Alfredo S. Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México, México

In charge of designing and building the brand identity and online presence of the organization through the creation and dissemination of multimedia content.• I'm responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility, reputation, and customer base. • Leading a team of 2 Content Specialists, an Art Director, and a Creative Director to produce online content and SEO in line with clients' branding.• Designing content strategies to highlight the company's products and services, as well as non-branded content.•Utilizing SEO techniques to increase targeted traffic to clients' websites and doing so, achieved 100% increase in first-page target keywords, which increased revenue and reduced PPC costs.Conducted high-level analysis of prospective client websites and created executive summaries used for client presentations.Consult directly with high-profile clients to develop inbound marketing strategies and generate more organic traffic and leads.

México

Editorial Director of the lifestyle blog aimed for dads: Cosas de Papácosasdepapa.comResponsible for leading and overseeing all editorial operations of the "Cosas de Papá" (Dad Stuff) website.Creating and executing content strategies to align the website with its purpose of providing valuable resources and relevant content for dads.Working closely with content writers and other professionals to produce articles and multimedia materials that address the needs and interests of modern dads.Management of editorial planning, assignment, and quality control of content to ensure timely and consistent delivery.Oversight of SEO initiatives and strategies to increase website visibility and build online community.Active contribution to the creation of online content and SEO in line with the brand and purpose of the site.Involvement in the creation and promotion of non-branded content to engage a diverse audience of parents and caregivers.Development of strategic relationships with collaborators and subject matter experts to enrich content and user experience.Implementation of data analysis and metrics to evaluate content performance and adjust strategies as needed.

Ciudad De México Y Alrededores, México

In charge of leading the Content Hub at JeffreyGroup Mexico. More than managing content, my role is to actively collaborate in designing editorial and transmedia communication strategies for several clients (BlackRock, ClarkeModet, Reckitt, Telefónica, CIAL Dun & Bradstreet, PepsiCo, etc), as well as the external comms of the agency.Due to my management of different accounts oriented to content generation, GBM for Advisors requested a communication consulting program focused on content.Líder fundador del hub de contenidos de JeffreyGroup México donde, más allá de la gestión de los mismos, mi labor es participar activamente en el diseño de estrategias editoriales y de comunicación transmedia para diferentes clientes, como BlackRock, ClarkeModet, Reckitt, Telefónica y CIAL Dun & Bradstreet, entre otros, así como la comunicación externa de la agencia.Gracias a mi gestión de diferentes cuentas orientadas a la generación de contenido, GBM for Advisors solicitó un programa de consultoría de comunicación enfocado a contenido.

Tasks and responsiblilities:• Editorial planning. Overseeing the whole edition process and providing with fresh ideas for the content produced by staff writers and freelancers of a unified editorial vision.• Responsible for working hand in hand with contributors in regard of their stories for the publication meeting The standards of the brand.• Perform responsibilities of selecting visuals, organizing issues, and editing articles.• Responsible for the kick-off of every Edition by arranging the editorial grid.• Developing and maintaining the editorial policy of the organization by administrating the content of the stories and keeping control of the annual budget.• Supervising and encouraging staff in all phases of the magazine publication process to develop creative ideas for each issue.• Handle responsibilities of corresponding with photographers and authors on various magazine publication works, if required.• Revising articles and identify areas that need modifications or improvements providing constant feedback to the contributors and editorial team.

Mexico City Area, Mexico

Tasks and responsiblilities:• Editorial planning• Overseeing the whole edition process and providing the content produced by staff writers and freelancers of a unified editorial vision.• Responsible for working hand in hand with contributors –freelancers and staff writers–, in regard of their stories for the publication.• Perform responsibilities of selecting visuals, organizing issues, and editing articles.• Handle the tasks of planning the photos, artwork, and illustrations that suit with the story line.• Developing and maintaining the editorial policy of the organization by administrating the content of the articles.• Supervising and encouraging staff in all phases of the magazine publication process to develop creative ideas for each issue.• Handle responsibilities of corresponding with photographers and authors on various magazine publication works, if required.• Revising articles and identify areas that need modifications or improvements.

Valladolid 16, Col. Roma, México, Df.

Through the development of content marketing strategies, I am in charge of providing for each of our clients’ brands of a unique, lasting and strong personality so as their potential consumers get a lasting and up-to-date impression of them. By following market trends, I am constantly aware that the message each brand is sending would be the adequate for their precise aimed demographic, on a day to day basis. It is also my responsibility to conceptualize campaigns for our clients: digital, video and print formats. (Clients: Coca-Cola, Telcel, Dettaglio, Grupo Posadas).

World Trade Center, Montecito 38, Piso 40, Col. Nápoles, México, Df

Contributor of lifestyle sections: culinary, hi-tech gadgets reviews, as well as travel articles and centerfold interviews.

Colaborador de la revista bimestral En Viva, en la sección De sol a sol.

Av. Palmas 731-1002, Col. Lomas De Barrilaco, México, Df.

Editor of DEEP magazine, a lifestyle publication for men published all around Mexico by Grupo Medios S.A. de C.V.Tasks and responsiblilities:•Handle the tasks of overseeing the completion of issue of the publication to match it with the magazine's editorial vision.• Responsible for forming and shaping the content of the articles written by freelancers and staff writers.•Perform responsibilities of selecting visuals, organizing issues, and editing articles.• Handle the tasks of planning the photos, artwork, and illustrations that suit with the story line.•Developing and maintaining the editorial policy of the organization by administrating the content of the articles.• Handle responsibilities of coordinating and assisting the staff in all phases of magazine publication process.• Handle responsibilities of corresponding with photographers and authors on various magazine publication works, if required• Perform responsibilities of revising articles and identify areas that need modifications or improvements.

As an Editor of a monthly lifestyle magazine aimed for men, I had to develop the tasks ofoverseeing the completion of every issue of the publication to match it with the magazine'seditorial vision –having in mind the editorial policy of the organization as well. For that, I haveperformed the responsibilities of selecting visuals, organizing issues, and editing articles. Imanaged the responsibility of coordinating and assisting the staff and contributors in all phasesof magazine publication process, be the planning of the photos, artwork, and illustrations thatsuit with the story line, or performing the duties of revising articles and identifying areas thatneed modifications or improvements. I also handled the tasks of scheduling staff activities aswell as evaluating their performance.

Perform the tasks of copyediting articles and fact checking of the content of the contributors’articles for the magazine. Handle responsibilities of corresponding with photographers andauthors on various magazine publication works, if required. Responsible of forming and shapingthe content of the articles written by freelancers. Ensure that the length of the articles fit theavailable space, according to the layout.Translator, Wal-Mart México, México, Df, 2002One of four members of the Translation Department of the company. My duties were totranslate all the legal, corporative and technical documents generated from all of the fractionsand departments of the company in Mexico.

Av. Jaime Balmes S/N, Col. Polanco

Coeditor Web del sitio de viajes Volando.com

Responsible of generating daily content suitable for the editorial section of this Travel Website. Iacquired experience in the online editorial format, by writing and uploading stories aimed fortravelers, keeping in mind the policies and wide offer of destinations the travel corporation had.

Writer and copyeditor of articles aimed for travelers. Writer of in-site and research-basedstories.

Av. Vasco De Quiroga 2000, Santa Fe, México, Df

Reportero del segmento de viajes para la revista mensual "Geomundo"