Jason Yeoman Email & Phone Number

Vancouver, Bc, Ca

Working to address the needs of advertisers through the implementation of a standardized approach to unified cross-media measurement in Canada.

Vancouver, British Columbia, Canada

Currently representing the Toyota Dealer Advertising Associations of Canada nationwide as digital strategy and operations manager

London, Canada Area

Employed as the Digital Marketing Manager and Media Strategist, having been promoted into the role from Digital Marketing Specialist in November 2017. Was responsible for management of both advertising agencies as well as all marketing strategies and initiatives in the consumer channel- representing 85% of all revenue in the consumer channel on a budget of $2.5 million.- Managed forecasting, controls, and execution of consumer marketing budget, resulting in a 22% Y-o-Y increase in revenue on a budget with no net increase in operating expenses.- Successfully launched a national rebrand of CARPROOF to CARFAX Canada in October 2018. Managed strategic and tactical efforts in all aspects of the consumer channel while also coordinating the successful migration of all reporting and analytics structures to the new website. Projects under my management came in with a 100% completion rate and 27% under budget.

London, Ontario, Canada

- Coordinated strategy and tactics with media agencies to improve organic presence of CARPROOF on key automotive terms, resulting in a 35% increase in first page visibility of targeted terms, a 67% YoY increase in organic traffic, and a 24% increase in revenue from organic channels.- Developed new account structures, bidding strategies, and ad copy for paid search campaigns, resulting in a 16% decrease in CPCs and a 46% YoY growth in revenue from paid search activities.

Toronto, Canada Area

Joined the agency as the Account Manager, Account Strategist, and Paid Search Lead for a B2B inbound marketing agency. Managing all day-to-day and long-term planning for 15 clients, project management of a team of 15, and ongoing management and optimization of all paid search programs across the agency were some of the deliverables for the role.• Increased MRR by 25% for largest client by introducing paid search, reputation management, and increased SEO program by investigating gaps in current program and building trust through increased lead generation month-on-month.• Acquired paid search business from another agency and developed updated campaigns that resulted in a 135.06% ROAS, 23.5% more visitors, a 300% increase in CTR, and a 21% reduction in CPC compared to previous campaigns.• Acted as direct report and Project Manager for a team of 15, including designers, SEO managers, developers, and content writers, resulting in a 20% profit increase from efficiencies found in the project management process.

Toronto, Canada Area

Worked as a freelance marketing consultant in order to further develop my entrepreneurial skills and digital marketing strategies for both B2B and B2C companies. In this role, understanding current trends in social media, content marketing, SEM, and SEO were all critical to program success.• Developed SEM and content marketing strategies for an Australian e-commerce business, resulting in an 11% increase in overall revenue year-on-year and a 200% improvement in conversion rates for paid advertising channels.• Created social media and content marketing strategies for a B2B marketing agency. Developing content schedules, created social media and blog posts via HubSpot, and met with vendors to implement new technologies.

Toronto, Canada Area

Hired to bring account management and SEO expertise to a portfolio of approximately 17 small and medium-sized businesses in the Yellow Pages Group ‘Diamond’ channel. Ensuring client satisfaction, finding opportunities for improvement of KPIs, and assisting clients in better understanding digital advertising were all critical deliverables of the role.• Managed the SEO programs for a portfolio of 17 clients with a gross value of over $650,000 annually. Duties included content development, local listing management, monthly reporting and analysis, managing expectations for clients, and constant monitoring of program deliverables to ensure target KPIs are met.• Completed an SEO and usability audit for a dissatisfied client that determined over 30 best practices that should be implemented, which would assist in improving campaign KPIs, leading the client to continue the SEO engagement with Mediative rather than cancelling the program.

Toronto, Canada Area

Promoted to Account Executive to have a more significant role in managing client relationships, writing contracts, developing proposals for program renewals and new business, and to take a larger role in developing program strategies. Ensured client retention and expanded business opportunities for clients in the insurance, specialty retail, and home services verticals.• Managed tactical operations for an organic landing page program for a major insurance company that has resulted in 800 leads per week, a 40% conversion rate, and Cost per Lead under $5.00.• Developed strategy and assisted Account Director with building value proposition proposal that led to retention of a Fortune 100 insurance company that had planned to discontinue their program with DAC Group.

Toronto, Canada Area

Hired to efficiently manage day-to-day tactical elements of multiservice directional advertising campaigns for Fortune 100 companies in the insurance and retail verticals using the Salesforce CRM platform. Improved program KPIs and developed strong relationships with clients.• Improved cost per lead for national Home Services retailer by launching a 6,200 page local landing page program thatincreased conversion rates by 1500% over benchmark metrics in three months.• Managed tactical elements of three national SEM and landing page programs, with annual SEM spend totaling $2 million per year.

Advanced Diploma, Business Administration Marketing, 92%

Activities and Societies: Fanshawe Student Union Vice President, Fanshawe Enviro Week organizer, Sexual Awareness Week organizer, Fanshawe.

Diploma, Marketing, 88%

Activities and Societies: Division Representative - Lawrence Kinlin School of Business

Political Science And Government

Education record