Fernando Moreira Email and Phone Number
Fernando Moreira personal email
- Valid
A designer from São Paulo with passion for digital, where I had the opportunity to develop desktop and mobile projects for companies like Itaú, Bradesco, Amil, Fnac, Tim, Saraiva, RiHappy, FastShop, Google, Walmart, Sephora, and many others always aiming to bring the best user experience.I started my first company at age 24, fashion e-commerce for people who loved to wear rock-type clothing. Result: The brand has fallen in love with presenters, BBBs and blogs of the segment. 3 years later I decided to sell the brand in search of more challenges.In this time I developed several skills with digital marketing, Google Analytics, multidisciplinary profile, entrepreneurial vision and embraced a new challenge leading e-commerce which earned me a Nuvemshop Platform Entrepreneur of the Year award.I deepened my study of user behavior, using tools and methodologies such as design thinking, proto personas creation, a / b testing, taxonomy, user journey, wireframes, low/high fidelity prototypes, card sorting, always to bring the best result. , and thus become an even better professional.Today I see that challenges are part of my daily life. Being part of a challenging company motivates me and makes me believe in delivering my maximum performance always. If you would like to know more about me, please contact:My contacts+ 55 9 11 9 8158-1198smoreira.fernando@gmail.comUX Portfólio: https://medium.com/ux-case-studyUI Portfólio: https://www.behance.net/moreirafernando_______________________________________________________________What I bring with me:Methodologies• Scrum• Design Thinking• Sprint DesignTools• Sketch• Axure• Adobe XD• Photoshop / Illustrator• InvisionExperience• SaaS• A / B test• Bootstrap• Responsive Layout• Google Material Design• Proto Persona• HTML and CSS• Metrics Analysis (Google Analytics)• E-commerce• Sitemap• Taxonomy• Cardsorting• Interface Designer (UI DESIGN)• User Experience (UX DESIGN)• User Interface Design• User Experience Design
Natura &Co
View- Website:
- natura.com.br
- Employees:
- 44908
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Coordenador De Product DesignNatura &CoState Of São Paulo, Brazil
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Senior Product DesignerNtt Data Europe & Latam Jun 2022 - PresentSão Paulo, BrazilResponsável por pensar e criar novas metodologias e entregáveis de impacto que melhorem a qualidade da entrega em clientes como Itaú, XP e Vivo. Ser referência e ponto focal do time. Identificar novas oportunidades de oferta no cliente. Algumas das atividades são:• Desenvolver protótipos interativos para web e mobile, utilizando o Design System para criar soluções de alto impacto.• Conduzir processos de discovery, incluindo pesquisas quantitativas e qualitativas como… Show more Responsável por pensar e criar novas metodologias e entregáveis de impacto que melhorem a qualidade da entrega em clientes como Itaú, XP e Vivo. Ser referência e ponto focal do time. Identificar novas oportunidades de oferta no cliente. Algumas das atividades são:• Desenvolver protótipos interativos para web e mobile, utilizando o Design System para criar soluções de alto impacto.• Conduzir processos de discovery, incluindo pesquisas quantitativas e qualitativas como benchmarking, entrevistas detalhadas e testes de usabilidade, para identificar novas oportunidades de atuação.• Analisar métricas de negócio e produto para fundamentar decisões de design, garantindo que as soluções atendam às necessidades do usuário e da empresa.• Colaborar com a equipe de design e desenvolvimento para assegurar entregas de alta qualidade, respeitando prazos e gerenciando riscos.• Apresentar resultados e entregas mantendo a transparência e alinhamento com o time.• Gerenciar e apoiar o crescimento dos colaboradores, exercendo mentoria, acompanhamento e cuidando da evolução de suas carreiras.• Estruturar e implementar metodologias de solução de problemas, auxiliando o time em todas as etapas do processo, desde o início até a entrega final. Show less -
