Fernando Minguela Email & Phone Number

Barcelona, Catalonia, Spain

As the Head of Creativity at Adsmurai, I am dedicated to driving creative excellence and leading an expanding international team based in Barcelona, Madrid, and Bogotá.My key responsibilities include:- Team Leadership and Collaboration: Fostering a collaborative and cohesive work environment to promote innovation and creativity, working closely with other departments (service, product, sales, marketing, marketing science, ...).- Creative Development: Leading the creative team to develop creative concepts and strategies based on digital world expertise, social media, and the knowledge and data managed by Adsmurai's media, product, and marketing science teams, as well as the tools kit of our partners, with the aim of enhancing and accelerating our clients' ROAS.- Workflow Management: Efficiently managing internal workflow processes, ensuring that each project is delivered on time and meets the highest quality standards, within set budgets.- Client and Partner Relations: Ensuring and enhancing the relationship with our clients and our international partners (Meta, TikTok, Google, Pinterest, Snapchat, ...).- Creative Business Expansion: Defining new business lines within our Creative department, actively participating in corporate new business and activating cross-selling opportunities with other departments.

Barcelona, Cataluña, España

Sustainability auditor and specialist in communication and social marketing for the implementation of the UN Sustainable Development Goals and the 2030 Agenda in all types of organizations.

Barcelona, Cataluña / Catalunya, España

I collaborate with companies and government agencies in the internal development of marketing plans and communication strategies that are consistent, responsible, ethical, realistic and profitable.

Barcelona, Cataluña / Catalunya, España

Branding, storytelling, graphic identity, product creation and own communication channels. Thanks to my online experience, I was able to set up the foundation's websites, manage the social media, launch the ecommerce and ERP management of the physical store and headquarters that we opened in the neighborhood of Gracia.I designed the marketing and communication plan, launching and producing Volcano School and reaching important agreements with Vocento, for the dissemination of the work of the foundation.In the foundation I discovered that communication is vital for the third sector and I even wrote and drew a book for children about volcanoes: "The Earth and the Volcanoes".

Barcelona Area, Spain

My experience managing creative teams in multinationals and working for large and diverse clients was instrumental in the transformation of Crescendo.As executive creative director, I contributed by creating an appropriate work environment, tripled the turnover for 3 consecutive years and opened the agency to new sectors. I led a team of 10 senior creatives, initially 3, and directly managed three of the main clients Puig digital and OHLA / Acciona.I supervised the opening of Crescendo's offices in Zaragoza and new business for multinational brands such as Puig (Antonio Banderas, Shakira, Carolina Herrera, Adolfo Dominguez, Benetton, Jean Paul Gaultier and Paco Rabenne), OHL, Acciona, Volcano Active Foundation, Therascience, Aldi or Lobs Healthcare and national brands, but not less important for us, such as Cervezas Ambar, Ibercaja, or La Selva.

Barcelona - Madrid

My international experience in big agencies allowed me to work as freelance and outsourcing for agencies such as Crescenco Comunicación, La General, Blackstone Barcelona or Havas.All of them trusted in my experience when facing new online challenges for their clients.Many of them were clients of my previous company, Vividum, and when they closed, they continued with me: designing and producing high impact online communication strategies focused on ROI for their clients. From simple corporate websites, to international contests and online stores, to managing and producing the contents of the platform that manages the iPads of the sales networks. Turismo de Canarias, Puig, Angelini, FCB Barcelona, ALCON, Nestlé,... are some of the clients I have worked for during all this time.

Barcelona Area, Spain

Vividum emerged as a startup, created by three partners, which allowed us to develop our online projects after my departure from Havas. A few days later, the agencies we had worked for began to commission us with communication consultancy work, specializing in advertising strategies and production in digital environments.Working for national and multinational clients we have created, designed and produced high impact online communication strategies focused on ROI for clients such as Philips, Seat, Kia, Tefal, Lu, Grefusa, Jack Daniels, Mutua Madrileña, Granini,.... For them we created from CRM in social networks (linkedin, facebook and Twitter), APP for social networks and smartphones, productions in online environments to tools for the control of reputation in social networks.

