• Successfully leading multi-cultural teams of professionals to help achieve Revenue Targets and Business Goals of client Hotels.• Offer excellent inputs to build Budgets, Sales Strategy & Sales Activity Plans with Property Leadership.• Helping Hotels attain 10%+ increase in Revenue through proactive penetration within Corporate , MICE, Travel Trade and OTA Segments.• Leveraging my excellent relations with Global Corporate Accounts and Travel Trade to contract minimum of 25 RFP Accounts/Hotel. • Drive and develop strong relationships with key decision makers and influence key companies to generate new business opportunities.• Increasing Market Share (10%+) by active Relationship Management and Revenue Management.• Delegate responsibilities and targets to team and manage effective sales and marketing activities to penetrate the regional & local markets to secure new business.• Implementing competitive and customized Pricing, Policies and Promotions through correct assessment of Demand and Competition (SWOT).• Increasing Online reach 25% negotiating right Channel Manager, Contracts and Connectivity (GDS & Consortia).• Ensuring Repeat Guests by implementing Guest Loyalty and Service Excellence Programs (85% Target).• Implementing Brand Standards & attention to detail ensuring exceptional Guest Experiences.• Improving Ranking to within 10 by gaining Customer Satisfaction, Reputation Management and Online activity.• Incorporating excellent Communication, Customer Service and Collaboration skills within Hotel's diverse teams to exceed desired Goals. • Strengthening Hotel Teams by facilitating Sales & Presentation Skills Training programs.

• Developing and Deploying most effective Budgets, Sales & Marketing Strategy and Activity.• Proactively led the Sales & Event Management teams. Helped increase overall Revenue by 23% - 7% Corporate and Gov’t Segments (MICE), 11% from OTA’s & TMC’s and 5% through Events.• Effective Revenue Management to analyze and act upon Trends, Demand, DRR, STR, Productivity Reports, P&L and Competition activities.• Built Base of 30 Rooms daily targeting Corporate Accounts, Ministries, Airline Crews, Metro Consortium and key Travel Trade partners.• Delegate sales targets and areas to the teams so as to source new business leads and close deals (5/week/PP). • Led the Success Committee & Genius programs with 12% increase to Loyalty and Guest Satisfaction Scores.• Achieving Online Score of 8.1 (from 7) and a Rank inside 15 from 146 within 18 months through Excellent Relationship Management, Customer Engagement & Reputation Management programs.• Introduced right Pricing, Promotions, Connectivity (GDS) & Channel Management (cut costs by SR 506,250)• Reached 450,000 potential customers through Social Media activity on a monthly basis.• Coaching & Mentoring a multi-cultural team, enabling Revenue growth (+23%) and Employee Opinion Score of 86%.

• Worked on an in-depth Consultancy Assignment for Riyadh Palace Hotel, a potential client. • Preparing Sales & Marketing Strategy, Corporate Data Base and researching new Revenue Resources.• Shortlisting potential OTA’s, Whole Sellers and analyzing existing Channel Manager versus others.• Studying potential competition for SWOT analysis and new Comp Set proposal.

• Brand Ambassador and core member of Pre-Opening, Executive, Budgeting and Strategy Teams.• Nominated twice for Global Sales Person of the Year award.• Led an admirable team to achieve Occupancy levels up to 78% from Key Corporate Accounts and Travel Companies, while clocking the second highest ADR within the Brand (USD 218).• Garnered Global Sales Team's help to increase ‘Share of Wallet’ by 22% from Metro Consortium and top MNC's like IBM, PWC, McKinsey, BAE, Ericsson, Oracle, HP, Cisco, Siemens, ABB etc.• Together with the Team, drew 58% of Catering Sales from Embassies, Pharmaceutical and Training segments.• Built excellent relations and achieved 25% of revenue targets from key Travel Management Companies like CWT, Amex, HRG, BCD etc.• Regional Champion for RFP’s & SAP (Sales Account Planning) – assigned by Regional Team.• Analyzed & acted upon DRR, STR, Hotelligence, Geographic Origin of Business and P&L Reports enhancing growth.• Built successful Relationships with external & internal Customers by building great Relationships. • Introduced Market Penetration activities, Account Development Plans and Customer Retention Programs• Contributed to Management’s efforts in driving Loyalty scores to 92% and 90% in Team Opinion Survey.• Successfully completed Global Management Development Program (Shine 4D) and Sales-Leadership Trainings.

