Director Of Sales New Business
Current
Feb 2024 - Present
AeroLeads people directory · profile
Fernando Hernandez Diaz Email & Phone Number
Sales Director - Barcel USA - Grupo Bimbo
at
Barcel USA
1 work email found
@effem.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Sales Director - Barcel USA - Grupo Bimbo
Location
Dallas-Fort Worth Metroplex, United States
Company size
Who is Fernando Hernandez Diaz? Overview
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Quick answer
Fernando Hernandez Diaz is listed as Sales Director - Barcel USA - Grupo Bimbo at Barcel USA, a with 388 employees, based in Dallas-Fort Worth Metroplex, United States. AeroLeads shows a work email signal at effem.com and a matched LinkedIn profile for Fernando Hernandez Diaz.
Fernando Hernandez Diaz previously worked as Director of Sales New Business at Barcel Usa and National Sales Manager at Mars. Fernando Hernandez Diaz holds Bachelor'S Degree, Business Administration from Universidad Autónoma De Guadalajara.
Company email context
Email format at Barcel USA
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*@effem.com
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Profile bio
About Fernando Hernandez Diaz
Experienced and highly accomplished Sales director for multinational companies in the Fast Moving Consumer Goods industry. Domain expertise in National accounts, Wholesalers, Brokers and Distributors. Genuine passion for sales strategy based on challenging targets, with proficiency in monitoring customer and Corporate Key Performance Indicators.Specialties:* Multichannel expertise in Mexico and USA.* In-depth knowledge of the US Hispanic market.* National Account Management and operational execution.* Creation and engagement of Sales high performance teams.* Strategic thinking profile.
Listed skills include Consumer Products, Sales Operations, Sales Management, Key Account Management, and 15 others.
Current workplace
Fernando Hernandez Diaz's current company
Company context helps verify the profile and gives searchers a useful next step.
Barcel Usa
11 roles
Fernando Hernandez Diaz work experience
A career timeline built from the work history available for this profile.
National Sales Manager
Lead main Lucas and Turin Chocolate business channel nationwide to maximize distribution, sales, and profit. Development of Turin Chocolate brand into the US market focused on achieving category growth, building long-term relationships with key strategic partners in main areas of the US.
Aug 2019 - Feb 2024
Sr. Sales Manager - Retail Channel
Responsible for the sustainable development of National accounts like Walmart, Sams, Walgreens, Family Dollar, Mclane as a logistic partner and development of master distributors for retail channel nationwide. Achieving annual growth from 5% to 27% through specific strategies based on each type of customer. Redesign of product portfolio and listing of new items in different departments. Design, development and implementation of new operational strategy for Walmart. Implementing merchandising process to every POS and growing double digit annually.
Jul 2014 - Aug 2019
Regional Sales Manager - East Coast Us- Multichannel Business Development
Lead the team in charge of Lucas brand development for the East Coast and Texas through distributor and brokers along the region. Assuring double digit growth in main markets achieving main KPIs like NSV, share of market, numerical and weighted distribution, logistic efficiencies and profit. Development of distribution strategy for the Caribbean region through US distributors and direct partnership with Puerto Rican master distributor
Nov 2011 - Jun 2014
National Account Sales Manager
Head of retail channel - Mexico City based accounts (Walmart, Sams, Costco, Comercial Mexicana, Chedraui). Managing Wrigley and Lucas brands.
