Director Of Marketing And Public Relations
Antigravity
New York City Metropolitan Area
www.anti-gravity.com• Brought a very talented yet obscure company to the international stage.• Negotiated for highly visible performance positions during 2002 Olympic Winter Games.• Secured highly visible placement of company and its performers in national and international media.Created a marketing and public relations department this international, aerial performance company. Created all press and marketing materials. Staged press events. Negotiated with producers and creative teams for AntiGravity to perform the finale at the closing ceremonies of the 2002 Olympic Winter Games which was televised worldwide to an audience of nearly 3.5 billion people. Solely responsible for creating public relations gold mines out of public relations nightmares, resulting in positive international exposure for the company. Worked with international television producers to name AntiGravity as one of the world's most marketable performance companies (FOX Magazine, April 2002). Conceptualized an AntiGravity educational syllabus, then contacted and began working with the New Jersey School of Design and Technology to create an educational program based on the company that will be circulated to all schools nationwide. Created the opportunity for the women of AntiGravity to appear in an 8-page photo essay in a national fitness magazine (SHAPE, February 2003). Responsible for bringing a very talented yet obscure company to a point where company members are appearing in articles titled "20 Teens That Will Change The World" (Teen People, March 2003) and also appearing in "MTV's Most Talked about Moments of 2002" (Premiering December 28, 2002). Initiated unique press angles and secured coverage for AntiGravity in publications devoted to children, education, fashion, pop-culture, entertainment, sports, event design, health and fitness, gay & lesbian news, music and ethnic diversity.