Sophie Fisher Email & Phone Number

Boston, Massachusetts, United States

Focus on category and marketing research, as well as managing two proprietary research panels

Boston, Massachusetts, United States

- Generated global communication timelines and content recommendations for marketing briefs based on statistically significant survey results, resulting in strategic changes to marketing direction, product development, and communication strategy- Partnered with analytics to incorporate consumer preferences and behavioral data to provide detailed profiles on trail runners to inform product development and communication around technology improvements- Led and organized in-person research initiatives at major racing events (e.g., Toronto Waterfront Marathon and Falmouth Road Race) resulting in strong recommendations for future product and marketing initiatives, as well as generating a 125% increase in interviews from previous in-person research conducted by the team. Additionally, created documentation processes for future in-person research at major sporting events- Executed research initiatives with an over 40% completion rate as a part of building out a target proprietary consumer panel, leading to recommendations for business strategy, go-to-market strategy, and product briefings- Leveraged secondary data from omnibus research sources (e.g., Circana/NPD, MetrixLab, and Statista) to provide insights for the marketing teams’ seasonal briefings

- Trained and delegated tasks to a team of over 20 retail staff involving customer service and store responsibilities- Partnered with the field visual merchandiser to execute monthly store visual updates and daily updates as needed- Utilized visual merchandising skills to update store layouts based on low inventory, product sell through rate, etc.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

- Played a key role in informing the business about competitors currently in the market by conducting product testing, resulting in technology and communication strategies for upcoming product launches- Executed quantitative and qualitative research for ASICS’ second tier shoe line, discovering new consumer behaviors and traits to create a more targeted consumer base for the product and marketing teams, while also challenging stakeholder beliefs to better align with consumer needs- Developed and managed a sustainability project involving primary and secondary research, resulting inrecommendations for new website features, company-specific sustainability initiatives, a more defined target consumer base, communication strategies, and product technologies to help ASICS become more sustainability-oriented- Analyzed and assessed new product post-launch performance and presented recommendations to marketing and product stakeholders, leading to the optimization of consumer-friendly marketing terminology

Boston, Massachusetts, United States

- Conducted secondary research and implemented keyword strategies, increasing sales and page views- Analyzed different news sources and editors to assist in implementing backlinks onto the website as well as gain exposure for the company in different subject areas

Westford, Massachusetts, United States

- Maintained product data to ensure product could go online on-time, leading to more organized company processes- Managed communication with the photography studio to coordinate sample shipments, select images for the website, and outfit models/ambassadors, resulting in a quicker turnaround time for new product launches online- Tested new site features and conducted regression testing to optimize site functions- Conducted competitor analyses for weekly sales meetings, resulting in a consistent update of website features

Boston, Massachusetts

Lexington, Massachusetts

- Recorded, edited, and developed training videos with extensive use of the Camtasia software as well as created elearner wrappers and quizzes using the Articulate360 software- Published training content on the company’s learning management system website, tracked each contents’ utilization, and reviewed all evaluations

Concord, Massachusetts

Concord, Massachusetts

Bachelor Of Science In Business Administration - Bsba, Marketing

Activities and Societies: PAC Leader, Northeastern University Marketing Association, The Social HuskyGraduated Cum Laude in May 2023

Minor, Psychology

Graduated Cum Laude in May 2023

Education record

Activities and Societies: Forensics Teaching Assistant, Humans of CCHS, Student Representative on School Committee, Varsity Basketball