Fernando Galíndez Email & Phone Number

United States

Santiago, Región Metropolitana De Santiago, Chile

- Generate a unique brand image for the company's projection.- Carry out the company's branding strategy.- Unify the generation of content for the blog- Implementation and management of the company's network strategy.

Provincia De Santiago, Chile

- Team management, prioritization of development based on sprints and agile methodologies.- Customer relationship management- Mobile Application Development in React Native- Web Application Development in ReactJS- Ensure the quality of the products in terms of UX, Design, and functionality.- Generate systems and analysis of key metrics and indicators in each client's business that define the business's direction and take more successful actions in terms of platform development.- Help the development team and customers perform MVPs within the products as part of the Lean philosophy to test with their users and see the most significant opportunity areas.

Santiago, Región Metropolitana De Santiago, Chile

Caracas

- CoFounder of the winning platform of Wayra Venezuela in its 1st call.- Participation in the platform's initial design and its components such as Social Networks, Web, Applications, among others.- Creation of the project's business model and implementing marketing plans to increase the platform's reach and visibility throughout the country.- Management of corporate finances as well as the management of specific resources of the company.

Venezuela

- Participate in the platform's development since its inception, allowing us to innovate and improve the value delivered to each of our customers.- Active search for business partners as well as potential customers in the region.- Development of notifications module, coefficients, changes in mobile applications, among others.- Develop commercialization and marketing strategies to expand Brandimap's reach.- Constantly evaluate the platform's evolution and development, allowing to take the right actions and decisions in less time.

- Generate new business opportunities to enter new market segments.- Open the company's potential market and increase the company's client portfolio.- Manage the marketing and sales department of the company.

Caracas, Venezuela

- Responsible for managing the top brand in the portfolio, Regional Light.- Design and implement the annual Business Plan for the brand.- Maintain communication and coordinate internal support areas such as trade marketing, sales, media, and the brand plans' execution.- Design new advertising campaigns for the brand in association with the agency.- Open new social networks and provide brand experiences that generate engagement with consumers.- Ensure and manage the proper execution of brand resources, especially investment budgets.

- During my stay in Santa Teresa, I managed brands such as Superior, Carta Roja, Selecto, and Santa Teresa 1796.- Development and implementation of the Carta Roja campaign "El Rey del Cuba Libre" (The King of Cuba Libre) as a platform to promote and give visibility to the brand for the vast nation and primary focus on the east and, on the center of the country.- Launch a new image of Selecto Amber Bottle together with the "Enciende La Noche" campaign.- Work with Trade Marketing to generate a better and greater reach to lower channels with products such as Superior and Carta Roja.- Execute brand experiences with Santa Teresa 1796, such as "Despertar Sensorial."- Ensure and manage the proper use of brand investment budgets.- Preparation of Annual Business Plans and their semi-annual revisions.- Manage data from Nielsen and other market research companies to understand the competitive position of our portfolio.

- Assisting the management of Chilean Wines (Concha y Toro) with the design of brand plans, communication with suppliers, preparation of reports, resource management, design and execution of brand events and experiences.- Active participation in the launching of the Sendero brand in the Venezuelan market.- Media tour with representatives, winemakers and managers for the brands Frontera, Casillero del Diablo, Marques de Casa Concha and Don Melchor.- Management of the Argentine wines (Lurton) in the portfolio.- Joint investment negotiations with the supplier for market penetration.- Design and execution of media tour and formal launch with Francois Lurton.- Initiated negotiations with Cerveza Tovar to distribute its brand in the Venezuelan market.

Wayra Entrepreneur Program, Entrepreneurship And Management

Management Training Diploma

Electrical Engineer