Fernando Moreira
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Fernando Moreira Email & Phone Number

Coordenador de Product Design at Natura &Co
Location: São Paulo, Brazil 14 work roles 5 schools
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Current company
Role
Coordenador de Product Design
Location
São Paulo, Brazil
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Quick answer

Fernando Moreira is listed as Coordenador de Product Design at Natura &Co, a with 44908 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Fernando Moreira.

Fernando Moreira previously worked as Senior Product Designer at Ntt Data Europe & Latam and Product Designer at Ntt Data Europe & Latam. Fernando Moreira holds Master Of Business Administration - Mba, Digital Business from Mba Usp/Esalq.

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Natura &Co

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Profile bio

About Fernando Moreira

A designer from São Paulo with passion for digital, where I had the opportunity to develop desktop and mobile projects for companies like Itaú, Bradesco, Amil, Fnac, Tim, Saraiva, RiHappy, FastShop, Google, Walmart, Sephora, and many others always aiming to bring the best user experience.I started my first company at age 24, fashion e-commerce for people who loved to wear rock-type clothing. Result: The brand has fallen in love with presenters, BBBs and blogs of the segment. 3 years later I decided to sell the brand in search of more challenges.In this time I developed several skills with digital marketing, Google Analytics, multidisciplinary profile, entrepreneurial vision and embraced a new challenge leading e-commerce which earned me a Nuvemshop Platform Entrepreneur of the Year award.I deepened my study of user behavior, using tools and methodologies such as design thinking, proto personas creation, a / b testing, taxonomy, user journey, wireframes, low/high fidelity prototypes, card sorting, always to bring the best result. , and thus become an even better professional.Today I see that challenges are part of my daily life. Being part of a challenging company motivates me and makes me believe in delivering my maximum performance always. If you would like to know more about me, please contact:My contacts+ 55 9 11 9 8158-1198smoreira.fernando@gmail.comUX Portfólio: https://medium.com/ux-case-studyUI Portfólio: https://www.behance.net/moreirafernando_______________________________________________________________What I bring with me:Methodologies• Scrum• Design Thinking• Sprint DesignTools• Sketch• Axure• Adobe XD• Photoshop / Illustrator• InvisionExperience• SaaS• A / B test• Bootstrap• Responsive Layout• Google Material Design• Proto Persona• HTML and CSS• Metrics Analysis (Google Analytics)• E-commerce• Sitemap• Taxonomy• Cardsorting• Interface Designer (UI DESIGN)• User Experience (UX DESIGN)• User Interface Design• User Experience Design

Listed skills include Photoshop, Illustrator, Graphic Design, Email Marketing, and 21 others.

Current workplace

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Natura &Co
Natura &Co
Coordenador de Product Design
State of São Paulo, Brazil
Website
Employees
44908
AeroLeads page
14 roles

Fernando Moreira work experience

A career timeline built from the work history available for this profile.

Coordenador De Product Design

State Of São Paulo, Brazil

Senior Product Designer

Current

São Paulo, Brazil

Responsável por pensar e criar novas metodologias e entregáveis de impacto que melhorem a qualidade da entrega em clientes como Itaú, XP e Vivo. Ser referência e ponto focal do time. Identificar novas oportunidades de oferta no cliente. Algumas das atividades são:• Desenvolver protótipos interativos para web e mobile, utilizando o Design System para criar soluções de alto impacto.• Conduzir processos de discovery, incluindo pesquisas quantitativas e qualitativas como… Show more Responsável por pensar e criar novas metodologias e entregáveis de impacto que melhorem a qualidade da entrega em clientes como Itaú, XP e Vivo. Ser referência e ponto focal do time. Identificar novas oportunidades de oferta no cliente. Algumas das atividades são:• Desenvolver protótipos interativos para web e mobile, utilizando o Design System para criar soluções de alto impacto.• Conduzir processos de discovery, incluindo pesquisas quantitativas e qualitativas como benchmarking, entrevistas detalhadas e testes de usabilidade, para identificar novas oportunidades de atuação.• Analisar métricas de negócio e produto para fundamentar decisões de design, garantindo que as soluções atendam às necessidades do usuário e da empresa.• Colaborar com a equipe de design e desenvolvimento para assegurar entregas de alta qualidade, respeitando prazos e gerenciando riscos.• Apresentar resultados e entregas mantendo a transparência e alinhamento com o time.• Gerenciar e apoiar o crescimento dos colaboradores, exercendo mentoria, acompanhamento e cuidando da evolução de suas carreiras.• Estruturar e implementar metodologias de solução de problemas, auxiliando o time em todas as etapas do processo, desde o início até a entrega final. Show less

