I’ve been writing as a profession since 2005. I launched my own copywriting business, Words Wanted, in 2011. Taking this entrepreneurial leap merged my creative abilities with the chance to diversify my digital skillset as well as sharpen my skills in client engagement and relationship management. My portfolio includes news articles, editorials, websites, blogs, media releases, newsletters, brochures, bios, corporate communications, awards submissions and video scripts. My freelance projects have increasingly shifted towards the digital sphere. I am regularly involved in content planning, social media strategy, SEO and content optimisation, research and analysis. My long-term clients and their recommendations as well are the reason I've been able to run a thriving, largely solo freelance business, sometimes against heavyweight agency competition. I believe in winning trust through communicating a high level understanding of the goals and ambitions at the very heart of whatever project I've been entrusted to undertake. In 2021, I embarked on a journey in search of change in career direction - one that would still make use of my most exceptional talent - writing - but that would allow me to specialise, with a greater degree of confidence on issues of sustainability and environment. Despite a long-held passion for these issues I felt some current academic qualification was essential in order to possess a critical and up-to-date understanding of this incredibly complex and timely topic, translate issues regarding sustainability to others and make decisions based on sustainability best practice. In order to gain a far more expansive, nuanced and current understanding of environmental sustainability and sustainable development, I enrolled in the University of Sydney's acclaimed sustainability postgraduate program. I completed three of the most broad interdisciplinary units Introduction to Sustainability, Food Security, Population Health and Development as well as a journalism elective, Conflict Resolution Media.My main conviction remains unchanged, and that is that I value change-inspiring content and a distinctive voice above all else. My primary mission is to work with people who share this belief.