Strong experience on Marketing, Trade Marketing and Sales in FMCG environment, Industry and Retail. Focus on brand development, P&L management, merchandising, category management, purchasing and product development Main areas of experience: Grocery, Haircare, Frozen Bakery, Soft Drinks and Loaf Bread Main hard skills: brand management, business control, contract negotiation, sales management (sales, promotion, distribution, pricing), P&L leverage and procurement Main soft skills: strong focus on the final results, positive attitude, good communication skills, solid performance under pressure, flexible focusing on the targets, strong team skills