Product DesignerNtt Data Europe & Latam Apr 2020 - Jun 2022São Paulo, BrazilAlocado no Itaú que é um dos maiores bancos da américa latina, meus desafios são criar soluções e melhorar os produtos do banco atendendo os mais diversos setores de forma ágil, eficaz e de alto impacto.As principais funções exercidas:• Liderança de processos de brainstorming, definições de melhores práticas• Planejamento de cronogramas, entregas• Facilitação e condução de workshops e dinâmicas• Alinhamento e feedback com cliente• Criação de personas, customer… Show more Alocado no Itaú que é um dos maiores bancos da américa latina, meus desafios são criar soluções e melhorar os produtos do banco atendendo os mais diversos setores de forma ágil, eficaz e de alto impacto.As principais funções exercidas:• Liderança de processos de brainstorming, definições de melhores práticas• Planejamento de cronogramas, entregas• Facilitação e condução de workshops e dinâmicas• Alinhamento e feedback com cliente• Criação de personas, customer journeys, blueprint• Apresentar ideias e conceitos• Organização e aplicação de pesquisas com usuários (Quali/Quanti)• Condução de teste de usabilidade• Acompanhamento de métricas de sucesso e análise de dados• Transferência de conhecimento/Mentoria• Criação de storyboards, fluxos, wireframes e protótipo(baixa/alta)Conhecimentos Técnicos• Design Centrado no Usuário;• Service Design;• Design Thinking;• Design Sprint;• Usabilidade;• UX / UI Design;• User Research;• Customer Journeys;• Personas;• Test A/B;• Métricas. Show less
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FounderPostmize Sep 2023 - PresentSão Paulo, Brazil -
Ux/Ui DesignerFeedback House Feb 2018 - Apr 2020São Paulo E Região, BrasilMy daily life is overcoming challenges, idealizing, creating and solving complex problems. We are a team management and development company, we create products that help large corporations improve their team development, meet goals and improve the company environment and culture by directly impacting the lives of employees and making their career path better.// BrasilLabs 2019 Winning Startup //The main functions performed:• User Experience• User Search•… Show more My daily life is overcoming challenges, idealizing, creating and solving complex problems. We are a team management and development company, we create products that help large corporations improve their team development, meet goals and improve the company environment and culture by directly impacting the lives of employees and making their career path better.// BrasilLabs 2019 Winning Startup //The main functions performed:• User Experience• User Search• Interface Designer• User Journey• Usability• Design Thinking• Mobile Design• Agile Methodologies Show less -
Ux/Ui DesignerVhita Sep 2017 - Feb 2018São Bernardo Do CampoTo bring new solutions and innovative healthcare projects, I was recruited by the Vhita team to build a product that can bring quality and information to people who care about health and well-being through apps, content generation, and food supplements. always aiming to educate and inform that living longer and better is possible.The main functions performed:• User Experience• User Journey• Inbound Marketing• UX / UI Designer• Persona and Proto Persona•… Show more To bring new solutions and innovative healthcare projects, I was recruited by the Vhita team to build a product that can bring quality and information to people who care about health and well-being through apps, content generation, and food supplements. always aiming to educate and inform that living longer and better is possible.The main functions performed:• User Experience• User Journey• Inbound Marketing• UX / UI Designer• Persona and Proto Persona• Usability• HTML and CSS• Design Thinking• Mobile Design• Agile Methodologies• Interface Designer Show less -
Ux/Ui DesignerLojas Santos Oficial Jan 2016 - Jul 2017São Paulo E Região, BrasilIn this project, I helped a friend's chain of physical stores to start their presence in e-commerce. We worked from the beginning with audience study, planning and marketing management. We built the entire store interface based on metric and UX studies.Entrepreneur of the Year Award Nuvemshop | Fastest growing storeThe main functions performed:• Digital marketing• Google Analytics• E-marketing• Social networks• Interface Design• UX / UI… Show more In this project, I helped a friend's chain of physical stores to start their presence in e-commerce. We worked from the beginning with audience study, planning and marketing management. We built the entire store interface based on metric and UX studies.Entrepreneur of the Year Award Nuvemshop | Fastest growing storeThe main functions performed:• Digital marketing• Google Analytics• E-marketing• Social networks• Interface Design• UX / UI Designer• Coordination of goals and deadlines• Persona and Proto Persona• Usability• Taxonomy• HTML and CSS• Interface Designer Show less -
Founder12Rockers May 2013 - Jun 2016São Paulo E Região, BrasilToday in the market many people enjoy rock and the attitude that this style of music brings, but are limited to wearing clothes with band prints and traditional modeling.Aiming at this audience, I founded 12Rockers, a clothing store that brings modern modeling and prints that carries all the culture and attitude of the rock world to the fashion side.