Oct 2009 - Nov 2011
Sr. Key Account Manager - Multichannel Business Development
Key Account Manager - Pacific Region
Mar 2009 - Sep 2009
National Field Sales Training & Merchandising Manager
Jul 2006 - Oct 2007
Walmart Field Sales Operations Manager
May 2005 - Jul 2006
Sales District Manager
6 states; 6 sales reps; 1 key account executive; 36 field merchandisers
May 2004 - May 2005
Key Account Executive
Jun 2002 - Apr 2004
Sales Representative
Oct 1998 - May 2002
Team & coworkers
Colleagues at Barcel USA
Other employees you can reach at barcel-usa.com. View company contacts for 388 employees →
CS
Cheri Sampsell
Colleague at Barcel UsaUnited States
View →
YS
Yvette Santos
Colleague at Barcel UsaDelano, California, United States
View →
RA
Rubén Alor
Colleague at Barcel UsaLos Angeles, California, United States
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LS
Leron Smith
Colleague at Barcel UsaDallas, Texas, United States
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JM
Jake Miller
Colleague at Barcel UsaGreater Philadelphia, United States
View →
AL
Aron Leirer
Colleague at Barcel UsaSpring, Texas, United States
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FR
Francheska Rosado
Colleague at Barcel UsaLewisville, Texas, United States
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PC
Peter Carlucci
Colleague at Barcel UsaYork, Pennsylvania, United States
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AP
Andrea Petrovic, Csm®
Colleague at Barcel UsaFort Worth, Texas, United States
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YA
Yuridia Aguilar
Colleague at Barcel UsaAjacuba, Hidalgo, Mexico
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Cheri Sampsell
Colleague at Barcel UsaUnited States
View →
YS
Yvette Santos
Colleague at Barcel UsaDelano, California, United States
View →
RA
Rubén Alor
Colleague at Barcel UsaLos Angeles, California, United States
View →
LS
Leron Smith
Colleague at Barcel UsaDallas, Texas, United States
View →
JM
Jake Miller
Colleague at Barcel UsaGreater Philadelphia, United States
View →
AL
Aron Leirer
Colleague at Barcel UsaSpring, Texas, United States
View →
FR
Francheska Rosado
Colleague at Barcel UsaLewisville, Texas, United States
View →
PC
Peter Carlucci
Colleague at Barcel UsaYork, Pennsylvania, United States
View →
AP
Andrea Petrovic, Csm®
Colleague at Barcel UsaFort Worth, Texas, United States
View →
YA
Yuridia Aguilar
Colleague at Barcel UsaAjacuba, Hidalgo, Mexico
View →
2 education records
Fernando Hernandez Diaz education
Bachelor'S Degree, Business Administration
Diploma Of Education, Strategic Effectiveness & Planning
FAQ
Frequently asked questions about Fernando Hernandez Diaz
Quick answers generated from the profile data available on this page.
What company does Fernando Hernandez Diaz work for?
Fernando Hernandez Diaz works for Barcel USA.
What is Fernando Hernandez Diaz's role at Barcel USA?
Fernando Hernandez Diaz is listed as Sales Director - Barcel USA - Grupo Bimbo at Barcel USA.
What is Fernando Hernandez Diaz's email address?
AeroLeads has found 1 work email signal at @effem.com for Fernando Hernandez Diaz at Barcel USA.
Where is Fernando Hernandez Diaz based?
Fernando Hernandez Diaz is based in Dallas-Fort Worth Metroplex, United States while working with Barcel USA.
What companies has Fernando Hernandez Diaz worked for?
Fernando Hernandez Diaz has worked for Barcel Usa, Mars, and Hershey Mexico.
Who are Fernando Hernandez Diaz's colleagues at Barcel USA?
Fernando Hernandez Diaz's colleagues at Barcel USA include Cheri Sampsell, Yvette Santos, Rubén Alor, Leron Smith, and Jake Miller.
How can I contact Fernando Hernandez Diaz?
You can use AeroLeads to view verified contact signals for Fernando Hernandez Diaz at Barcel USA, including work email, phone, and LinkedIn data when available.
What schools did Fernando Hernandez Diaz attend?
Fernando Hernandez Diaz holds Bachelor'S Degree, Business Administration from Universidad Autónoma De Guadalajara.
What skills is Fernando Hernandez Diaz known for?
Fernando Hernandez Diaz is listed with skills including Consumer Products, Sales Operations, Sales Management, Key Account Management, Market Planning, Key Account Development, Marketing Strategy, and Forecasting.
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