Jun 2022 - Present

Product Designer

São Paulo, Brazil

Alocado no Itaú que é um dos maiores bancos da américa latina, meus desafios são criar soluções e melhorar os produtos do banco atendendo os mais diversos setores de forma ágil, eficaz e de alto impacto.As principais funções exercidas:• Liderança de processos de brainstorming, definições de melhores práticas• Planejamento de cronogramas, entregas• Facilitação e condução de workshops e dinâmicas• Alinhamento e feedback com cliente• Criação de personas, customer… Show more Alocado no Itaú que é um dos maiores bancos da américa latina, meus desafios são criar soluções e melhorar os produtos do banco atendendo os mais diversos setores de forma ágil, eficaz e de alto impacto.As principais funções exercidas:• Liderança de processos de brainstorming, definições de melhores práticas• Planejamento de cronogramas, entregas• Facilitação e condução de workshops e dinâmicas• Alinhamento e feedback com cliente• Criação de personas, customer journeys, blueprint• Apresentar ideias e conceitos• Organização e aplicação de pesquisas com usuários (Quali/Quanti)• Condução de teste de usabilidade• Acompanhamento de métricas de sucesso e análise de dados• Transferência de conhecimento/Mentoria• Criação de storyboards, fluxos, wireframes e protótipo(baixa/alta)Conhecimentos Técnicos• Design Centrado no Usuário;• Service Design;• Design Thinking;• Design Sprint;• Usabilidade;• UX / UI Design;• User Research;• Customer Journeys;• Personas;• Test A/B;• Métricas. Show less

Apr 2020 - Jun 2022

Founder

Current

São Paulo, Brazil

Sep 2023 - Present

Ux/Ui Designer

São Paulo E Região, Brasil

My daily life is overcoming challenges, idealizing, creating and solving complex problems. We are a team management and development company, we create products that help large corporations improve their team development, meet goals and improve the company environment and culture by directly impacting the lives of employees and making their career path better.// BrasilLabs 2019 Winning Startup //The main functions performed:• User Experience• User Search•… Show more My daily life is overcoming challenges, idealizing, creating and solving complex problems. We are a team management and development company, we create products that help large corporations improve their team development, meet goals and improve the company environment and culture by directly impacting the lives of employees and making their career path better.// BrasilLabs 2019 Winning Startup //The main functions performed:• User Experience• User Search• Interface Designer• User Journey• Usability• Design Thinking• Mobile Design• Agile Methodologies Show less

Feb 2018 - Apr 2020

Ux/Ui Designer

São Bernardo Do Campo

To bring new solutions and innovative healthcare projects, I was recruited by the Vhita team to build a product that can bring quality and information to people who care about health and well-being through apps, content generation, and food supplements. always aiming to educate and inform that living longer and better is possible.The main functions performed:• User Experience• User Journey• Inbound Marketing• UX / UI Designer• Persona and Proto Persona•… Show more To bring new solutions and innovative healthcare projects, I was recruited by the Vhita team to build a product that can bring quality and information to people who care about health and well-being through apps, content generation, and food supplements. always aiming to educate and inform that living longer and better is possible.The main functions performed:• User Experience• User Journey• Inbound Marketing• UX / UI Designer• Persona and Proto Persona• Usability• HTML and CSS• Design Thinking• Mobile Design• Agile Methodologies• Interface Designer Show less

Sep 2017 - Feb 2018

Ux/Ui Designer

São Paulo E Região, Brasil

In this project, I helped a friend's chain of physical stores to start their presence in e-commerce. We worked from the beginning with audience study, planning and marketing management. We built the entire store interface based on metric and UX studies.Entrepreneur of the Year Award Nuvemshop | Fastest growing storeThe main functions performed:• Digital marketing• Google Analytics• E-marketing• Social networks• Interface Design• UX / UI… Show more In this project, I helped a friend's chain of physical stores to start their presence in e-commerce. We worked from the beginning with audience study, planning and marketing management. We built the entire store interface based on metric and UX studies.Entrepreneur of the Year Award Nuvemshop | Fastest growing storeThe main functions performed:• Digital marketing• Google Analytics• E-marketing• Social networks• Interface Design• UX / UI Designer• Coordination of goals and deadlines• Persona and Proto Persona• Usability• Taxonomy• HTML and CSS• Interface Designer Show less

Jan 2016 - Jul 2017

Founder

12Rockers

São Paulo E Região, Brasil

Today in the market many people enjoy rock and the attitude that this style of music brings, but are limited to wearing clothes with band prints and traditional modeling.Aiming at this audience, I founded 12Rockers, a clothing store that brings modern modeling and prints that carries all the culture and attitude of the rock world to the fashion side.

