Florence Diet Email & Phone Number

Toronto, Ontario, Canada

• Created content for LinkedIn posts, leading to an increase of +13% followers since January 2024.
• Created over 75 website pages, published and updated the website on WordPress and improved SEO.
• Drafted and sent over 95 emailings, and monitored KPIs such open and click rates.
• Designed social media visuals, webpages thumbnails, email banners and signatures.
• Crafted and sent over 54 weekly newsletters: 27 in English and 27 in French:1. Increased the EN open rate by ≈ 45%… Show more
• Crafted and sent over 54 weekly newsletters: 27 in English and 27 in French:1. Increased the EN open rate by ≈ 45%, the FR open rate by ≈ 27%.2. Increased the EN click rate by ≈ 25%, the FR click rate by ≈ 18%.

Montpellier, France

• Wrote over 30 blog articles in French, then translated them into English, and interviewed employees from 24 subsidiaries across France, the Middle-East and Indonesia. The blog visits increased by 104%.
• Created content for nearly 130 LinkedIn posts and 90 Tweets, leading to an increase of +36% followers on LinkedIn, and +382% followers on Twitter.
• Created 12 website pages, published and updated the website on WordPress and improved SEO; increasing web traffic by 33%.
• Launched an… Show more
• Launched an Inbound Marketing strategy, understood the Ideal Customer Profile (ICP), developed personas and implemented Cluster Topics.
• Implemented a new value proposition to be ‘green’ in content creation and branding.

Vendargues, France

• Coordinated media planning with design and press agencies to post ads in specialized magazines to represent our brand across targeted channels.
• Partnered closely with a communication agency to ensure that the content complied with our tone of voice and branding to be translated into compelling visuals and messages.
• Created creative briefs for the design agency and supported the ideation of campaign creation, as well as emails, press ads, and press kits.
• Wrote content for press… Show more
• Wrote content for press ads, email campaigns, websites, newsletters, and LinkedIn.
• Managed the Kawneer 2019 photo reportage campaign while the Communications Manager was on maternity leave. Partnered with architects and sales team, coordinated photoshoots, and selected pictures that Kawneer would use.

Montpellier, France

• Scope: Managed over 10 Salesforce implementations, including deploying, implementing, testing, extracting reports, resolving user queries and supporting clients’ change management process.
• Managed a portfolio of 10 clients from the pharmaceutical, advertising agencies, cosmeceuticals, etc. industries, analyzed their needs and business processes and implemented the most suitable tools for these needs.
• Created and delivered training for up to 20 people for end users and… Show more Scope: Managed over 10 Salesforce implementations, including deploying, implementing, testing, extracting reports, resolving user queries.
• Created and delivered training for up to 20 people for end users and administrators.
• Wrote articles on the topic of CRM and Salesforce to attract prospects.
• Participated in website redesign and created marketing brochures, presentations and banners. Show less

Toulon, France

• Created an online user guide for members and training facilitators. Tested the platform by identifying bugs, ensuring their correction, and suggesting improvements.
• Managed the mini-site for the Var Ecobiz Forum 2014 event (nearly 1,000 participants), including structuring, content, and animation. Monitored the media plan: signage, social media and press announcements.

Biot, Provence-Alpes-Côte d'Azur, France

• Helped to organize internal events and participated in customer operations
• Participated in the new edition of a written document for business clients: creating taglines, choosing title and photos, proofreading
• Shaped the third issue of the newsletter ‘Réflexe’ for team managers
• Analysed competition and performed research for the launch of a web application
• Contributed to various graphic design projects and created a customer satisfaction survey

Avignon, France

• Created independently a new marketing tool to help salespeople, clients and consumers
• Prepared the 2013 catalogue
• Participated in the management of various marketing projects: analysing competition, creating the concept, preparing briefs, proofreading

Programme Grande Ecole, Marketing International

Aug. 2013 – May 2014: MSc International Business (Doing Business in the US) & MSc International Marketing and Business Development, Skema.

Bachelor'S Degree, Law