Região, Brasil

• Highlight: Intel Inside Program Specialist responsible for organize and present the main worldwide co-marketing program to OEM´s throughout Brazil and 56 second tiers accounts. Manage licensee´s budget, monitoring.
• Licensees budget management and activities support;
• Program training and support to… Show more Highlight: Intel Inside Program Specialist responsible for organize and present the main worldwide co-marketing program to OEM´s throughout Brazil and 56 second tiers.
• Program training and support to Brazilian companies;
• LAR program´s specialist team leadership;
• Cooperative ads analysis and feedbacks;

São Paulo E Região, Brasil

• Highlight: Joined company to coordinate the audition process of Intel Inside Program. Analysis of all co-branded activities executed by every 140 LAR companies as Login (Brazil), XtraTech (Peru), Lanix (Mexico) and.
• Co-branded activities analysis (reimbursements);
• Campaigns feedbacks (penalties/denials);
• Saving-orientation (over U$… Show more Highlight: Joined company to coordinate the audition process of Intel Inside Program. Analysis of all co-branded activities executed by every 140 LAR companies as Login (Brazil).
• Saving-orientation (over U$ 500K per year);
• POEs and POPs inventory control;

Leadership Communication, Business/Corporate Communications

Pós-Graduado, Marketing

Liderança De Equipes E Gestão De Talentos

Bacharel, Administração