May 2013 - Jun 2016

Ux/Ui Designer

Intuitive Intelligence

Jardim Paulista

Study and creation of improvements, a / b, and multivariate testing, conversion optimization, UX and usability. Team leader with 2 designers who participated in the development of relevant projects such as mobile site Fnac, RiHappy and Tim that brought great results to the company.• UI Designer.• UX Designer (User Experience).• Usability.• Mobile.• A / B test.• Study of metrics• Digital Designer• E-commerce• Sitemap• Wireframe• HTML and CSS

Feb 2014 - Dec 2015

Digital Art Director

Raiz Comunicação (Freela)

Perdizes / São Paulo

• Offline and Online Art Director• File Closing for Graphics• Book and Book Layout• Graphic designer• Responsible for the quality of printed material.• Storytelling• Goal and Deadline Control• Web designer• HTML and CSS

Nov 2013 - Feb 2014

Digital Designer

São Paulo E Região, Brasil

Team leader with 3 designers, responsible for creating campaigns, special product launch content, area timeline, guidelines, and new strategies.• Creation and maintenance of website actions• E-mail marketing• Product campaigns and promotions• Organization of the area schedule, control of deadlines and quality of each project.• Innovation for new projects• Desktop and mobile creation• HTML and CSS• UI Designer

Jun 2012 - Oct 2013

Digital Designer

São Paulo Sp

I worked in the creation of e-commerce campaigns, special content of product launches, banners, email marketing, promotion strategies and product performance on the website and social networks.• Creation and development of parts focused on e-commerce.• E-mail marketing• Product campaigns and promotions• Web designer• E-commerce• Creation of Banners and Interactive Material• Digital Designer• HTML and CSS

Dec 2011 - Jun 2012

Webdesigner

São Paulo E Região, Brasil

• Creation and maintenance of group companies websites• Creation of marketing campaigns and company actions.• Product brand and identity development

Jan 2011 - Oct 2011

Marketing Analyst

São Paulo E Região, Brasil

• Campaign Planning• Creation of online and offline promotional pieces• Creation of marketing actions• Website maintenance

Nov 2008 - Oct 2010
Team & coworkers

Colleagues at Natura &Co

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5 education records

Fernando Moreira education

Master Of Business Administration - Mba, Digital Business

Curso, Liderança Digital | Claudia Mardegan

Claudia Mardegan

Curso, Ux Design | Leandro Rezende

Html / Css

Drc
FAQ

Frequently asked questions about Fernando Moreira

Quick answers generated from the profile data available on this page.

What company does Fernando Moreira work for?

Fernando Moreira works for Natura &Co.

What is Fernando Moreira's role at Natura &Co?

Fernando Moreira is listed as Coordenador de Product Design at Natura &Co.

Where is Fernando Moreira based?

Fernando Moreira is based in São Paulo, Brazil while working with Natura &Co.

What companies has Fernando Moreira worked for?

Fernando Moreira has worked for Natura &Co, Ntt Data Europe & Latam, Postmize, Feedback House, and Vhita.

Who are Fernando Moreira's colleagues at Natura &Co?

Fernando Moreira's colleagues at Natura &Co include Gisela Sosa Donjuan, Maria Zilma De Almeida, Marianela Vargas, Laodicéia Do, and Clovis Moura.

How can I contact Fernando Moreira?

You can use AeroLeads to view verified contact signals for Fernando Moreira at Natura &Co, including work email, phone, and LinkedIn data when available.

What schools did Fernando Moreira attend?

Fernando Moreira holds Master Of Business Administration - Mba, Digital Business from Mba Usp/Esalq.

What skills is Fernando Moreira known for?

Fernando Moreira is listed with skills including Photoshop, Illustrator, Graphic Design, Email Marketing, Web Design, Website Development, Art Direction, and Digital Marketing.

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