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Soho, London

Director at bandstand, responsible for helping run the business. In addition, responsible for overseeing strategy delivery for bandstand. This includes research and insight, brand strategy development, brand architecture, naming, creative strategy for campaigns, films, implementation, activation, communications and media planning, stakeholder engagement.Clients include: Legal & General, Newcastle University & City Council, Drax, WaterAid, Argent, JLL, Fulham Football Club, GDST, Brain Tumour Research, CIPFA, Dukes Education.

Richmond

Responsible for the management of key Heavenly accounts (incl. NFP) and for driving new business development. • Worked with Alzheimer’s Society to run their rebrand programme: strategic brand development, creative expression, implementation, activation and engagement. This included stakeholder engagement, dealing with multiple layers of governance and working with a number of internal and external teams, including comms, research, digital, advertising. • Rebrand of Commercial Estates Group, working with an established network of partners, delivering new website, detailed brand guidelines, brand films, photography and marketing collateral (B2B and B2C). This included managing internal design teams and external client teams.• Rebrand of Costcutter to drive greater consistency across franchises and provide their retailers with the opportunity to better compete in ‘Convenience store’ market• As senior client lead, maintaining ongoing client relationships at C-Suite level, developing future business opportunities, ongoing marketing & brand support as well as budgetary health on all live projects.• Working with Senior Management, Partners and Accounts team on new business opportunities, pitch development and presentations. Clients: Alzheimer’s Society, Costcutter, CEG, London Southend Airport, GPDQ

Founding Partner – Zeamu Music LtdZeamu Music is a new concept in kids music – an independent record label that produces relevant, mainstream-style pop music for primary school kids. Currently developing a cartoon around the music.• Developed 3 year business plan, financials & strategy to secure VC funding• Created & developed brand name & identity and visual world with Creative Partner• Managed development of music and e-commerce website with web agency• Developed social media, SEO, PR and marketing strategy with PR agency (including appearing on BBC Breakfast TV, Jeremy Vine show amongst others)• Oversaw production of 2 music albums together with music rights contracts for all producers• Set up the business in terms of strategic, legal and financial infrastructure • Developed visual and strategic bible (for TV series), including digital exploitation activities plan • Attended forums and ran presentations and pitches on behalf of Zeamu Music (including MIP Junior in Cannes 2013)• Winner of Dads Choice Award & 02Smarta Business Award

London, United Kingdom

Responsible for leading the brand programme for the merger of two of the world’s largest engineering companies• Managing client teams and internal teams in Canada and London to drive the merger of 2 cultures and 2 brands into a cohesive and united, single organization.• Development of project proposals, carrying out all senior management interviews, running brand workshops, key client presentations, brand positioning, narrative, name, vision, mission, business proposition.

Fitness instructorCircuits instructorKeiser-cycle instructor

Kingston Upon Thames, England, United Kingdom

I was lucky enough to be a full time mum to my beautiful boys until they were both in primary school.

Clients included: BUPA, BFI/NFT

London

Responsible for running the team working on the rebrand of Barclaycard. • Working closely with the senior brand team at Barclaycard to review their strategy and the identity of Barclaycard globally• Development and implementation of new identity for Barclaycard based on strategic and creative recommendations from Interbrand team

San Francisco

Responsible for brand consulting across both consumer and corporate practices. Focused on developing brand strategy including positioning, brand architecture, portfolio rationalisation, Brand Analytics™, and brand platforming. Responsible for ensuring that the strategy was correctly translated into the design platforms. In addition, I helped in the development of new and proprietary brand tools for Enterprise IG.Clients included: 3M, Del Monte, Providian, 3Par Data

London

Responsible for the development of a number of key naming and corporate identity programs which then translated into marketing and communication plans.Clients included: Ford Direct, Alliance and Leicester, UBS, Ericsson

Managed corporate identity programs that included naming, identity, direct mail, advertising campaigns, marketing collateral, literature systems, exhibition stands, corporate events and launches.

London, United Kingdom

Clients included: Cable & Wireless, Credit Lyonnais, France Telecom

Ba Hons 2:1, French And Business Studies

Education record