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Ux/Ui DesignerIntuitive Intelligence Feb 2014 - Dec 2015Jardim PaulistaStudy and creation of improvements, a / b, and multivariate testing, conversion optimization, UX and usability. Team leader with 2 designers who participated in the development of relevant projects such as mobile site Fnac, RiHappy and Tim that brought great results to the company.• UI Designer.• UX Designer (User Experience).• Usability.• Mobile.• A / B test.• Study of metrics• Digital Designer• E-commerce• Sitemap• Wireframe• HTML and CSS
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Digital Art DirectorRaiz Comunicação (Freela) Nov 2013 - Feb 2014Perdizes / São Paulo• Offline and Online Art Director• File Closing for Graphics• Book and Book Layout• Graphic designer• Responsible for the quality of printed material.• Storytelling• Goal and Deadline Control• Web designer• HTML and CSS
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Digital DesignerFast Shop S/A Jun 2012 - Oct 2013São Paulo E Região, BrasilTeam leader with 3 designers, responsible for creating campaigns, special product launch content, area timeline, guidelines, and new strategies.• Creation and maintenance of website actions• E-mail marketing• Product campaigns and promotions• Organization of the area schedule, control of deadlines and quality of each project.• Innovation for new projects• Desktop and mobile creation• HTML and CSS• UI Designer -
Digital DesignerFastshop Dec 2011 - Jun 2012São Paulo SpI worked in the creation of e-commerce campaigns, special content of product launches, banners, email marketing, promotion strategies and product performance on the website and social networks.• Creation and development of parts focused on e-commerce.• E-mail marketing• Product campaigns and promotions• Web designer• E-commerce• Creation of Banners and Interactive Material• Digital Designer• HTML and CSS
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WebdesignerItaceu Tecnologia Jan 2011 - Oct 2011São Paulo E Região, Brasil• Creation and maintenance of group companies websites• Creation of marketing campaigns and company actions.• Product brand and identity development -
Marketing AnalystInglês 200 Horas Nov 2008 - Oct 2010São Paulo E Região, Brasil• Campaign Planning• Creation of online and offline promotional pieces• Creation of marketing actions• Website maintenance
Fernando Moreira Skills
Fernando Moreira Education Details
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Digital Business -
Claudia MardeganLiderança Digital | Claudia Mardegan -
Graphic Design -
DrcHtml / Css
Frequently Asked Questions about Fernando Moreira
What company does Fernando Moreira work for?
Fernando Moreira works for Natura &co
What is Fernando Moreira's role at the current company?
Fernando Moreira's current role is Coordenador de Product Design.
What is Fernando Moreira's email address?
Fernando Moreira's email address is fe****@****ail.com
What schools did Fernando Moreira attend?
Fernando Moreira attended Mba Usp/esalq, Claudia Mardegan, Udemy, Universidade Paulista, Drc.
What are some of Fernando Moreira's interests?
Fernando Moreira has interest in Children, Marketing, Design Gráfico, Mídias Digitais, Inovação, Web.
What skills is Fernando Moreira known for?
Fernando Moreira has skills like Photoshop, Illustrator, Graphic Design, Email Marketing, Web Design, Website Development, Art Direction, Digital Marketing, E Commerce, User Experience, Marketing Strategy, Usability.
Who are Fernando Moreira's colleagues?
Fernando Moreira's colleagues are Dete Torres, Rafaela Ferreira, Jeane Souza, Dalva De Oliveira, Acidente Trabalho_br, Saman Arian, Tais Soares.
Not the Fernando Moreira you were looking for?
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1schneider-electric.com -
Fernando Moreira
Product Manager | Innovation | Artificial Intelligence | Project Manager | Customer Experience | Certified Scrum Product Owner | Digital TransformationRio De Janeiro, Rj1hotmail.com -
Fernando Moreira
Curitiba, Pr -
Fernando Moreira
Consultor Em Tecnologia Audiovisual , Palestrante, Treinador, Mentor , Projetos Para Emissoras De Tv E Empresas, Inteligência Artificial No Audiovisual, Phd Em Comunicação, Ceo Broadcast Media Lab , AutorSão José Dos Campos, Sp2bighost.com.br, univap.br
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