Francisco Manzo Email & Phone Number

A cargo de la gestión de clientes, estrategia de rentabilización de ingresos, fidelización y experiencia.

• A cargo de estrategia comercial y despliegue de equipo ventas a lo largo de Chile.
• Desarrollo de un programa de loyalty para fortalecer fidelización y reabastecimiento digital por medio de planes, consiguiendo un 220% de uplift en ventas del segmento de cristales oftálmicos.
• Crecimiento de la cartera de clientes en +15% YoY.
• Desarrollo de marca y organización de evento semestral con representantes de +20 marcas líderes mundiales y clientes del rubro óptico.

Chile

• Startup developing fortified food and nootropics products to make the life of people with special diets easier. Winner of CORFO award and funding for incentivizing entrepreneurship of promising companies. Currently.
• Business plan, pricing and sales channel strategy, accounting and cashflow projection, product packaging architecture and selection of logistics partners.
• Oversaw construction of production plant and obtainment of health regulation certificate.
• Coordination and follow-up of the product development while working alongside with “Centro Regional de Estudios en Alimentos Saludables (CREAS)”.

Santiago, Santiago Metropolitan Region, Chile

Management consulting firm specialized in Digital Transformation, Advanced Analytics, Business Intelligence, Automation and Technology.

Chile

• Responsible of the direction of the Marketing and Onboarding units of the Company, leading a team of +20 skilled professionals (3 direct reports). Main responsibilities of the position:
• Lead the growth strategy of the company, managing a marketing budget of 2.5M USD/year, increasing monthly sales while optimizing payback in 25%.
• Lead the redefinition process of the value proposal of the company, updating conditions, and pricingaccording to the market outlook and unit economics for Compraquí MPOS, QR and web paymentsolution.
• Define customer segmentation, pricing policy, and onboarding processes to match the technological platform.
• Led an in-house development to automate part of the Onboarding process, increasing team verification speed x5 and improving user experience/preventing churn.
• De facto acting CEO during planned and unplanned absences.

Chile

• Preparation of financial budget, cash flow 2020, capital needs and staffing.
• Definition and implementation of payment process to suppliers, allowing the agile collaboration of other areas under a management model.
• Responsible for the logistics process (dispatch of readers and reverse logistics).

Chile

• Implementation and development the marketing unit of Compraquí from scratch (sales, pricing, ads, and comms) based in the global experience of other marketing teams at SumUp plus knowledge of Chilean market.
• Enabled four online marketing channels (Google, Facebook, Referrals, Influencers) and two offline (BancoEstado-MicroEmpresas, TV), scaling sales x10 in 2 months, acquiring over 90k new merchants in 16 months and.
• End-to-end conversion funnel optimization, involving website, campaigns and signup/MPOS purchase processes, also requiring joint definitions with Support and Onboarding processes.
• Trained a full qualified team of analysts, a designer and marketing agents to manage online campaigns and developing new channels.
• Establishment of continuously optimized team rituals (meetings, monitoring/tracking boards, internal automation processes).
• Definition of the growth plan in agreement with Finance and CEO, considering growth projections, budget, and unit-economics for the short and medium term.

Santiago, Santiago Metropolitan Region, Chile

• Strategy consultant with project work primarily in pricing, revenue optimization, customer research, marketing, new product launch and operations through a variety of verticals, including consumer packaged goods.
• 6 months integration project of the commercial areas for a tire manufacturer, including the creation of dashboards capable of manage the databases from different areas. (Based in New York)
• 4 months portfolio and price optimization project for leading QSR in the USA. (Based in Atlanta)
• Big deal negotiation workshop for a big player in the carbon black industry. (Based in New York)
• Pricing and sales opportunities diagnosis for a paint manufacturer, including pricing recommendations and performing sales strategy workshops. (Based in Lima)
• Product package architecture project for a top Chilean beer manufacturer for their top brand, included a first phase of pricing and sales labels adjustments and recommendations, followed by deep costumer understanding.

Engineer'S Degree, Industrial Engineering, Diploma In Civil Engineering

The Diploma in Civil Engineering develops its graduates the ability to use knowledge and advanced techniques of construction engineering.

Master Of Science (M.Sc.), Engineering/Industrial Management

The Polytechnic of Turin is a university institute of scientific and technological nature. Established since 1859, the Polytechnic.