• Integral part of Opening-Launch Team and main point of contact (SPOC) for all key clients.• Customized offers and contracted 25 Key Corporate & Travel Trade Accounts and exceeded Targets.• Close collaboration with Sales, Operations & Revenue Teams to launch 4 International and 6 Domestic Routes.• Developed strong relationships with key Decision Makers and Influencers within Blue chip companies like HSBC, NCB, Al Jazira Bank, Juffali, Morgan Stanley, Olayan, Mobily, Pfizer, MSD, GSK etc.• Increased Load Factors above 70% on Domestic Trunk Routes by 45% on International Routes with the assistance of Sales, Revenue & Operations teams. • Drove Joint Promotions and Strategic partnerships with 5 elite hotels, 3 banks and 05 top Travel Agencies.• Garnered SAR 12 million/year from HNW clients and Elite (VIP’s) Program with the help of CC Team.• Accomplished the above through my strong Corporate Network and Relationships with High Net worth Individuals.

• Won Sales Leader of the Year Awards and Appreciation Letters from top Clients for my passion and dedication to serve my clients and achieve Revenue targets.• Built strong corporate & travel business resulting in Occupancy of 65%(+) with ADR of USD 150+.• Special focus on Defense & Aviation, Embassies, MNC’s, Financial Institutions, top Travel Agencies.• Successful Corporate and Crew Contracting resulting in 25% Base Business of 300+ Room property.• Developed excellent Relationships with VIP clients and top Corporate Accounts to grow business.• Conducted Presentations, shared Competition & Market Intelligence and attended Trade Events.• Key contributor to Service Excellence Program helping achieve 90%+ Guest Satisfaction Scores.• Excelled in Relationship Management & Public Relations and spearheaded the hotel’s VIP Events. • Ensured Brand Standards are implemented and ensured Service levels ‘Exceed’ Guest expectations. • Hosted VIP’s, resolved Guest issues, initiated Service Recovery and Troubleshooting to ensure repeat guests through attention to detail.• Providing valuable leads and information to Sales Team and Management.• With HR’s help, provided regular Coaching & Mentoring sessions and ‘Empowered’ Associates.

• Initiating & successfully closing strategic deals and achieving the targets set for the Corporate and Travel Trade segments.• Excellent knowledge of Corporate Market helped customize fares and services to cater to the needs of the specific target audience - Corporate & Travel Trade.• Taking 35% and 25% Market share within 6 months from the then two dominant European Airlines respectively.• Signed tailor-made Corporate deals with BAE, STC, Astra Zeneca, GSK, ABB, Alstom Powers, Jeraisy Group, Lucent Technologies etc.• Liaised closely with the top Travel Agencies like Al Tayyar, Attar, Al Moussim, Al Zouman, Fursan and Kanoo Travels to ensure meticulous service to my corporate clients.• Customer Retention through excellent Relationship Management and Client Engagement programs.• Drove the Loyalty Program – SPOC for Royal Dutch Man Program.• Pioneering Trade Events and PR activities within key Corporate Accounts and participating in Embassy and Government events.• Conducting Training courses for Travel Agents and Corporate Travel Managers with the Regional Sales Manager.

• Worked at Kanoo Travel in two stints – before and after KLM as it stopped RUH Operations after a year.• Contracting new business & growing 'Share of Wallet' through Relationship Management & Service Excellence Audits.• Conducting Presentations/Corporate Events together with the senior Management.• Directional Selling – generated business for Kanoo Group's GSA's through serious leads from existing customer base.