Florence Barshak Email & Phone Number

Murrieta, California, Us

Leading provider of internet marketing services offering cutting-edge marketing solutions.• Grew qualified leads by 35% and overall conversion rates in the healthcare and dental verticals by 20% within six months of crafting and executing growth marketing campaigns across email marketing, PPC, SEO, and automation.• Reduced customer acquisition cost by 20% and improved lead-to-client conversion by 18% after leading end-to-end marketing execution, optimizing automation workflows, landing pages, and lead management processes.• Boosted brand visibility by 25% and drove 15% higher engagement across social media and digital platforms by collaborating with internal teams and external agencies to launch brand awareness campaigns.• Increased PPC campaign ROI by 40% and email open and click-through rates by 12% by analyzing data from multiple platforms to extract actionable insights.• Established clear market positioning and developed channel-specific marketing plans, increasing new client acquisition within the targeted healthcare and dental sectors by 50%.

A global leader in cash automation and business-grade cash processing solutions and manufacturing• Drove $20 million in annual revenue from Amazon and Shopify SMBs by developing and executing integrated marketing campaigns across paid search, paid social, Amazon Ads, Shopify Ads, email marketing, webinars, and partnerships.• Increased enterprise lead generation by 30% and drove $5 million in new B2B revenue by implementing ABM strategies targeting banks and large retailers for POS systems.• Grew consumer reach by 80% and social media engagement across LinkedIn, Facebook, and Instagram by 50% by creating and launching a creative content marketing strategy.• Boosted email open rates by 20% and drove 15% higher engagement across digital channels through compelling content development for email, landing pages, advertising, and event messaging.• Executed ABM and paid media campaigns, attracting key buyers through personalized ad targeting and increasing large enterprise deals by 25%.• Improved conversions by 37% within two weeks of optimizing campaigns through A/B testing of ads, landing pages, and content.

San Diego, Ca, Us

San Diego’s largest and most experienced dental and oral health maintenance organization. Operating 6 offices throughout San Diego county.• Increased patient acquisition by 25% and patient retention by 20% over two years by planning, developing, and executing all marketing strategies with a $5 million annual budget.• Contributed to a 35% boost in brand awareness and a 15% rise in appointment bookings across all six locations by managing national brand campaigns across social media, TV, radio, and digital channels.• Delivered patient acquisition and retention plans, achieving a 20% growth in new patient sign-ups and a 98% satisfaction rate that encouraged repeat visits.• Grew patient engagement by 30% through multichannel initiatives and oversaw integrated marketing communications for campaigns, including creative, messaging, and media planning.• Boosted website traffic by 50% and social media following by 20% by contributing to all customer-facing content, ensuring consistent brand messaging across websites, social media, PR, and digital signage.• Improved SEO and SEM performance by 25% and drove a 30% increase in digital media ROI through effective media partnerships, leveraging content to execute digital marketing campaigns.

Ferndale, Mi, Us

• Oversee management of all Marketing contributors between departments, align efforts within one vision/mission, implement performance metrics, and drive efforts towards the company budget expectations• Executed web, SEO/SEM, marketing database, email, social media, and display advertising campaigns• Composed, developed, tracked, evaluated, and executed on marketing activities, strategies, campaigns• Kept customers and partners aware of the value proposition through creative multi-channel• campaigns, keeping the company’s offering front of mind• Collaborated across departments and functions to understand the scope of and communicate our unique value proposition and position in the market• Created and updated marketing content and collateral, including Line Cards, Case Studies, White Papers, Proposals, Data Sheets, PowerPoint Presentations, and others as needed • Managed and executed multi-channel event marketing and communications strategy for multiple events • Worked with event operations, editors, and design team to build creative campaigns Creates and manages comprehensive event marketing calendar

Chelmsford, Ma, Us

Direct marketing services company offering a wide array of integrated, multichannel, data-driven solutions for top brands around the globe.• Managed customer onboarding and implementation for 15+ enterprise clients—achieving a 95% project completion rate within agreed timelines and a 20% reduction in onboarding time through optimized workflows.• Increased client satisfaction scores by 18% by collaborating with clients to integrate Harte Hanks' data and intelligence products into their ERP and CRM systems.• Boosted client adoption rates by 25% within the first three months of going live by customizing implementation plans to meet customer needs.• Served as a subject-matter expert on Harte Hanks' data and analytics platform and customers' CRM systems, improving solution adoption and increasing recurring product usage by 30%.• Contributed to a 15% growth in cross-selling additional services by delivering consultative implementation support and connecting product features to client use cases.• Improved operational efficiency by 12% by documenting technical requirements and implementing process improvements.

Beloit, Wi, Us

The largest wholesale distributor of roofing, siding, windows and other select exterior building products in the nation, with over 650 branches and other facilities in 44 states.• Drove a $20 million sales increase over 18 months of leading marketing and sales support for 83 branches across the West Coast, supporting sales associates in moving inventory and identifying key market opportunities.• Managed a $2.7 million regional marketing budget, executing targeted marketing campaigns, lunch-and-learns, and customer trips, improving lead generation for new product lines by 15%.• Organized and facilitated 50+ regional sales meetings and training sessions for 500+ attendees, equipping sales teams with new direct marketing strategies and improving quarterly sales performance by 16%.• Achieved a 9% market share improvement in highly competitive local markets after collaborating with business managers to develop product pricing, positioning, and distribution strategies.• Boosted profit margins by 8% by analyzing market trends and customer data and providing actionable insights to business managers.• Increased product awareness by 25% and significantly reduced inventory stagnation across branches after spearheading product diversification seminars.

Riverside, Ca, Us

• Planned and execution of marketing strategies, programs, and promotions to ensure marketing positioning and product sell thru to specified channel accounts• Utilized co-op funds for developing consumer promotions that reward costumers and encourage ongoing purchases through contests such as “Vacation Rewards Program”, “Grow Your Lighting Business Program” all designed to help professionals grow their lighting business. Other incentive tactics include: sweepstakes, coupons, discounts & rebates• Developed and ran performance incentive programs designed to motivate distributor sales force to perform and achieve specific tasks• Created, managed and monitored “Lighting Specialist Advancement Program” designed to educate John Deere Landscape’s staff to build brand awareness and increase sales. • Initiated creative brainstorming with various departments to achieve promotional objectives such as: Increased distribution outlets through various trade promotions using tactics such as slotting & allowance programs, increased in-store presence using POP displays, banners and monthly in-store product presentations• Successfully managed all aspects and phases of corporate events such as Unique’s National Sales Meeting and 14 trade shows from inception to completion: including catering, site selection, publicity, lead generation and vendor management

Education record

Education record

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General