Barcelona Area, Spain

As creative and audiovisual production director, I was part of the Havas / Euro RSCG Worldwide team integrated within BBVA's Corporate Advertising and Advertising America. Our mission: To develop a strategic vision that would guide BBVA's long-term way of being and acting, and to implement it through communication actions at all BBVA's points of contact with all its stakeholders.- We created BBVA. Adelante and the new communication style of the bank and implemented it in local markets (+20 points in top of mind and 70/100 in clain recognition in 2 years).- We designed the positioning of BBVA Vip banking, local AFPs and CSR, its regional communication strategy and produced it for local markets. - We collaborated in the creation of products such as mortgages and refinancing, personal loans, credit cards and remote banking, designed the communication strategy and produced the regional campaigns. - Created management manuals, creative, KPI and evaluation and remuneration system for suppliers and local advertising departments.- I supervised and managed more than 300 TV, 500 press, radio and internet campaigns.- Managed the creation of two image banks with over 10,000 photos, amortized in the first year (at a total cost of $800,000).- Implemented an audiovisual production management model, with a 25% cost reduction (approx. $1.3 million per year).- Collaborated in the media buying system in global packages (savings of 79%).- Directed a study on legislation applicable to financial communication, in order to eliminate * and create a more transparent language.- Designed and implemented the sponsorship strategy for the youth segment in Latin American Idols and Operación Triunfo.- We created the soccer sponsorship strategy: Liga BBVA and Liga adelante. And its commercial exploitation in Spain and Latin America.

Barcelona Area, Spain

I moved to live in Barcelona with the aim of integrating a small digital agency as BcnInédita within the holding of Havas Worldwide agencies.As Online Executive Creative Director we worked for clients such as Nestlé Cereales, Peugeot (all models), FAD (Fundación Antidroga), achieving outstanding recognitions. - Definition and creation of online communication strategies.- Management of the creative team.- Management of the digital production team.We were the first and only agency of the Havas group, worldwide, to work for Nestlé.

Madrid Area, Spain

Wysiwyg in 1999 was one of the few digital agencies in existence. When I started working there I was the only creative with proven experience in traditional advertising. It was my first professional contact with internet and programmatic, which added to my creative experience gave us great success in advertising festivals such as El Sol, Cannes or La Vanguardia Digital. We created the first website for Loewe, Volkswagen, online advertising campaigns for BBVA, Telefónica, Terra, Ono or Nokia. We even designed the interactive TV for Madritel or Quiero TV.

Madrid Area, Spain

Creative and senior copywriter for multinational brands.Among the work I did I must highlight the international launch of Sega Dreamcast, the first online multiplayer console and the relaunch of the Hyundai Coupe.Brands : Hyundai, Sega, Logista, Onda Cero, Telyco, Martinelli, Canalwork, Fermacell

Madrid Area, Spain

Creativo y redactor senior para marcas multinacionales.Clientes : Alcampo, Ejercito Español, Micebrina, Aguirre Newman, GreenPeace.

Madrid Area, Spain

My first job, the best colleagues and memories.I started as a trainee, and before I was hired I was already representing Spain at the Young Creatives Festival in Cannes, 1997.My main client was Nintendo, for them I did the launching of GameBoy Colors, Nintendo N64 and many of the most famous games like Street Fighter, Mario Kart, Donkey Kong...I was also lucky enough to work for other big brands like Telefonica, Hero, Renfe, FASE-SIDA, DO Valdepeñas, Caja Madrid, DGT, Nivea, ONCE, Carlsberg.... Brands : Nintendo, Hero, Caja Extremadura, Caja Madrid, D.O. Valdepeñas, Nivea, ONCE, Telefónica, Tetra brick, FASE, WWF-Adena, Repsol, El Mundo, Telecinco, DGT, Turismo de España..

Student Focused On Programming For Digital Communication, Ai, And Databases.

Swimming Pool, Programming

Digitalization Applied To The Productive Sector

Application Of The Basic Indicators Of The Sdgs For The Preparation Of Sustainability Reports.

Certificate Of Completion

The 2030 Agenda And Sustainable Development Goals (Sdgs)

Certificate Of Compliance

Certificate Of Completion

Cooperative Workshops: Building A Cooperative.

Introduction To Corporate Social Responsibility (Csr)

Market Research And Advertising Effectiveness

Media Planning

New Advertising Formats In Thematic Cable Channels

Media Planning

Strategic Management Techniques

Communication (Advertising And Public Relations)