Jennifer is an accomplished business and marketing leader with over twenty years of experience driving business growth, strategic innovation and integrated sales and marketing teams. Through her executive experience leading global and national brands, Jennifer has applied insight driven data strategy, an omnichannel lens and deep digital expertise to drive meaningful business results and build engaging brand platforms. Her strengths span from enterprise strategy through to leading implementation and ensuring operational excellence. Her ability to assess and lead innovation initiatives has repositioned legacy companies into disruptive leaders in their space. Her extensive expertise in integrated customer centric marketing and passion for digital have enabled the companies Jennifer has served to drive meaningful competitive advantage. Jennifer’s focus on results drive her approach to accountability through strategic measurement, agile optimization, focus on increasing efficiency and delivering on core KPIs. Jennifer brings a unique perspective derived from her experience gained within publisher, agency and client-side retail roles with focus on strategy, multichannel customer navigation, content, media, digital and branding. Jennifer has a proven track record in monetization strategies and delivery. She is a change agent who fosters leadership through engagement, collaboration and change management in the evolving business and marketing world.
Listed skills include Digital Media, Digital Marketing, Integrated Marketing, Digital Strategy, and 34 others.